#MarketingMonday – Get started!

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#MarketingMonday – Get Started!

Welcome to my Freebie Marketing Tips! As a marketer, I know the importance of having a presence

Are you just getting started with your career? Or needing to reboot your current one? Don’t worry. It’s never too late to begin or start over. So how do you get started? I will take you step-by-step with some simple steps to help you along your way.

Here’s a video of what I strongly believe should be your first step to creating your brand:

I hope this helps you begin your journey of creating a brand that you love and can be trusted. Remember to make you YOU-nique!  😀

Until next time…
Happy Writing!
~t

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REBLOG: 5 Common Mistakes That Even Longtime Bloggers Make

REBLOG.01

5 Common Mistakes That Even Longtime Bloggers Make

“Several times per month, I consult with authors looking for an evaluation of their online presence and often that includes their blog content. Sometimes they’re wondering why they don’t have more traffic, or they ask if they should continue the effort at all.

Given the time and energy that’s involved in meaningful blogging, it’s an important question. Here are five things that I often discover when I evaluate authors’ blogging efforts.”

READ MORE ON…   Jane Friedman’s blog!

Marketing Monday – Social Media Time Suck

SocialMediaSocial Media – Time Suck

I know I’ve gone in depth on the different social media outlets on this board. After all, this is something I use almost daily and part of my business. It is something I believe everyone who owns their own business should use.

The main question is how much time can you devote to it? Social media can be a time suck. There. I said it. HA! But it really can. You go online to do a little research and before you know it, it is a few *cough, cough* hours later and you’re looking a funny cat videos. *I know, I know. They ARE cute.  😉  * That black hole can be tough to pull yourself out of. Then all the ‘extra’ time you’ve had to research, get some new writing done, revise, etc is g-o-n-e!  *head meets desk*  So how can we get better results?

  • Focus
    Decide what you want to accomplish. It can be to separate yourself from another writer. Or separating your name, like I had to, from someone else who is well known. Or you want to build your online presence more. Any number of things. Decide what YOU want to accomplish.
  • Schedule
    Use a calendar and pencil in your agenda. Take it in chunks. 15 min / 30 minute / 1 hour segments are great.
    I began setting a long term goal (what I wanted to accomplish over a year). Then I sat down with my calendar that I made and scheduled what I wanted to accomplish each month. (ex: learn a different social media outlet, use that outlet, become comfortable with that outlet, and decide if I wanted to continue with it.) Then  every Sunday I would pencil in what I was going to do each day that week. I would work on writing/revising a manuscript, blog posts, making videos, updating website, etc. Whatever I needed.
  • Timer
    Make it count and keep yourself accountable. Not only do I schedule the days, I give myself a time limit. Use an egg times, or your microwave, or your phone to keep with the time. Even when you are doing something on your calendar, it can be more in depth than you thought to learn, and before you know it, it will creep into your next appointment on your calendar for the day. I will also highlight things when I’ve completed them. It gives me a sense of accomplishment when I see everything for the week in green. This I found EXTREMELY helpful when working on my platform, because I knew I was doing something. Platform building takes time to build and those green highlights let me know I was trudging along.

Thanks for reading along today!

:::LEAVE ME A COMMENT:::
Let me know what you do to avoid the Social Media Time Suck.
Do you use a calendar or other method to keep you on track?

DON’T FORGET…

Summer SparksSUMMER SPARKS will be starting this month on June 21st! READ THIS POST and let me know if you will be taking the challenge. Let’s get those ideas sparking!

Until next time…

Happy Writing!
~t

* Don’t miss one post! Email sign-ups are over here —>
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www. Wednesday – KatieDavis.com

http://www.Wednesday —> www.KatieDavis.com

If you’ve been following me long, then I know you’ve heard me talk about this ^^^ lady!

Katie Davis is an author entrepreneur, video making, marketing guru kind of gal! Her website is full of information. It will encourage you to write, to market, to get your video cameras rolling, to putting yourself out there and have a platform to stand on.

Take some time to fully explore her website and listen to a podcast or two. You won’t regret the time spent.

:::LEAVE ME A COMMENT:::
Let me know what you think about Katie’s website.
Have you used any of her services?
Are there any other website you would like to see featured here?
Let me know!

