Marketing… Going Out On a Limb

outonalimb

Marketing…
Going Out On a Limb

Getting our name out there is probably one of the hardest things you face as a small business. There are bigger entities out there, who have been in business longer, have more resources, and have their brand everywhere. So what can you do to compete? Well there are several things, really…

  1. Meet others in your industry.
    Talk to people. Get to know them as people, not just another person who writes what you write, draws like you draw, knows so-and-so, or works with such-and-such. While getting to know other people, they will get to know you. Slowly, you build up a network and share helpful tips and encourage each other.
  2. Talk to locals.
    Get to know the people who live in your community. There will be people who honestly wants to know you, what you do, and how you do it. You will find people who will want to support you. You will also find people who could care less too.
  3. Check out websites and blogs.
    See what others are doing. Leave a positive comment. If it’s a product, leave a review (hopefully positive). Tell others about what interests you. Share the knowledge kind of thing.
  4. Think outside of the box.
    Wonder “What If…” with your marketing. What if I approached honey dealers with my book about bees. Or What If I team up with the local bakery for birthday gift baskets? What If…

While doing all this, people will begin to ‘see’ you. Maybe follow you online. Maybe check out your products and services. Maybe leave comments on your blog. Maybe, just maybe, start talking about you to others.

I try to do these things. Meeting other writers, talking about other endeavors that could be explored. Reading blogs, commenting, and sharing content. I don’t only read writer and illustrators blogs… I read agent and editor blogs, book reviewer blogs, librarian blogs, mom blogs, and on and on. Do I comment on all of them. No. Do I share all of them. No. But I subscribe to a lot of these for email updates. I take time every day to read posts and share the ones that I really like.

I can see a difference in the traffic to this blog and my website. Hopefully they will spill over to sales, book signings, parties, and school visits.

:::LEAVE ME A COMMENT:::
What things do you do to go out on a limb?
Do you talk to people who work closely with your industry?
Do you venture out and try out several things? Like what?
Or do you stick to tried and true things? What are they?

Until next time…

Happy Writing!
~t

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Toe Socks & Tall Tales

toesocks

Toe Socks & Tall Tales

I read an article the other day about People Who Wear Crazy Socks and couldn’t help but smile. See, I myself am prone to wear a crazy sock… almost everyday. Now there are days when I will put on the usual white, brown, or black sock. BUT most days you’ll see me sporting stripes, dogs, monkeys, holiday theme, or who knows what. *hahaha*

The article (you read it, right?) suggest those of us who wear crazy socks tend to be more successful. Could that be that we aren’t afraid to try? To be different? To march to our own beat? I like to think that it’s the creativity part of me coming out. That although I may be adulting on the outside, there is a part of me (the real me) waiting to bust out to run around and jump on the swings and have fun.  😀  *Please tell me you are not surprised by this?!!!*

Maybe it’s that splash of color that helps us smile, gives us a boost, reminds us that things can be silly and yet serious at the same time. Maybe we need to ground ourselves with work, but we strive to be free-spirited. Maybe we just wanna have fu-un!

Now I wonder how many other writers and illustrators out there wear crazy socks? Hmm? How many of you???

:::LEAVE ME A COMMENT:::
I really want to know! Do you wear crazy socks?
Why???
What do you do/think when you someone else with crazy socks on?

Enjoy the little things, peeps! Wear crazy socks!

Until next time…

Happy Writing!
~t

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3 Ways to Connect

connecting3 Ways to Connect

If you have your own business, you have to make connections. Connections with your industry, connections with your customers/clients, and don’t forget your connections with potential co-workers and customers/clients.

How to make those connections?

  1. handshake_01.svg.medPut yourself out there.
    Yep. Stick your hand out and introduce yourself to people. *introvert alert! introvert alert!* I know. Trust me, I know!!!! Take a few deep breaths. SMILE. Say hello. You will be amazed how many people will smile and say hello back. Think positive things about the people around you. You will begin to relax and feel more comfortable. THAT will come across as you look at them and speak. People will notice. Make sure you keep the conversation organic. If it comes to a “What do you do?” moment, let them know.
  2. radio_wireless_tower_cor_.svg.medUse out an ad or interview.
    Use your local newspaper(s) to carry an ad or write an article. Contact your local radio and TV stations, see if you can get an interview. You will be able to reach a different group of people with each of these, as well as a broader range. You can write or talk about your services, a new product coming out, or an overall review of what you offer. The newspaper might have a certain angle you can approach them with. Morning talk shows can be a great opportunity to get your point across those in their morning routine.
  3. monitor_shandy_brown_.svg.medSocial media activity.
    *ahhh, you knew this was coming* So many of us are online A LOT. There is a great opportunity (mostly free too!!!!!!) to approach people through social media outlets. Website, blogs, facebook, twitter, youtube, and on and on I could go, because there are so many avenues to pursue here. Each one has its own pros and cons. The main thing is to find what works for you and your business, stick with it, and remain consistent.

In short, get yourself and your products/services out there. People won’t know about you if you don’t make an effort. If this is something you love doing, it will come across that way. People will see your excitement and will want to know more.

:::LEAVE ME A COMMENT:::
Are you using these avenues to get the word out?
What else have you found to be beneficial?
Which one would you like to see a more in depth post on?

Until next time…

Happy Writing!
~t

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