Platform Building… What Is It and Why Is It Important by Tracey M. Cox

¬†PLATFORM BUILDING… What Is It and Why Is It Important

 

Now that I have wrapped up my blog posts on Author Visits, I would like to go back to my regular schedule of post. ūüôā

So Platform Building is still a hot topic. Below I have a video where I talk about Platform Building and Branding in general. As the weeks go on, I will go more into the different social media outlets and how to use them more effectively. Hopefully, with video! ūüôā

So bear with me and I hope you get something out of it.

 


:::LEAVE ME A COMMENT:::
Let me know what you thought of my ideas and video.
Do you have a certain Social Media Outlet you would like to see?
Have questions about a Social Media Outlet that you would like to see addressed?
Let me know.

Until later…

Happy Writing!
~t

You’re Invited… q&a on SCHOOL VISIT with Tracey M. Cox

Good day everyone.

google+hangoutsI am hosting a Q&A on Google+Hangouts on Air tomorrow night and you are officially invited!

This is the first of many sessions I am planning. Tomorrow nights session will be about SCHOOL VISITS and how to plan for them. I’ll give a brief talk about what I do and then open the floor up to you! Yep, you get to ask questions and I’ll try to be quick and witty and give you an answer.

Go here: ¬†Q&A – Author Visits… How to prepare.

You can sign up from there and you can also begin to leave me questions on that page too.
The date and time is: Thursday, September 18th, 2014 at 9 pm, et (6 pm pt).

:::LEAVE ME A COMMENT:::
Do you have a topic you would like to see covered? Let me know!
What do you think about q&a sessions? Would you like to see more of them?

Looking forward to this and I hope to see you there.

Happy Writing!
~t

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#summersparks DAY 9: Building a Platform by: Tracey M. Cox

Summer Sparks

PLATFORM BUILDING

Can You Build It? Yes, You Can!

I want to touch on something that everyone is hearing about right now. PLATFORM BUILDING. I’m going to start with some basic information. ¬† WHAT IS A PLATFORM A platform is quite simply how your audience views you. Are you helpful in the reading community? Do you give great resources for writers or illustrators? Do you offer material for teachers or librarians? Your platform focus should be who you want your audience to be. Your platform will also help build trust between you and your audience. This will create a ripple effect to where people will look for your books, material, advice, and spread word-of-mouth. ¬† WHO NEEDS A PLATFORM EVERYONE needs a platform. I’m serious! If you are an enteprenuer (and that’s what you are writers!!!!), then you need a platform. Your platform will help you get your word out without being so pushy. People will come to understand you and feel they know you by the material you put out. This builds trust. ¬† WHY DO WE NEED A PLATFORM We need a platform to expand our audience. People use different venues for information. By using more than one venue, you can reach more people and have a better chance of improving your search engine optimization on the internet. Who doesn’t want to have their links at the top of the search field?!? ¬† WHERE CAN YOU FIND A PLATFORM Platform building is found on the internet (social media), the material you put out (books, magazine, newspapers), word of mouth, networking, reputation. ¬† WHEN SHOULD YOU START BUILDING YOUR PLATFORM Now! Yes, I said right now. It does not matter if you don’t have a book out or if you have 50 books out. Begin now. Or start over now. Get a direction you want to take and stay on course. The more you have out there (and have it consistent), the more your audience will build trust with you and your products. ¬† ¬† ¬† So now that you have an idea, let’s think about the building process. Think of PLATFORM BUILDING as a house that your identity lives in. What do you need for a sturdy, stable house? A foundation, material to build with, things to keep your material in place, and a roof.

FOUNDATION AND FRAME WORK:

Website/Blog Yes, you need to have one or both of these. What is the first thing you do when you want to find out information about something? If you are like me, you Google it. Right? Having a website is a solid foundation to where you can place your information in one place. If you have a blog, you can make an about me page where people can get to know you more. This is where people will come back time and again to get the information they need on you. Make it interesting and useful. ¬† BUILDING MATERIAL: Content What do you want to be known for? Think along the lines of the field you are in… Non-Fiction or Fiction. Which children’s genre? Useful information such as agent or publishing information. Maybe you have resources for teachers, parents, or librarians. Do you want to target writers or illustrators? How about helping reluctant readers? There are plenty of ways you can reach people and have a great way of communicating. ¬† KEEPING IT IN PLACE: Social Media Outlets Nail down what and who you want to reach by using social media. There are so many outlets out there. YouTube, FaceBook, Twitter, Pinterest, Google+, and Instagram are only a few. Try a few out. What I like to do is give it a good week to see if I really like it or not. You will find out what works for you, what you like and dislike, and they best avenues to reach your audience. ¬† ROOF: Keeping it all in place Make sure people can find you easily. I’ve done this by trying to keep my ID consistent with my media outlets. You can find me by searching Tracey M. Cox, traceymcox, or traceymcoxauthor on any of my outlets. Also if you can put all this in one place that is an added plus. Remember your foundation? Yep, I have my links on my website in the top boarder. I also have most of them on my blog. ¬† ¬† The thing to remember is it will take time to build your platform. Those of us who seem to be all over the place? Well, we’ve been building for a while. Take it one block at a time. Update often to keep your search engine optimization up. Just keep building, building, building. Before you know it, things will come together and you will have built a great platform that is sturdy and a great house for your identity to live in. :::LEAVE A COMMENT::: Let me know which social media outlets you struggle with? Which would you like to know more about?

