Marketing… Going Out On a Limb

outonalimb

Marketing…
Going Out On a Limb

Getting our name out there is probably one of the hardest things you face as a small business. There are bigger entities out there, who have been in business longer, have more resources, and have their brand everywhere. So what can you do to compete? Well there are several things, really…

  1. Meet others in your industry.
    Talk to people. Get to know them as people, not just another person who writes what you write, draws like you draw, knows so-and-so, or works with such-and-such. While getting to know other people, they will get to know you. Slowly, you build up a network and share helpful tips and encourage each other.
  2. Talk to locals.
    Get to know the people who live in your community. There will be people who honestly wants to know you, what you do, and how you do it. You will find people who will want to support you. You will also find people who could care less too.
  3. Check out websites and blogs.
    See what others are doing. Leave a positive comment. If it’s a product, leave a review (hopefully positive). Tell others about what interests you. Share the knowledge kind of thing.
  4. Think outside of the box.
    Wonder “What If…” with your marketing. What if I approached honey dealers with my book about bees. Or What If I team up with the local bakery for birthday gift baskets? What If…

While doing all this, people will begin to ‘see’ you. Maybe follow you online. Maybe check out your products and services. Maybe leave comments on your blog. Maybe, just maybe, start talking about you to others.

I try to do these things. Meeting other writers, talking about other endeavors that could be explored. Reading blogs, commenting, and sharing content. I don’t only read writer and illustrators blogs… I read agent and editor blogs, book reviewer blogs, librarian blogs, mom blogs, and on and on. Do I comment on all of them. No. Do I share all of them. No. But I subscribe to a lot of these for email updates. I take time every day to read posts and share the ones that I really like.

I can see a difference in the traffic to this blog and my website. Hopefully they will spill over to sales, book signings, parties, and school visits.

:::LEAVE ME A COMMENT:::
What things do you do to go out on a limb?
Do you talk to people who work closely with your industry?
Do you venture out and try out several things? Like what?
Or do you stick to tried and true things? What are they?

Until next time…

Happy Writing!
~t

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Marketing Monday – Marketing takes time

MarketingTakesTimeMarketing Takes Time

Here we are well into January. I’m sure some of you have been creating a marketing plan for this year. I know I have.  I don’t care if you are an Indie Author or a Traditional Author, marketing falls primarily into the author’s lap. Marketing can be overwhelming and confusing. You need to post about your book(s), services, and other various things, but you don’t want to conk people over their head. The last thing I want people to do is skim over my name (along with my post) and quickly go to the next one. This can happen when you constantly post about only you.

Marketing can also seem like a lonely thing to do in the beginning. You have to build up an audience, network, make friends who will tweet/post/share/comment about what you are saying. This takes time. In the society we live in today many people have an instant need to see instant results. Unfortunately, that is not always the case.

Marketing is a lot like the publishing world…

Anyone who is involved in the industry knows that it moves at a snail’s pace.

We get an idea…   We write…   We research…   We revise…   We gather critiques…   We revise…   We submit…   We wait days/weeks/months…   We get a pass…   We revise…   We gather critiques…   We submit…   We receive an acceptance… We revise from edits…   We wait…   We get assigned an illustrator…   We wait…   We receive our galley…   We revise…   We wait… WE HAVE A RELEASE!

Now this may not be EXACTLY how your journey goes. I usually have a lot more revising and critiquing going on.  😀   But you can see how long and drawn out it can be. It can take months, if not years

Marketing can take as long. You have to build up all your connections through networking, making friends, getting to know those in your field. Then you need to come up with…

