Marketing – Try It! You Might Like It! :)

Try It! You Might Like It! 🙂

So I guess I’ll show my age here. Who remembers this fella?

This little guy was Mickey and he hated EVERYTHING. Until he tried Life cereal. Then his friends wants some too.

But aren’t we like that? Not sure if we will like something. It’s new. It’s different. Do we really, really, REALLY want to do something else? Then we try it. We find others who are doing the same thing. And then we find more people we know. People we have something in common with. And you know what? It ain’t so bad.

Social media is like that. There seems to be something new coming out all the time. Not to mention the fact that what we already have changes and updates at random. It’s quite easy to become over whelmed and just shy away from it all.

Let’s take a peek at the different social media outlets out there:

BLOGS

Blogs are a great way to convey your thoughts to other people. There are so many blogs out there, that you can easily spend all your time reading and researching. So, how do you make yours… yours? Think of what you want to say and how you want to say it. You have your own story to tell. And who else would be better to tell it than you?

Facebook

Facebook is where you can network with friends and family. You can also create pro pages to promote your business. They do offer the ability to run ads. A lot of people are on Facebook. So that’s a plus. I’ve found friends from New York, other writers and illustrators, other fiber artists, and more. There are also group pages, which is a great way to create a community and share information with other people with like minds.

Twitter

Twitter posts are 280 characters or less. This give a short blast of information to your newsfeed. They have incorporated it now to have a thread. Your thread builds on the previous post, creating an elongated post of several smaller posts connected. There are also Twitter chats and parties. These allow groups of people to come together and post under a hashtag to keep the flow of content together.

Reddit

Reddit is filled with subreddits for just about anything you can think of. There should be a warning of severe rabbit holes ahead. *LOL* You can post under a subreddit. Most will allow you to post a picture too. Then there are up and down votes, where you can help mini-promote or demote posts.

Instagram

Instagram is photo/video driven. When you upload a picture there are various filter you can use to enhance your photo. Hashtags are heavily used on this social media. Hashtags are a great way to be included in a community or to create your own community.

Skype

Skype is a great outlet to speak to others via video. Nothing beats a face to face convo. It’s also great for office meetings, especially if you have business clear across the country.

LinkedIn

LinkedIn is a great site for professionals. It is one place where most know to go look at resumes. There are businesses and professionals in all areas. There are forums for Q&As, and you can post blog posts too.

Tumblr

Tumblr is a microblog where you can find various subjects. Posts can become threads as others comment.

Snapchat

Snapchat can be personal or world wide. Posts are picture driven. You can also create videos, swipes to add links, and more.

Pinterest

Pinterest is visual boards that you create and build upon with your own choices. Many people also sell from Pinterest. Boards vary from crafts to books to cooking to adventures to… the sky is the limit.

YouTube

YouTube is it’s own web browser filled with videos. Movies, tutorials, reviews, singing, anything you can dream of.

——————————-

Like I said, a lot of different social media outlets out there. Look around and see what you like. Try them out. See what fits. I definitely am not on all of these. I have tried them all though. HA! I would suggest to take one on at a time. Give it a real shot too. I talking about a week or two.

Don’t forget to learn small things… are there groups to join? Chats to jump in on? Hashtags to post? I have a feeling you’ll be a pro before you know it!

Until next time…

Happy Marketing!
~t

FIND ME: 
www.traceymcox.com
www.lefthookcrochet.com
www.youravon.com/traceymcox

Marketing… A Home for Your Name

Marketing… A Home for Your Name

Now that you are beginning to get your game plan down, you will need to have a home to house all your information. The best thing to do? Have a website!

  • But I’m not published!
  • But I don’t have a storefront!
  • But I don’t have any clients!
  • But I don’t have a lot of merchandise!

It doesn’t matter! You NEED a place to call home. You NEED a place to where everyone and anyone can find you. You NEED a place where YOU control the information that is being put out.

Trust me, people will look you up. Everyone, and I mean EVERYONE!, Googles everything this day and age. Do you want them to look you up and see ‘the other you’ that you found in your initial Google search? NO, you want them to find you and all the amazing things you have to offer. So give yourself a placed to call home.

