#MarketingMonday – Reciprocity

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#MarketingMonday – Reciprocity

Marketing can be daunting to say the least. I mean who wants to sit there and feel like they are bashing others over the head saying things like: “Buy my (insert product)!” “Watch this video!” “Have you seen this?” and yadda yadda on and on. No one, that’s who! It’s the down side of putting your products and yourself out there.

People ain’t got time for all that stuff!

aintnobodygottime

So what can you do? One thing I have found more beneficial than anything else is RECIPROCITY! Or promoting others.

Reciprocity:   a social norm of responding to a positive action with another positive action, rewarding kind action

Yes, talk about other people in your field. Let them know what they say matters. Let them know that you find their post intriguing. Let them know that you think they are important in your field.

HOW can you do this?

  • LIKE what they say.
  • COMMENT on their posts. Ya know, be interactive on social media. ***cough, cough. SOCIAL-IZE! cough, cough***
  • REBLOG, RETWEET, SHARE what they have to say. Spread the word! Give them some link-y love!!!

love-link

As you do this you will accomplish several things:

  • Getting great content out into the world.
  • Getting your name noticed by the poster. They notice who does this… trust me!
  • Having your followers trust you for great content.
  • Building your brand.

And guess what happens when you do this regularly??? People will start LIKING your posts. They will start COMMENTING on your posts. They will start SHARING, REBLOGGING, and RETWEETING what you have to say. You will see it come full-circle. Ya know, the whole “what goes around, comes around” kind of thing.  😉   Will it happen over night? No. Building trust and loyalty takes time. You will have to work at it. But it will happen!

There are several ways to find great content too…

  1. READ. Do a search and see what you can find.
  2. FOLLOW others on the interweebs. See what they have to say!
  3. SIGN UP for blog post notifications. This way you will be able to read posts and easily share what you will.
  4. LOOK at what is trending. See what is popular in your area.

I hope this gives you some ideas on how to begin to market yourself (and others).

Until next time…
Have fun writing!
~t


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#MarketingMonday – Get started!

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#MarketingMonday – Get Started!

Welcome to my Freebie Marketing Tips! As a marketer, I know the importance of having a presence

Are you just getting started with your career? Or needing to reboot your current one? Don’t worry. It’s never too late to begin or start over. So how do you get started? I will take you step-by-step with some simple steps to help you along your way.

Here’s a video of what I strongly believe should be your first step to creating your brand:

I hope this helps you begin your journey of creating a brand that you love and can be trusted. Remember to make you YOU-nique!  😀

Until next time…
Happy Writing!
~t

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  • Don’t miss one post! Email sign ups are over here —>
  •  Sign up for my N E W S L E T T E R ! I will be sharing writing challenges and other tidbits related to the kidlit industry. Click ~HERE~ to be directed to my Newsletter sign up page.

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Marketing Monday w/ a #giveaway

BLOG-GiveAway-TCATPG

Marketing w/ a Giveaway

Hello everyone.  Sorry about my unexpected absence. I’ve been busy running around. I have had some behind the scenes things going on, some in the public things going on, and family time as Summer was winding down.

I am going to be posting more frequently this week to catch you all up.  😀

Today I’m excited to share a book give away! As you all know, I did a cover reveal of my latest release:

The Children at the Playground

The Children At the Playground

I have a giveaway going on right now over on Goodreads for your chance to win a copy of The Children at the Playground too.

Goodreads Book Giveaway

The Children at the Playground by Tracey M. Cox

The Children at the Playground

by Tracey M. Cox

Giveaway ends September 05, 2015.

See the giveaway details
at Goodreads.

Enter Giveaway

https://www.goodreads.com/giveaway/widget/150487

Why do a giveaway?

Giveaways are a great way to get people talking about your book. People get excited when they can get something for free. By using Goodreads, people can add your book to their “to read” list. Hopefully this will turn the talk into sales. This is my first giveaway over on Goodreads. Am I pleased with the results? YES. Why? People are seeing my cover. Reviews and ratings are also viewable on the page, which shows those interested what others think.

Plain and simple, I am getting my book in front of the eyes of potential customers. WIN!

The giveaway ends in 5 days on September 5, 2015. So go over, enter to win, and don’t forget to add it to your “to read” bookshelf.  😀

:::LEAVE ME A COMMENT:::
Let me know what you think of giveaways?
Do you use Goodreads?
Did you enter the giveaway for The Children at the Playground?

Until next time…

Happy Writing!
~t

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COVER REVEAL! The Children at the Playground #TCATPG

Blog- Cover Reveal TCatPG

~COVER REVEAL~
of The Children at the Playground
#TCATPG

It’s here! It’s here. I have had so many amazing things going on in the background that I haven’t been able to share. This is one that I’ve been sitting on!!!! The cover reveal of…

THE CHILDREN AT THE PLAYGROUND!

What can you do at the playground?  The Children at the Playground is a fun picture book set to the rhythm of “The Wheels on the Bus.” Perfect for active story times or to read before, after, or during a playground visit.

Dolores Costello did an amazing job on the illustrations and I cannot wait for you all to be able to see it!!!! Thank you bunches, Dolores!!!!!!!!!!!!!!!!!!!!!!

AND NOW, without further ado…

The Children at the Playground

The Children At the Playground

 

Written by: Tracey M. Cox (that’s me!!!)
Illustrated by: Dolores Costello
Published by: Xist Publishing

Thankyou for celebrating with me on this new reveal!

