Monday Marketing: YOUTUBE *video killed the radio star*

Today I’m talking about Marketing with VIDEO.

Yes, video!

What better concept to get your message across. Let’s face the facts. MOST PEOPLE ARE VISUAL LEARNERS. This means a picture is worth a thousand words.  (which makes me sad… I’m an author! I live on words.) You can tell someone something (directions/recipes/variations of color/yadda yadda), but if you SHOW them… It clicks!

Think of other social media. Sure you read peoples status updates, but the ones with pictures will grab your attention faster. Right? RIGHT! The ones with videos on how-to or something funny last with you longer. Right? RIGHT! This is one reason why Pinterest has blossomed like it has. It works with pictures.

THEN ADD GOOGLE TO THE MIX! Yep, I said it. Google is the #1 search engine and if you load your videos onto YouTube (which is #3 search engine, btw!!!) You  will get tones of hits. Because Google owns YouTube. PLUS, PLUS, PLUS YouTube has made it so easy to add categories and tags to your posts to make them easier to find. THUS enriching your seo!

But I don’t know how to make a video. What kind of equipment do I have to buy?
Do you have a smartphone? Here’s a quick and simple video I did for an example:

 

Another option is using your Google+ account and making the most out of Google+Hangout On Air.

 

 

Using videos will only add to your search engine optimization. It is a total Win situation.

You don’t have to be on camera either. There are tutorials such as power point, book trailers, interviews, and so on. BUT by being on camera, your customers, followers, and others in your field will be able to get to know you more, such as your mannerism, voice, smile, sarcastic remarks. They will begin to trust you more because their is the “PICTURE” of you right there in front of them.

 

:::LEAVE ME A COMMENT:::
Let me know what you think. What ideas have you seen worked? What else would you like to know about video? I’d love to hear from you.

Now get out there filming!
~t

*Don’t miss a post! Sign up for email updates over there. —>
*If you have found this post helpful, please feel free to like, comment, and share using the easy-peasy buttons below.

Tuesday Tips: 7 Google+ Tips and Hints

Hi everyone.

Sorry for the month long hiatus.
I want to pick up where I left off with Google+. I had stated that Google, being the giant that it is, makes it almost a necessity to have a Google+ account. That being said, it is a great asset for your smo and to get your brand out there to the public.

Here are a few tips I created to help tackle the Google Giant:

seven

7 Google+ Tips and Hints

Again I want to say… Give it a try. There are so many avenues out there. See what works for you and you just might surprise yourself in the process.

::: LEAVE ME A COMMENT :::
Let me know how you use Google+
What have you found the most helpful?
Any tips you know about communities? Finding friends? Creating fantastic lists? How about those videos?

Have fun Googling!
~ t

*Don’t miss a post! Sign up for email updates over there. —>
*If you have found this post helpful, please feel free to like, comment, and share using the easy-peasy buttons below.

Monday Marketing: Google+

googleplus

 

Yes, Google+ is important. Yes, you really should have an account.  And I can give you one GIGANTIC reason why… *hint* it’s the first word… “GOOGLE”.

Google is the #1 search engine. Think about it. A few years ago, you talked about searching for something on the internet. Today we say, “Google it.”. Boom, Bang, Done.

Google+, like any smo, has it’s pluses and minuses. You can find family and friends, create circles, and join communities. BUT there are also Hangouts on there. You can talk to someone face to face and have an actual social interaction with them. WHICH IS GREAT! Who doesn’t like human contact, to see someone smile, or to hear them laugh!

For your business sense, it’s great. I’ve created several circles to where I can send messages to specific individuals. Like writers, family, friends, media specialist, etc. This way you don’t have to worry about bothering everyone else about your latest presentation for schools or the new book signing you may have coming up or the family vacation pictures of you on the river with NOOOOOOO make-up.  See, not meant for everyone’s eyes. hahahhahahaa.

While it is another smo to keep up with and remember to post and share across, I have found that it is a valuable asset to someone with their own business.

Hope to post some tips about Google+ next week.

:::LEAVE ME A COMMENT:::
Let me know…
What you use Google+ for?
What are the benefits?
What ideas on marketing have you found useful?

until then…
~t

 

*Don’t forget to sign-up for email updates! Easy sign-up can be found over here… —>

*If you have found this post valuable, please feel free to like and share across your various smo. Easy-peasy buttons found below. 🙂

Tuesday Tips: Platform Building

 

I have been going over social media outlets and still have a few to touch on. Today I really want to give you tips on why you should consider your platform and the world you are building for.yourself. Think of a store front that you see going through your downtown area or in a mall. You will obviously recognize the major brands and eventually you will get familiarized with the “mom & pop” stores too. BUT there lies the problem. You have to get familiarized with them.

THIS is why platform building is such a great opportunity to market yourself to your customers. They will begin to see your name and your business out there in the public eye and begin to trust the services you say and do provide.

