#MarketingMonday – Reciprocity

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#MarketingMonday – Reciprocity

Marketing can be daunting to say the least. I mean who wants to sit there and feel like they are bashing others over the head saying things like: “Buy my (insert product)!” “Watch this video!” “Have you seen this?” and yadda yadda on and on. No one, that’s who! It’s the down side of putting your products and yourself out there.

People ain’t got time for all that stuff!

aintnobodygottime

So what can you do? One thing I have found more beneficial than anything else is RECIPROCITY! Or promoting others.

Reciprocity:   a social norm of responding to a positive action with another positive action, rewarding kind action

Yes, talk about other people in your field. Let them know what they say matters. Let them know that you find their post intriguing. Let them know that you think they are important in your field.

HOW can you do this?

  • LIKE what they say.
  • COMMENT on their posts. Ya know, be interactive on social media. ***cough, cough. SOCIAL-IZE! cough, cough***
  • REBLOG, RETWEET, SHARE what they have to say. Spread the word! Give them some link-y love!!!

love-link

As you do this you will accomplish several things:

  • Getting great content out into the world.
  • Getting your name noticed by the poster. They notice who does this… trust me!
  • Having your followers trust you for great content.
  • Building your brand.

And guess what happens when you do this regularly??? People will start LIKING your posts. They will start COMMENTING on your posts. They will start SHARING, REBLOGGING, and RETWEETING what you have to say. You will see it come full-circle. Ya know, the whole “what goes around, comes around” kind of thing.  😉   Will it happen over night? No. Building trust and loyalty takes time. You will have to work at it. But it will happen!

There are several ways to find great content too…

  1. READ. Do a search and see what you can find.
  2. FOLLOW others on the interweebs. See what they have to say!
  3. SIGN UP for blog post notifications. This way you will be able to read posts and easily share what you will.
  4. LOOK at what is trending. See what is popular in your area.

I hope this gives you some ideas on how to begin to market yourself (and others).

Until next time…
Have fun writing!
~t


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Wednesday – www.traceymcox.com

traceymcox.com

Wednesday – http://www.traceymcox.com

This year I’ve decided to challenge myself more. I will be marketing for myself and my business harder. And for my clients also. Needless to say, the first website for me to promote is…   *shameless plug alert!*   my own:

www.traceymcox.com

As many of you know, I’m a small business. I write, illustrate, market, and crochet. On my website you’ll find information about my:

  • books
  • illustrations
  • social media set up
  • critique services
  • marketing
  • website design
  • crochet products

I really do appreciate those of you who are already a client of mine.   *I really, really do!*   You all make my life an adventure. I can’t tell you how much fun I had crocheting this year. And seeing everyone’s response at the things I made.

Please visit my website and have a look around. Let me know what you think about it in the comments!

Until next time…
~t


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New Year – Motivation

New Year Motivation

New Year – Motivation!

Welcome to 2018, y’all!

It’s the time of the year of new-ness. I like to think of it as a turning of the page, a new chapter, a new book. The possibilities before you are endless. There are things out there you want to make better, want to try for the first time. I’m here to tell you to GO FOR IT!

Time is our worst enemy. We don’t know how much is left. If you want to write. WRITE! If you want to draw. DRAW! If you want to go back to school. REGISTER! Reach for the stars.

As many of you know, I detest making resolutions. I always feel as if I’m setting myself up for failure. And ain’t nobody got time for that. So instead of listing things I want to accomplish. I choose a word to inspire me throughout the entire year. Once chosen, I print it out where I can see it every day. Or re-look at when I get discourage. This year my word is…

CHIPS

No, not potato chips. Or wood chips. Or even poker chips. Although poker chips would fit perfectly in my field. As every thing seems to be a gamble!   *laughing*   But the chips of every day life, what you are doing, exposing yourself, and getting things done. This is the quote where I found my word:

JFK quote

So, my challenge to you is how will you stretch yourself this year? Do you like to make a New Year’s Resolution?   *it’s okay if you do*   Do you like to find an inspirational word? Or do you do something different? Let me know in the comments.

~ HaPpY NeW YeAr’S EvErYoNe ~

Until next time…
~t


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#MarketingMonday – Get started!

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#MarketingMonday – Get Started!

