Book Swag by: Aileen Stewart
Reading through posts this past weekend, I found one that I thought was appropriate for marketing.
We all like to get it, but what works? I know I don’t want my give aways to be throw aways. I would like for the receiver to like it enough to hang on to it… and lead to more sales.
Aileen Stewart wrote a great article on what she has found useful for her…
“When my first book released, I must admit I went a bit swag crazy. If I could put my book cover on something, I did. I had canvas bags, mugs, pens, notebooks, business cards, banners, yard signs, magnets, posters, book marks, buttons, mouse pads, post cards, and t-shirts. But after the initial overwhelming excitement wore off, I realized that swag can be expensive…”
Read the rest of Aileen’s article…
:::LEAVE ME A COMMENT:::
Let me know what you think of book swag!
Do you like it? Do you hate it? A little of both?
What have you received that you liked?
What have been some of your best give aways?
SUMMER SPARKS will be starting this month on June 21st! READ THIS POST and let me know if you will be taking the challenge. Let’s get those ideas sparking!
Until next time…
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