Here are a few things to consider with your platform building:

  1. Your name (brand).
    What is your message you are wanting to get across. Are you a writer? Baker? Lawyer? Hair stylist? Boutique owner? If you own your own business, you need to get your name out to the local public.
  2. How people preceive you.
    How do you come across to people? Really target the types of people you want to come into your business. Even if it is an online business, they still have to click and browse!
    -Clothing… you might want to have the latest styles you have available.
    -Cooking… How about a gallery of your finished products.
    -Writing/Illustrating… Let people see your work (published pieces or glimpse of unfinished artwork), freebies.
    Do you give discounts or raffles? Do you have giveaways? Or referral systems?
  3. What you want to accomplish.
    Of course you want people to buy, but you also want them to talk about your business too. You need the word of mouth to help you in your business. Platform building makes that more than easy to do with all the instant buttons for people to click. This makes is simple to share, like, reblog, etc about you.
  4. What can you give back.
    Yes, what can you give back. Again, freebies, giveaways, referrals, etc. Do you do something in your community? Are you in any organizations that help out? Let people know that you not only care about their business, but that you care about the community in which you live in.

Shameless Promo Here:

I am now available to help you with your PLATFORM BUILDING!

YEP! I’m going to do a little marketing for myself here.

Platform Building Consultation Services

I have started a Platform Building Consultation Service. I am offering to review what you have on social media & give my honest opinion on how you can approach your chosen audience to make your business more public friendly. I will also give suggestions on how to handle the various Social Media Outlets (SMO) you are interested in and not be overwhelmed by it all. Because let’s face it, it is a lot.
The outlets I am currently offering my services on are:

  • Website
  • Blog
  • Facebook
  • Twitter
  • Google+
  • Youtube
  • Instagram

 

What will I do:

  • I will find out what your intentions are for the public’s eye.
  • I will give an overall opinion on how your SMO comes across to me at first glance.
  • I will go in and give an in-depth look at the different levels of your SMO. (website/blogs)
  • I will send you a document with all my Pros and Considerations of your chosen SMO.
  • I also can provide you with an online meeting that will be privately recorded for your continued use.
    (You will need a Google+ account to have meeting. All recordings are set to private. I will  send you the direct link)

Fees:

I charge $100.00 per hour. One hour minimum required and must be paid upfront.

Payment:

I accept PAYPAL and/or  CHECKS.
Upfront payment must be received and cleared to receive services requested. Afterwards, I will bill you in 15 minute intervals for any additional time.

If you are interested… email me!

My email address is tracey (at) traceymcox (dot) com, include PLATFORM BUILDING SERVICES in the subject line. I will then send you a sheet to fill out and we can be on our way.

I am not offering to write post or bring in new followers/fans/likes. That will be up to you.
I AM offering the support of the beginning your SMO or redesign of your already established presence on the SMO for public friendliness.

Hope to hear from you soon. AND don’t be afraid to get out there and get noticed!

 

Happy Marketing!
~t

Marketing Monday… Meese-ka, Moose-ka, Marketeer: KATIE DAVIS

Hello everyone.

Today I am trying out something new. It ties into marketing and I hope you learn something just as much as me. 🙂

WATCH THE VIDEO:

 

 

 

(transcript coming soon)

KatieDavis

KATIE DAVIS

Katie Davis is an author/illustrator and an award-winning video marketing maven. She’s written and illustrated picture books, mid-grade, and young adult novels through traditional publishers such as Harcourt, HarperCollins, Simon & Schuster, and Diversion Books. Her independent publications include a picture book, and two marketing guides for adult writers.

Katie has used her experience in publishing to establish her coaching business helping other writers. She does this on many levels, teaching tech-wary writers how to build and strengthen their platforms through video, and coaching writers on social media and marketing, or as Katie calls it, “making friends and meeting people.”

You can subscribe to Katie’s Youtube channel at KatieDavis.TV or the #1 podcast in itunes in Children’s Publishing by going to KatieDavis.com/podcast.

:::DON’T FORGET:::

Buy her book:HOW TO PROMOTE  YOUR CHILDREN’S PICTURE BOOK: Tips, Tricks, & Secrets to Create a Bestseller and begin learning right away!

4cfeb9e7-170d-4431-bfac-610414c3e162

AND IF YOU BUY BY TODAY (3/31/14) YOU WILL RECEIVE $125.00 BONUS MATERIAL!!!!

Go to this link HERE to find out how!

 

:::LEAVE ME A COMMENT:::
Let me know what you think about this video and/or the book!
Let me know if you are interested in an interview too.

Thanks and HAVE FUN READING!

~t

*If you have found this post valuable, please feel free to use the buttons below and share on you social media.
*DON’T MISS ONE POST. Sign up for email updates in the right-hand corner.