Tracey M. Cox

wpid-2012-01-01-18.01.43.jpg Tracey M. Cox has been writing professionally since 2000. She is a children’s author, local liaison for the Southern Breeze region of SCBWI, Founder/Director of Books Love & Taters Book Festival, co-founder (with Julie Gribble) of KidLit TV, and host of SUMMER SPARKS Writing Challenge. She also offers services on critiques with non- rhyming pb ms & as a platform building consultant. She lives in South Georgia with her husband, three children, and various fur-babies.

FIND TRACEY M. COX:

Website Blog Facebook Twitter

WRITING PROMPT:

We are entepreneurs. Maybe some of us were when we were children also. How many of you had a lemonade stand? Or maybe a paper route? I sold flowers… that I clipped from my grandmothers yard… when she wasn’t looking. *I know. BAD, TRACEY! BAD!* Some of us might have volunteered too. Make a list about the different businesses children can do. Now pick three and do some research. See if it’s been written about. Can you think of a unique angle?

Tracey will be giving away your choice of one of her picture books:

ShapingUptheYearcoverart   RibbertsWayHome8x300[1]   LGHL-small   justthethingtobe8x300   ADT-8x150   Arachnabet

to those of you who PRE-REGISTERED, COMMENT on this post, and COMPLETE the challenge.
Go to this RAFFLECOPTER LINK TO ENTER into the drawing to win under Tracey’s post!

Missed a SUMMER SPARK? Don’t worry, you can find them here:

Day 1: In Celebration of Summer Magic  by Kelly Milner Halls
Day 2:  The Power of Doodling  by Alison K. Hertz
Day 3: Cause & Effect  by Alayne Kay Christian
Day 4: How to be a Marketing Ninja  by Corey Rosen Schwartz
Day 5: A Visual Writing Prompt: Begin at the End  by Julie Gribble
Day 6: The Final Word  by Jodi Moore
Day 7: Inspiration Station  by Susanna Hill
Day 8: Voice and Word Choice in Picture Books by Tara Lazar
Day 9: Platform Building Can You Build It? Yes, You Can!  by Tracey M. Cox
Day 10: 5 Ways to Hook Your Reader with Your Very First Line  by Kirsti Call
Day 11: Burning Down the House aka Revision by Donna Earnhardt
Day 12: Persistence  by Donna M. McDine
Day 13: Writing Your Way to a Spark  by Kris Dinnison
Day 14: Hope In Your Heart  by Carol Gordon Ekster
BONUS: What Songs Rock Your World?  by Claire Rudolf Murphy
THAT’S A WRAP!
Follow-up #1: TIPS
Follow-up #2: 9 Ways to Tighten Your Story
Prize Announcement: Winner! Winner! Chicken Dinner!

www.Wednesday… KidLit TV

KidLitHeader

KidLit TV, which will launch in the fall, will be the online video resource for the greater KidLit Community.

So why am I telling you about this web site now? There has been a FB group created for KidLit TV. This group will be your place to post videos or links to videos! Share your book trailers, news videos, interview videos, school visits, book signings, how-to advice on everything from creating awesome picture books to making animated presentations. You can also share others that you have found helpful, even if you have not created them. This is your video group in the KidLit world. 

I spoke with Julie Gribble, the creative brains behind KidLit TV and here’s what she had to say about it:


ABOUT KIDLIT TV


Our exciting new venture, KidLit TV, will leverage our experience with other forms of media to help parents, teachers, and librarians learn more about the world of children’s literature. It will feature interviews with children’s book authors and illustrators and will be an online visual resource for the greater KidLit Community.
The KidLit TV website and YouTube channel will be launching in fall 2014!

YOU DON’T HAVE TO WAIT UNTIL THIS FALL TO PARTICIPATE THOUGH!
Remember the FB Group Page I mentioned earlier. There is a ‘soft’ launch going on TONIGHT! Julie and I will be online at 8 pm est to answer your questions and take suggestions.
If you haven’t received an invite to the virtual launch, let me know you would like to be invited. We’ll have to be friends on fb. You can friend me on my page. Also here is the page for the KIDLIT TV FB GROUP PAGE.

Hope to see you all there. Now, get those videos going!
`t

 

 

DON’T FORGET…

Only three more days to sign-up for

image

There’s a line up full of great advice, story sparks, and some prizes scattered throughout.

So go to this JUNE 1st POST to SIGN-UP!