Until next time…

Happy Writing!
~t

* Don’t miss one post! Email sign-ups are over here —>
** Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
Easy, peasy buttons found  below.
***Sign up for my  N E W S L E T T E R ! I will be sharing writing challenges and other
tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my
Newsletter Sign-Up page.
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Marketing Monday – 4 Ways to Build “Word of Mouth”

4 Ways to Build Word of Mouth

4 Ways to Build ‘Word of Mouth’

On my 12 Ways to Marketing Yourself with Little to No Money, I mentioned “Word of Mouth” as one way to market yourself. This is and isn’t the cheapest form of marketing. I’m confusing, aren’t I.   😉   It’s totally free, because you are not paying someone to talk about you. Or begging them. Or demanding either. It’s NOT free, because of the time you’ve invested to develop yourself into someone who people trust and look to for advice.  *The Ah-Ha moment!*

So HOW can you become someone who is trust worthy?

1. Be consistent  – If you are blogging, have certain days/times you blog.
– Content stays the same. Don’t say or do one thing and not back it up.

2. Do your research – Make sure what you are saying can be backed up.
– Go through and practice what you are talking about to make sure it works.

3. Share generously – Let people know what you have found out. Blog or post or tweet about things.
– You don’t have to charge for everything. Give people tidbits, something to build on.
– You can create loyalty and respect by helping others.

4. Offer services – Once you have built up enough knowledge and trust with your community, you can offer more indepth help.
– Don’t push your offers though. Let it come through naturally.

By building up what you have to offer, it will create trust, because people will notice that you do what you say and it is working. They will begin to talk about you and share what you are saying. And you won’t have to tell them to do it. They will do it because you have proven yourself over time.

:::LEAVE ME A COMMENT:::
What do you do to build up Word of Mouth?
What are some people in our industry that you talk about?
What services have you used because of Word of Mouth?

***As a side note: I do offer services.   🙂   Picture Book Critiques & Platform Building Consultations. Just if you are interested.***

Until next time…

Happy Writing!
~t

* Don’t miss one post! Email sign-ups are over here —>
** Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
Easy, peasy buttons found  below.
*** Sign up for my  N E W S L E T T E R ! I will be sharing writing challenges and other
tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my
Newsletter sign-up page.
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9 Ways to Establish Yourself (Pre-Published)

nine9 Ways for Pre-Published to become Established

A lot of people ask:

“Should I worry about being established before I get published?”

I answer:

“YES!”

WHY? Because you can build an audience and a name for yourself. THEN when you have a book, you will be recognized as someone in the community, and as someone to be trusted and followed.

There are several ways to get yourself established…

  1. Follow blogs and comment
    Find a few blogs that you like (other writers/illustrators/informative/etc). Follow them to keep up what they are sharing. COMMENT on their posts. Let them know what you think about it, give some advice, interact. When you do this, people will start to recognize your name.
  2. Share content of blogs across social media
    When you find a great post, SHARE IT! Bloggers love to know that you appreciate what they are saying. Spreading the word helps recognize you as someone who is willing to share information that you find valuable.
  3. Blog
    Start a blog. Yes, there are tons of blogs out there. You can offer your view on things. While visiting different blogs, you will see what is out there, what is missing, and what niche you may be able to fill.
  4. Join groups and socialize
    There are email groups and groups on facebook, there are forums too, that you can join. There you can ‘meet’ people and become familiarized with the community. Ask questions, give advice, and share in the ups and downs of the industry.
  5. Talk to people on social media
    Mingle with people. Before you know it, you will have friends. I know a few people for over 15 years that I consider friends, but we have never met.
  6. Book review
    During your career, you are bound to read books. You don’t have to have a book review blog. Post a review on Amazon, Barnes & Noble, Books-A-Million, Goodreads, Facebook, Twitter, etc. You will accomplish two things. 1) You are giving the book (and the author/illustrator) praise. 2) You are getting your name out there.
  7. Website
    You KNEW that was coming didn’t you!???! It’s okay to have a webpage (or two pages) when you start out. This give you a ‘store front’ where people can find out about you. Trust me, people look… acquaintances, editors, agents, etc. With your own website, you’ll have control of the information that is out there on you.
  8. Videos
    Videos are watched A LOT! By creating videos you are creating another avenue for people to find you. You don’t have to be in front of the camera. You can do a slide show, animation, interviews, or other things to create content using videos.
  9. Social media
    Explore social media to its fullest. I started out on Facebook, but now I’m comfortable on Twitter, Pinterest, and others. By using them I build up content that is searchable.