 

:::LEAVE ME A COMMENT:::
Let me know what you think of the cover!
Would you be interested in doing a review of it?
Stay tune for the BOOK TRAILER!

Until next time…

Happy Writing!
~t

 

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tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my
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Monday Marketing: Librarians

Blog- LibrariansLibrarians
by: Tracey M. Cox

Marketing through librarians?

Yes!

Why?

Why not???? They have a finger on the pulse of publishing. Librarians know what is out there and what is needed. Really and truely, they are a valuable resource you should include in your arsenal.

Many of them can open doors for you for school visits or other programs that are offered in your area.

If you live in Georgia, USA, The Georgia Pines system offers #SummerReadingProgram with a theme for you to wrap a performance around. This year (2015) is Super Hero. I decided to offer a program this year and was able to book a few public libraries. I am really happy to report that I am loving it and have one more to do. I also visited my local library when other performers were there. I wanted to see what they did and how they handled their program and any situations that came up.

Here’s my super hero:

#SuperStoryteller

SuperStoryteller.02

 

Also in Georgia, School librarians (media specialist) are your contact person for school visits in most schools. I make a point to email them at least twice a year to introduce myself to new ones and to remind those established that I offer school visits.

authorvisit1       authorvisit3       authorvisit2

 

Here’s another thing librarians do… BOOK AWARDS. Yes, some of them are on committees or go to conferences where they nominate books. If they like you and your book enough, it will get talked about.

They will also talk about you and what you have done with them, in your community, and with your writing. Word of Mouth!!! Remember that marketing tip? You can’t pay for this, but it is one of the most crucial boosts to your marketing. Do the right things and give them something positive to talk about.

So make friends with you local librarians (school and public), see what they are interested in and what is needed, volunteer to read, really invest some time with them. They can be your biggest cheerleaders!

DON’T FORGET:

Summer Sparks#SummerSparks writing challenge will be wrapping up July 11th, 2015, at 11:59 pm et. You still have time to complete the challenge.   🙂   You will need to make sure you have:

  1. Commented on all blog post that list a prize.
  2. Comment on Day 14 post by promising you have at least 14 sparks and leave your name.

Need to see a list of blog post? You can visit the Summer Sparks page. You’ll see all bloggers and their corresponding blog posts.

 

:::LEAVE A COMMENT:::
What other resources have you found with your librarians?
Do you know of another marketing tip you would like me to go in depth on?

 

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Easy, peasy buttons found  below.
* Sign up for my  N E W S L E T T E R ! I will be sharing writing challenges and other
tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my
Newsletter sign up page.
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Marketing Monday: 12 Tips to Marketing Yourself With Little to No Money by Tracey M. Cox

 12 Marketing tips-tag-md to Marketing Yourself with Little to No Money

Welcome to the new year! What better way to get going in the right direction than to get a marketing plan going? While some of these tips will be directed to those who are published, pre-published can incorporate them into their marketing and get a jump on making their name known.

I’ve created a video for you to watch. It goes over each of the 12 tips briefly…


Over the next several weeks, I will be going into each of these marketing strategies with a little more depth:

check_mark.svg.med  Website
check_mark.svg.med  Blog
check_mark.svg.med  Books
check_mark.svg.med  Business Cards
check_mark.svg.med  Press Kit
check_mark.svg.med  Talk – Word of Mouth
check_mark.svg.med  Social Media
check_mark.svg.med  Librarians
check_mark.svg.med  Flyers
check_mark.svg.med  Volunteer
check_mark.svg.med  Freebies  n
check_mark.svg.medNewsletter

:::LEAVE ME A COMMENT:::
Let me know what you think of my thoughts and suggestions.
Do you have a different marketing tip?
Is there something you would like to see more information on that I haven’t already mentioned?
Let me know by commenting below. I want to be able to help you!

Until next time…

Happy Writing!
~t

*Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
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***Sign up for my  N E W S L E T T E R ! I will be sharing writing challenges and other tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my Newsletter sign-up page.

Marketing Monday… Showing Support

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Show Support – Market Yourself by Supporting Others

I know I’ve said this thousands of times, but NO ONE likes to be bonked over the head with a “Buy Me!” attitude. So how can you get your name out there? Show support of others. Yes, talk about them. What have they produced as far as content? Do they give great advice on their blog? What about classes or community awareness?

But you would like to be known better locally too, right? So go to those mom & pop stores, get to know what they carry, and how they come across to their customers and community. What about finding something for your town/city to rally behind? Find a common cause and gather some people together. Make videos, common posts, create hashtags to go with it, and use social media to your benefit.

Chances are, if you start talking and supporting others, they will want to do the same for your. Let’s face it, reciprocity rocks! Another plus is that you will be building a part of your platform. Think of it as a support group. The more people involved the more they can share and communicate with. This will help get your name out there into the public’s eye and social media.

:::LEAVE ME A COMMENT:::
What suggestions do you have to support others?
I am planning on offering a free mini-commercial for the local businesses in my town. What better way to say Happy Holidays?!?
Are you proactive in your own marketing?
This will help others see that you are not afraid to post and have a good following.

Until next time…

Happy Writing!
~t

 OH, A HEADS UP!

I have decided to take the last two weeks off this year. I want to take some time for myself, focus on family, and the true meaning of the season. My last bloggy post will be next Thursday, December 18th.  🙂

 

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