Marketing… In the Beginning
Before you begin marketing, you have to know what you are up against. Or who you are up against.
STEP 1: GOOGLE
Google is your friend, folks. Not only did I google myself when I started marketing, I continue to google myself from time to time. This allows me to see progress and also lets me know if anything else unrelated to me is encroaching on my name.
So what should you Google? Whatever it is you want to be known by. As an author / illustrator is wanted to be known by my name. There are others out there who go by a business name. As I have been marketing, and expanding, I decided to do just that and go under an umbrella name that covers all that I do collectively. Google. Google. Google!
Once you have done your search, you will see what and who you are up against. You can also see their strengths and how you can differentiate yourself from them.
STEP 2: CHECK SOCIAL MEDIA OUTLETS
Now that you know what you want to go by, check the internet and see what is taken. Search high and low…
- any other outlet you want to be known on
Is your name available across everything that you want to do? If it is AWESOME. I am virtually high-fiving you!!! If not, can you alter your name, even a little, to be consistent?
STEP 3: BE CONSISTENT!
Being consistent will get people to recognize you and your content quicker. You need not only to be consistent with your name, but your identifying picture needs to be the same or similar across everything. This can be a profile picture, an icon, or your logo.
But consistency doesn’t stop there. Decide when, where, and what time you will be posting. People will not only recognize you from your name and pictures, but they will also begin to look for your content at certain times.
Now the fun begins!
Now that you’ve done some research, you’ve gotten a game plan, and laid down some foundation… You are ready to begin your marketing journey.
One thing I have stress and will continue to stress is this is not an overnight thing. If you don’t have any major competition, give it at least 3 months to see results. If you are like me and had not only someone else with a lot of content, but is also a well-known author, give yourself a minimum of 6 to 9 months. Remember on either accounts you are moving a mountain of information, whether it’s by dump truck load or at a teaspoon at a time.
The main thing to remember is to give yourself time and don’t give up.
Until next time…