As you can see, there are a lot of ways to become established and get your name out there. To begin with, take on one or two. As you get more comfortable with them, add others in. Before you know it, you will be recognized as a member of the community and someone who is established as a writer/illustrator.

One of the benefits of doing the above, is you will begin to fit into the community and find your own niche. This will help build your platform and become a person people recognize and trust.

 

:::LEAVE ME A COMMENT:::
Let me know what you think.
Are there other things you do pre-published?
What do you think is important?

Until next time…

Happy Writing!
~t

* Don’t miss one post! Email sign-ups are over here —>
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tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my
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Thinking Thursday… Getting Established

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Getting Established

Getting established (or re-established) can feel overwhelming. There are so many things we need to do or can do.

  1. Website
  2. Blog
  3. Social Media
  4. Word of Mouth

First thing first though!

Google yourself to see what (or who) is out there.  Check out websites, social media outlets, and blogs to see what is available. You want to become consistent with your name throughout your visual presence if possible. I was very fortunate, I have:

  1. Website
    www.traceymcox.com
  2. Blog
    www.traceymcox.wordpress.com
  3. FaceBook
    (personal) www.facebook.com/traceymcox.1
    (prefessional) www.facebook.com/traceymcox.author
  4. Twitter
    www.twitter.com/traceymcox     or
    @traceymcox
  5. Pinterest
    www.pinterest.com/traceymcox
  6. YouTube
    www.youtube.com/user/traceymcox
  7. Skype
    traceymcox.author

Just to name a few.  As you can see, I was able to keep my name “Tracey M. Cox” in the search.

What if my name isn’t available?

You can do a variation. [Your Name] writes or [Your Name] author/illustrator. Or do the reverse. Maybe you have a pen name or a quirky name you want people to remember you by. Use that.

Be Consistent! Be, Be Consistent!

Not everyone will be coming from your website. You do have all your links on your website, right? Some people will be searching for you from a search engine. Some can be coming from another link, perhaps from someone else’s blog or website. You want them to recognize you!

Not only should you have your listing match, try matching or similar pictures too. This will help visual recognition! I’m more visual than anything. I can remember a face. Names??? Can be sketchy.   😉   That doesn’t mean you can’t change your pictures. Just remember to do it with all of them. Or have a few grouped together and a few others grouped together. You want people to know it is you when they are searching.

Putting your best foot forward

Your website is your face on the internet. You want to be presentable and allow people to get to know you.

Blogging is a great sound board. It allows you to talk about what you are passionate about, what you stand for, what you want in life. It is a great building block of your platform and branding. Remember to bring your message forward. We all have bad days and you can sound off about it too… just try to do it in a constructive way. Remember people will be reading your posts. Hopefully, some will be agents and/or editors that you will want to present a good image to.

Social Media is a handful! (Zoinks! There goes that constructive whining!!!   😉   ) It can be time consuming and overwhelming. I took it a little at a time. I researched each outlet and gave it a whole-hearted try for at least a week solid before I decided on it. Do I like them all??? NO! Do I use them all? NO! There are a few I’m on, barely. There are some I’m learning to like too. Then there are the ones I wish would be better, because I really like using them.

Word of Mouth is probably one of the best! Really. I think it is, because that means someone else thinks enough about you to pass your name on. To me, it’s one of the best compliments one person can give another. “Oh, so-and-so is really good at (blah). You should check them out!” Or there is “Such-and-such has a new book out called (TITLE). Go read it!” When you say good things about people, they notice.   🙂
While on Social Media, I try to keep it a 1:5 ratio, if not more. Which means for every one promotional post, I will post at least five other posts about somebody else or something else.

Be Friendly

One thing I will say is this…

Don’t constantly talk about yourself!

Talk about others… in a good way!!! Lift each other up. Promote someone who does something really well. Reciprocity RoCkS!

So get out there and let people know you, know what you are about, and who else you like.

:::LEAVE ME A COMMENT:::
Let me know what you think about this post.
What are some of the steps you’ve taken to get establish?
What are some ways you would like to learn about?

Until next time…

Happy Writing!
~t

* Don’t miss one post! Email sign-ups are over here —>
** Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
Easy, peasy buttons found  below.
*** Sign up for my  N E W S L E T T E R ! I will be sharing writing challenges and other
tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my
Newsletter sign-up page.
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