A Plan…

  • What avenues are you going to approach? Social media? <- Which one(s)?  Newsletters? Newspapers, TV, Radio? Blog?
    With each different avenue, there will be a different way to approach. Social media is easy and usually free. Local newspapers, TV stations, and radio are great to reach a different audience, but normally you can’t do this consistently enough unless you get a normal gig to fill a niche. Blogging can be great. You can host your own blog or guest blog on others. Either way, you need to be consistent with postings.
  • When will you post or approach?
    Each of these will determine how much you can make contact. I try not to over do my marketing. I have one post a day scheduled Twitter and Facebook. Only one. BUT I may talk about my books or services more often when it comes up organically in a conversations. I blog here twice a week. I have found (and read) that by blogging at least twice a week will help your SEO. It also creates consistency when you have a schedule and stick to it. For instance one week I post Monday (marketing) and Wednesday (website). The next week I post Tuesday (tips) and Thursday (thoughts). Does this change from time to time… yes, BUT for the most part it stays the same. Newsletters can be done differently. I’ve seen people post weekly, bi-monthly, monthly, and quarterly.
  • How will you generate interest?
    Ask questions. Challenge people to do something. Create a normal circumstance for conversation to happen (either on the blog or else where). Remind people to RT, share, and comment. Give them easy access buttons on your blog/newsletter to spread across social media. Comment and share other peoples blogs, posts, successes, and so on. When you help get the word out about people, people tend to want to do the same for you. A lot of my posts and tweets are about other people and articles that I like. It not only help promote others, but it can inform people about your interests and if they line up with what they want to know.
  • Be consistent. No matter what, do this. Create a look and use it across everything you do. I revised my look for 2016. Did you notice? Anything that I’m working with on my marketing will have the same look… blog, twitter, newsletter…

There is a lot to do. Like I was talking about on my time management post, make a plan and stick to it. It will take time, but little by little you can build up a following, make friends, and network with those in your industry. This doesn’t happen overnight. I started in 2014 with the sole purpose of building my platform and separating myself from someone else with my name (who is also on best selling lists). It was a challenge, but within six months I saw a difference when I searched for myself.  Depending on what (or who) you are against, you may see a difference a lot quicker than me.

The thing is, you have got to get out there and get to doing it!

:::LEAVE ME A COMMENT:::

How do you market?
Do you have a plan to go by?
How do you reach out to others?

Until next time,

Happy Writing!
~t

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Holiday Contest! – Zipping Around on Christmas Eve by Tracey M. Cox

Hi everyone.

Most writers have heard about the world famous Susanna L. Hill’s Holiday Writing Contest. WHAT? You haven’t heard??? Well go HERE to read about the contest. I’ll wait…

Okay, now that you’re all caught up, I have to say I {{{LOVED}}} listening and dancing to this song growing up. I immediately thought of a spin off and started to work. Would you like to read it? You would? Yay!

But wait! Where ARE my manners. Susanna would be so embarrassed about my hostessing duties. Let me offer you some goodies. Smell that? Yes, fresh out of the oven COOKIES! Peanut Butter Cookies w/ M&M Minis.
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Didn’t think I would forget the chocolate, did you Susanna?  🙂 And don’t forget to grab a cup of cocoa to wash it down.

Now that I’ve made sure you’ve been properly welcomed, here’s my story for Susanna’s contest.

Are you sure you don’t want another cookie? Or need your cocoa refilled?
No?

Okay, here we go…

Zipping Around on Christmas Eve
 
Zipping around on Christmas Eve
All over the town square.
People are out, busy bees
In the frosty, cool, crisp air.

People shopping for their gifts
Tied with a pretty bow.
Others are talking merrily.
Children sledding through the snow.

We can grab some cocoa and join
Right on in.
Skaters spinning. Carolers singing.
Charity bells ring-a-linging.

Christmas trees and twinkling lights
Can be seen all down the street.
Snow falling all around,
Crunching under feet.

We can grab some cocoa and join
Right on in.
Skaters spinning. Carolers singing.
Charity bells ring-a-linging.

Zipping around on Christmas Eve
We have to be on our way.
Everyone now dashes off
To beat Santa and his sleigh.

Want to read more stories? Visit THIS POST on Susanna’s blog to see the list to everyone’s holiday posts!

:::LEAVE ME A COMMENT:::
Let me know what you think of my story.
Did it get you in the holly, jolly spirit?
Remind you to enjoy all the winter activities?

Until next time,

Happy Writing!
~t

* Don’t miss one post! Email sign ups are over here —>
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#PiBoIdMo Dau 28-30

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PiBoIdMo Day 28-30

I huffed and puffed and sprinted across Tara Lazar‘s blog’s finish line!

Here’s what I’ve done over the last three days…

DAY 28
Paula Yoo encourages us to explore non-fiction and amazing people who we know.
*NF is no longer stiff, stuffy, encyclopedia material. Have fun and entrance your readers.*

DAY 29
Arree Chung encourages us not to give up on an idea.
*If something doesn’t work, look at it from another angle.*

DAY 30
Kim Norman encourages to go mad with our writing.
*Wonky, bonky writers! Make your words, descriptions, & stories sing!*

How did I do?
I’ve added _2_ more idea over the last three days. Giving me a total of _33_. Our 30 day marathon is over! While we’ve crossed the finish line the real.work begins. Now is the time to sort through those ideas and see which ones shine.

