Facebook is one of the biggest social media outlets out there. If you are not marketing, you are missing a valuable opportunity.
Two types of Pages:
There are two types of pages on Facebook: Personal and Business. No, you don’t have to have both. I do though. And here is why…
On my business page I post events I will be attending, festivals where I will be selling my books, author visits to schools, new releases, book trailers, some of my writing journey. I don’t bombard people with all my private life here, unless it overlaps my writing life.
On my personal page you are going to get everything. Pictures of my children and fur-babies. *yes, my dogs are my furry children*, what is going on in my life, community, how much I miss NY, heart awareness (deal with it), and anything else I can think of without getting too personal.
I do promote my books on my personal site too though. Cross-posting can be beneficial, especially if you don’t have some people on your ‘fan’ page, but they are friends with you on Facebook. AND if they are like me, they have a lot of friends. So any posts I do include on my personal page won’t clog up their news feed.
Host an Event
If you want to get special attention for something, try hosting an event. I’ve seen people do give-aways, book launches, raffles, family reunions, all sorts of things.
Are you using Facebook as a promotional tool? Let me know what you are doing and how it is going!
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