Sticking Your Neck Out There!
Marketing can be an overwhelming thing. It doesn’t matter if you are traditionally published or an indie. You need to market.
As someone who has been published by small houses, I found I market my books (and myself) like many of my friends who have gone the indie route. Here is some things to consider when you begin to market yourself:
- What are you good at?
Sit down and be honest with yourself. What are you good at? What are your strengths? Play to them. Toot that horn. One thing that people want is someone who can discuss things as a professional. Someone who knows what they are talking about. Once you figure this out, you can begin to work on your platform and build a base that is solid.
- What do you want to be know for?
Again, look at those strengths. BUT also what do you want to accomplish! Yes, this can change over time. Yes, it does mean re-branding (or expand-branding). When you start talking to others, but open and honest.
- How can you approach your topic from different angles?
Taking things head on is great! People expect that. 😀 BUT when you come from a different angle, you will make others pause, perhaps consider, and think about what you are talking about. How can you expand beyond your boundaries and bring others in? Look outside your field and work with others.
- How can you stand out among the competition?
What can you offer that no one else does? What do you do differently? ***see #3!*** How can you make you YOU-nique?
All this is the beginning steps of sticking you neck out there, beginning to be recognized. Marketing does take time, but once you lay the ground work, others will begin to see you as someone knowledgeable in the field.
Let me know how you plan to lay your ground work.
What are you good at?
What is something you’d like to learn?
Until next time…
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