It doesn’t have to be fancy either. A landing page works miracles until you are ready to expand. A simple… Hi! You’ve found my page and this is what I’m up to. With a great profile picture and maybe a few social media links is all you need to get started.

REALLY!

It doesn’t have to be expensive either! WordPress, Weebly, and Wix are a few websites out there that are FREE. Yes, FREE!!! And who doesn’t like freebies? No one, that’s who. They all have a learning curve, but with a bit of time… and maybe some YouTube help… you can get a website up and running.

Don’t forget your name!!! Remember looking around seeing if “you” are available? Try to find something consistent across all platforms and then secure them all. I have done this on everything I knew was out there, whether I use it or not. Then when a new social media comes available, I secure that as well. Do I use them all? No, BUT I do not promote the ones I’m not active on.

Once you have a website secured, you are on your way to building a platform with a solid foundation!

Until next time…

Happy Marketing!
~t

FIND ME: 
www.traceymcox.com
www.lefthookcrochet.com
www.youravon.com/traceymcox

Marketing… In the Beginning

Marketing… In the Beginning

Before you begin marketing, you have to know what you are up against. Or who you are up against.

STEP 1: GOOGLE

Google is your friend, folks. Not only did I google myself when I started marketing, I continue to google myself from time to time. This allows me to see progress and also lets me know if anything else unrelated to me is encroaching on my name.

So what should you Google? Whatever it is you want to be known by. As an author / illustrator is wanted to be known by my name. There are others out there who go by a business name. As I have been marketing, and expanding, I decided to do just that and go under an umbrella name that covers all that I do collectively. Google. Google. Google!

Once you have done your search, you will see what and who you are up against. You can also see their strengths and how you can differentiate yourself from them.

STEP 2: CHECK SOCIAL MEDIA OUTLETS

Now that you know what you want to go by, check the internet and see what is taken. Search high and low…

  • website
  • facebook
  • twitter
  • tumbler
  • instagram
  • snapchat
  • any other outlet you want to be known on

Is your name available across everything that you want to do? If it is AWESOME. I am virtually high-fiving you!!! If not, can you alter your name, even a little, to be consistent?

STEP 3: BE CONSISTENT!

Consistency matters!

Being consistent will get people to recognize you and your content quicker. You need not only to be consistent with your name, but your identifying picture needs to be the same or similar across everything. This can be a profile picture, an icon, or your logo.

But consistency doesn’t stop there. Decide when, where, and what time you will be posting. People will not only recognize you from your name and pictures, but they will also begin to look for your content at certain times.

Now the fun begins!

Now that you’ve done some research, you’ve gotten a game plan, and laid down some foundation… You are ready to begin your marketing journey.

One thing I have stress and will continue to stress is this is not an overnight thing. If you don’t have any major competition, give it at least 3 months to see results. If you are like me and had not only someone else with a lot of content, but is also a well-known author, give yourself a minimum of 6 to 9 months. Remember on either accounts you are moving a mountain of information, whether it’s by dump truck load or at a teaspoon at a time.

The main thing to remember is to give yourself time and don’t give up.

Until next time…

Happy Marketing!
~t

FIND ME: 
www.traceymcox.com
www.lefthookcrochet.com
www.youravon.com/traceymcox

Marketing 101 by: #TMCProductions

BLOG POSTS

MARKETING 101

Class is in session!

I am in the process of creating an intensive course for how to market. In the process, I will be sharing tidbits to help those of you along your journey to be able to market yourself and your products (business) better.

Do you need to market?

Well, do you own your own business? If you answer yes, then you do! Even if you have big businesses backing you or your products, the marketing that is done in your favor has gone down in recent years.

What do you need to do?

How to get started?

Have you looked around the internet lately? I know I see ads all over the place. So how to compete with what’s already out there? Keep coming back to read my Marketing Monday posts. I will start with the basics and gradually help guide you through cross-posting, branding, and more.

And yes, I know I started talking about this earlier, but things change… constantly. I will be offering the most up to date information I have

Leave me a comment:

Are you interested in what I have to say?
Do you have something you would like to see me touch on?
What is your favorite social media outlet?

Until next time…
Have fun reading!

~t


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