:::LEAVE ME A COMMENT:::
How did you do ?
Do you have a few nuggets?
Don’t forget, even those stinkers can turn out smelling sweet!

Until next time,

Happy Writing!
~t

* Don’t miss one post! Email sign ups are over here —>
* Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
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* Sign up for my N E W S L E T T E R ! I will be sharing writing challenges and other tidbits related to the kidlit industry. Click ~HERE~ to be directed to my Newsletter sign up page.

#PiBoIdMo Day 25-27

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PiBoIdMo Day 25-27

Only a few more days left over on Tara Lazar‘s blog. Is your ideas jar like a stuffed turkey?

Here’s what I’ve done over the last three days…

DAY 25
AJ Smith shows us where to look for ideas.
*Looking for ideas can turn into finding ideas. Get to looking!*

DAY 26
Pat Z Miller tells us to notice the little things.
*Little things can lead to big ideas.*

DAY 27
Kelly DiPucchio encourages us to sit down and have dinner with our characters.
*Getting to know your characters helps them become three deminsional instead of two demensional.*

How am I doing?
I’ve added _7_ more idea over the last three days. Giving me a total of _31_. Again, this is not a sprint. This is a 30 day marathon. I can see the finish line! Meet you there.

:::LEAVE ME A COMMENT:::
How are things going?
Only three more days left.  😦  But at the end you’ll have so any ideas to draw from!  🙂 

Until next time,

Happy Writing!
~t

* Don’t miss one post! Email sign ups are over here —>
* Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
Easy, peasy buttons found below.
* Sign up for my N E W S L E T T E R ! I will be sharing writing challenges and other tidbits related to the kidlit industry. Click ~HERE~ to be directed to my Newsletter sign up page.

#PiBoIdM9 Day 22-24

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PiBoIdMo Day 22-24

We are in the final stretch now! I’m getting close to meet the 30 ideas goal  Tara Lazar has set for us. Keep visiting her blog for those inspirational posts!

Here’s what I’ve done over the last three days…

DAY 22
Anna Staniszewski encourages us to take a look at ourselves and embrace our silliness.
*Being different is my super power!*

DAY 23
Katy Duffield encourages to never give up and write your passion.
*I have Peter Pan Syndrome and refuse to grow up! #PBsRule *

DAY 24
Jesse Klausmeier gives us an example on how to use note cards to inspire ideas.
*How many possibilities can there be?*

How am I doing?
I’ve added _5_ more idea over the last three days. Giving me a total of _24_. Again, this is not a sprint. This is a 30 day marathon. I can see the finish line! Meet you there.

:::LEAVE ME A COMMENT:::
How are you doing?
Only a few days left. Are your ideas like bunnies and multiplying?

Until next time,

Happy Writing!
~t

* Don’t miss one post! Email sign ups are over here —>
* Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
Easy, peasy buttons found below.
* Sign up for my N E W S L E T T E R ! I will be sharing writing challenges and other tidbits related to the kidlit industry. Click ~HERE~ to be directed to my Newsletter sign up page.

#PiBoIdBo Day 16-18

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PiBoIdMo Day 16-18

We are over the hump and headed full steam towards the end of the month. Over onTara Lazar‘s blog, people are commentimg away. I’ve enjoyed reading those as well. Have you?

Here’s what I’ve done over the last three days…

DAY 16
Katya Szewczuk encourages to play pretend as our characters to really get to know them.
*Walk a mile in someone’s shoes and see where it leads!*

DAY 17
Ryan Hipp encourages to draw inspiration from our passion.
*Do what you love & you’ll never work.*

DAY 18
Liza Woodruff encourages us to look around and be open to the possibilities that surround us.
*Ask “WHAT IF?” and see where the adventure leads.*

How am I doing?
I’ve added _2_ more idea over the last three days. Giving me a total of _13_. Again, this is not a sprint. This is a 30 day marathon. Keep on going! I’ll see you at the finish line.

:::LEAVE ME A COMMENT:::
How are you doing?
What was you favorite post of the first half?

Until next time,

Happy Writing!
~t

* Don’t miss one post! Email sign ups are over here —>
* Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
Easy, peasy buttons found below.
* Sign up for my N E W S L E T T E R ! I will be sharing writing challenges and other tidbits related to the kidlit industry. Click ~HERE~ to be directed to my Newsletter sign up page.