What Is In A Name?
Marketing is a necessity in today’s ear. Everyone seems to have something they want to talk about. So, how do you make stand out? You have to make you and your products YOUnique! No one else can offer what you offer how you offer it.
First thing first…
The first thing you need to consider what you will call yourself/your business. To begin with I went soley under my name, Tracey M. Cox, which is fine. Except there is another Tracey Cox… who happens to be an author… a NY Times Best Selling Author to boot. *sigh* If you have the fortunate circumstance as I did, let me assure you that you can become you in tangled mess of the world wide web. It will take a little longer, but you can do it.
Once you decide how you want to become known, do a google search. SERIOUSLY! If I had done this to begin with, I probably would not have gone with my name. I might have used my maiden name, or a pseudonym, or I might have gone ahead and go under what I go now – TMC Productions. With a google search, you will see who else is out there, what they are known for. *You might have some surprises!* Then you can decide if you want to pursue what you’ve settled on or rethink.
Search social media and see which ones you want to focus on. I won’t lie to you, social media can be a serious time suck. You get on to post some thing on Twitter & you notice something interesting trending. Or you check Facebook and you scroll and scroll and scroll. Or you click over to YouTube and before you know it you are watching skateboarding dogs. *sigh* Put a timer on, pencil it into your calendar. Stick to the program.
Allow your audience to feel like they are getting to know you. And yes, that includes the ups and the downs. Let them celebrate with you. Let them groan with you. Let them cheer you on. You are building a team.
This whole platform building / marketing yourself and your business takes time. I know we live in a day and age where we expect instant gratification. Sadly, marketing does not happen over night. Think of commercials… How long has Nike had their whoosh? How long has Flo been with Progressive? The King and BK?
Getting the drift???
Yes, it is part of the job. Unless you are a front-liner in whatever is your field, the company you represent (or is representing your work) is not going to tweet or post about you or your products. So let’s get ready to toot our own horns in 2019!
Until next time…