***Sign-up is June 1st through June 14th.  You MUST comment on the June 1st post, complete the challenge, and comment on the last post to be eligible for prizes.***

Monday Marketing: Marketing with your posts

pencils

Marketing Your Posts

Now that I’ve gone through several social media outlets, I thought I would post about how to gather all your information and make them count the most. By using keywords over and over you will get picked up by search engines quicker. Let’s take this post for example:

BLOG: Monday Marketing: Marketing with your posts
Facebook: Share a link with the keywords “Marketing Your Posts”
Twitter: Tweet link with the keywords “Marketing Your Posts”
Google+: Post link with different circles that like marketing ideas, use keywords “Marketing Your Posts”
Pinterest: USE A PICTURE WITH YOUR POSTS and you can pin your blog posts on a Pinterest board. You do have a marketing board on Pinterest, right. Use your keywords “Marketing Your Posts” in your description and make sure you put a call to action for others to pin too.

By using the same keywords or phrases over and over you are building your search engine optimization. Everyone likes more hits. So create them.

  • You can also include Youtube by making a video or tutorial about your topic.
  • Make a mini-video and upload it to Vine.
  • Take a picture and post to Instagram.

Another thing you can do is add tags to your posts and hashtags too.

  • TAGS =are words and phrases many blogs will let you attach to your posts. People do not see these, but when they search for things on Google or Bing or whatever search engine it will help pull your posts up to the top of the search. You can also use tags on YouTube for your videos.
  • HASHTAGS = Twitter use to be the master of the hashtags. NOT ANYMORE! Twitter, Facebook, Pinterest, Instagram, Vine, YouTube… getting the picture. By typing in the hashtag with a word (#word), you will be able to search other things that have been tagged with that same hashtag.

The possibilities are unlimited. Take time and think about how you can create a marketing strategy for a post or a new book coming out. How about a new product that you are releasing? By marketing you will get the word out and hopefully others will begin LIKING, SHARING, and TALKING ABOUT what you offer.

Good luck!

 

DON’T FORGET…

Only five more days to sign-up for

image

There’s a line up full of great advice, story sparks, and some prizes scattered throughout.

So go to this JUNE 1st POST to SIGN-UP!

***Sign-up is June 1st through June 14th.  You MUST comment on the June 1st post, complete the challenge, and comment on the last post to be eligible for prizes.***

Tuesday Tips: YouTube hints and tricks

I’ll admit it…

The whole YouTube – Video was intimidating to me. I mean come on! You want me to get in front of a camera and talk. UGH! And what to talk about???? What if I mess up? What if I freeze? What if…? WHAT IF…!!!!!!!!!!!!!

AND WHAT IF A FROG HAD WINGS?
IT WOULDN’T BUMP IT’S BUTT EVERY TIME IT HOPS!

So, let’s all feel a little froggy and get to hoppin’. ¬† ¬†ūüėČ

I went on YouTube and looked at all sorts of videos. Trying to see what worked and what didn’t. Trust me, there are plenty of examples of both.

What should you video?

Sometimes I look up topics and can’t find exactly what I’m looking for. ¬†BINGO… video idea

I¬†started doing¬†my book reviews via video. I thought it would be a great way to let people see a few illustrations and also the size of the books. Also, who doesn’t like talking about books.

Interviews. I did my first with Katie Davis and had such fun! Can’t wait to do another one.

Silly videos, promotional videos, and then you can go more personal. YES, I have puppy videos. hahaha. Why  not videos for  the newlyweds or family reunions? The possibilities are unlimited.

So here’s a tips and hint sheet I worked on to help you on your way of mastering YouTube:

5 YouTube Tricks and Hints

Hope you have found this post helpful!

:::LEAVE ME A COMMENT:::
Let me know what you think.
Do you have a YouTube channel?
What videos do you find beneficial?
What videos would you like to see more of?

Happy Videoing!
~t

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SUMMER SPARKS Writing Challenge sign-up is still on going.

Click HERE to be qualified for the prize swag at the end of the challenge!

SIGN-UP for the SUMMER SPARKS writing challenge

Today is the day!

WooHoo! YEAH! Right On!

It’s time to SIGN-UP for

Summer Sparks

YOU MUST COMMENT ON THIS POST TO BE CONSIDERED ‘SIGNED-UP’ TO BE ELIGIBLE FOR PRIZES AT THE END OF THE CONTEST.

Goals of this challenge:

  • Learn the different aspects of writing picture books
  • Get a creative spark going
  • Have at least 14 sparks for new stories at the end of the challenge
  • Mingle with some great people of the writing community
  • Oh yeah! Win some great swag too!

~~~GRAND PRIZE~~~

I’m giving away one FULL CRITIQUE to those who:

  1. SIGN-UP by June 14th.
  2. Have at least 14 story SPARKS
  3. TAKE THE PLEDGE at the end of the contest.

so…

:::LEAVE ME A COMMENT BELOW:::
Tell me you are ready for some SUMMER SPARKS and get to writing. Sign-up will be from June 1-14, but YOU MUST comment on this post! AND DON’T FORGET TO ENTER INTO THE DRAWING BELOW!

Happy writing everyone!
~t

CLICK on the link below to enter into the Give-AWAY…

 a Rafflecopter giveaway