Welcome to my Freebie Marketing Tips! As a marketer, I know the importance of having a presence

Are you just getting started with your career? Or needing to reboot your current one? Don’t worry. It’s never too late to begin or start over. So how do you get started? I will take you step-by-step with some simple steps to help you along your way.

Here’s a video of what I strongly believe should be your first step to creating your brand:

I hope this helps you begin your journey of creating a brand that you love and can be trusted. Remember to make you YOU-nique!  😀

Until next time…
Happy Writing!
~t

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REBLOG: 5 Common Mistakes That Even Longtime Bloggers Make

REBLOG.01

5 Common Mistakes That Even Longtime Bloggers Make

“Several times per month, I consult with authors looking for an evaluation of their online presence and often that includes their blog content. Sometimes they’re wondering why they don’t have more traffic, or they ask if they should continue the effort at all.

Given the time and energy that’s involved in meaningful blogging, it’s an important question. Here are five things that I often discover when I evaluate authors’ blogging efforts.”

READ MORE ON…   Jane Friedman’s blog!

#CoverReveal: Bubble Gum, Bubble Gum in a Dish by: Tracey M. Cox

#CoverReveal - BGBGIAD

Cover Reveal:
Bubble Gum, Bubble Gum in a Dish

Hello everyone.

I’m sorry for my absence lately. I have started a “normal” job.  😀  Time seems to slip quickly these days. I will try to update more. I’m thinking of reblogging interesting articles that I come across to help those of you who might now have seen it.

BUT…. back to today.

Today I’m super-dee-duper excited to be sharing this with you all. I have a new picture book coming out. *YAY!  :D* This one is different though. This one I’m not only the author, but the illustrator too!!!

So without further ado, I present to you…

If you would like to find out more about Bubble Gum, Bubble Gum in a Dish, visit my website. There you’ll find the cover art, a blurb about the book, my book trailer, and a FREE activity page download. Bubble Gum, Bubble Gum in a Dish will be available from Guardian Angel Publishing on June 30, 2016. Look for the post Friday!!! I will post reviews as they come in.

:::LEAVE ME A COMMENT:::
What do you think about my cover reveal?
Are YOU planning to use the activity page?

Until next time…

Happy Writing!
~t

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Marketing… Going Out On a Limb

outonalimb

Marketing…
Going Out On a Limb

Getting our name out there is probably one of the hardest things you face as a small business. There are bigger entities out there, who have been in business longer, have more resources, and have their brand everywhere. So what can you do to compete? Well there are several things, really…

  1. Meet others in your industry.
    Talk to people. Get to know them as people, not just another person who writes what you write, draws like you draw, knows so-and-so, or works with such-and-such. While getting to know other people, they will get to know you. Slowly, you build up a network and share helpful tips and encourage each other.
  2. Talk to locals.
    Get to know the people who live in your community. There will be people who honestly wants to know you, what you do, and how you do it. You will find people who will want to support you. You will also find people who could care less too.
  3. Check out websites and blogs.
    See what others are doing. Leave a positive comment. If it’s a product, leave a review (hopefully positive). Tell others about what interests you. Share the knowledge kind of thing.
  4. Think outside of the box.
    Wonder “What If…” with your marketing. What if I approached honey dealers with my book about bees. Or What If I team up with the local bakery for birthday gift baskets? What If…

While doing all this, people will begin to ‘see’ you. Maybe follow you online. Maybe check out your products and services. Maybe leave comments on your blog. Maybe, just maybe, start talking about you to others.

I try to do these things. Meeting other writers, talking about other endeavors that could be explored. Reading blogs, commenting, and sharing content. I don’t only read writer and illustrators blogs… I read agent and editor blogs, book reviewer blogs, librarian blogs, mom blogs, and on and on. Do I comment on all of them. No. Do I share all of them. No. But I subscribe to a lot of these for email updates. I take time every day to read posts and share the ones that I really like.

I can see a difference in the traffic to this blog and my website. Hopefully they will spill over to sales, book signings, parties, and school visits.

:::LEAVE ME A COMMENT:::
What things do you do to go out on a limb?
Do you talk to people who work closely with your industry?
Do you venture out and try out several things? Like what?
Or do you stick to tried and true things? What are they?

Until next time…

Happy Writing!
~t

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