3 Ways to Connect
If you have your own business, you have to make connections. Connections with your industry, connections with your customers/clients, and don’t forget your connections with potential co-workers and customers/clients.
How to make those connections?
- Put yourself out there.
Yep. Stick your hand out and introduce yourself to people. *introvert alert! introvert alert!* I know. Trust me, I know!!!! Take a few deep breaths. SMILE. Say hello. You will be amazed how many people will smile and say hello back. Think positive things about the people around you. You will begin to relax and feel more comfortable. THAT will come across as you look at them and speak. People will notice. Make sure you keep the conversation organic. If it comes to a “What do you do?” moment, let them know.
- Use out an ad or interview.
Use your local newspaper(s) to carry an ad or write an article. Contact your local radio and TV stations, see if you can get an interview. You will be able to reach a different group of people with each of these, as well as a broader range. You can write or talk about your services, a new product coming out, or an overall review of what you offer. The newspaper might have a certain angle you can approach them with. Morning talk shows can be a great opportunity to get your point across those in their morning routine.
- Social media activity.
*ahhh, you knew this was coming* So many of us are online A LOT. There is a great opportunity (mostly free too!!!!!!) to approach people through social media outlets. Website, blogs, facebook, twitter, youtube, and on and on I could go, because there are so many avenues to pursue here. Each one has its own pros and cons. The main thing is to find what works for you and your business, stick with it, and remain consistent.
In short, get yourself and your products/services out there. People won’t know about you if you don’t make an effort. If this is something you love doing, it will come across that way. People will see your excitement and will want to know more.
:::LEAVE ME A COMMENT:::
Are you using these avenues to get the word out?
What else have you found to be beneficial?
Which one would you like to see a more in depth post on?
Until next time…
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