Marketing Monday: BOOKS!

Books

Get Your Products Out There

So you have spent years perfecting your craft.

Writing…

Taking classes…

Revising…

Reading books…

Revising…

Submitting…

Revising…

Submitting…

FINALLY! A contract and you hold that darling baby in your hands.

So how do you get it into OTHER’S hands?
By marketing. *sigh* Yes, more work. It’s definitely different too. No more solitude. No more pjs and scrunches.
you hafta get out there! Yes, I said hafta!  😉

How to get your books out there?

There are several ways:

  1. Create a launch team
    Have a group of people who are willing to read your story and help spread the word. You can do this by sending them a pdf copy of the book. They will give honest feedback, post a review on Amazon / goodreads / blog / etc. As well as talk about it on Facebook, Twitter, Pinterest, etc. When a group talks, they create buzz. When there is a buzz, people get curious.
  2. Publishers website
    Your publisher will create a webpage for your book. SHARE IT! What better way to get exposure for you, your book, and the people who believed it would make a great book (a/k/a your publisher).
  3. Your website
    Give your book it’s 15 minutes of fame! It deserves it and so do you! Create a page dedicated to your book. There you can have a large picture, ISBN#, blurb, and links to order. You can also post reviews and a book trailer to help people get to know your book better.
    On my website, I have a link called books. This will take you to a page where all my book covers are shown. Then from there you can click on the individual covers to take you to information for that particular book.
  4. Share on social media
    Toot that horn. Let people know about your books. Highlight one and write the blurb, or share a review, or post a book trailer. You can create your own hashtags to go along with it to help group it together too.
    For hashtag, I would suggest #title, #authorname, #illustratorname. You can also add something important like #WNDB or #pb or ???.
  5. Get reviews
    Reviews can mean a lot to a books popularity when you use them. It can also help pull you up in the numbers and help get your book noticed by the website you are on, such as Amazon.
    Most people do not charge to review your book. Honestly, I do not see a win situation when you pay for a review, because (to me) you are paying that person for something and expect positive results. But that is up to you. There are plenty of blogs and reviewers out there that do not charge a fee. Some accept pdf files too.
  6. Local bookstores / businesses
    Show your books to your indie book stores. If you are like me and don’t have one close by, show your books to local businesses that carry like minded items in their store. L’s of Ocilla carries my books, although they are not a book store. They do have a few children’s items in their store though. When someone carries your books, give them a shout out too. Help promote them for promoting you!
  7. Have on hand
    Yes, carry your books with you… always. I keep a minimum of one set in my vehicle at all times. You never know when you might run into someone who wants to buy a book. Or who might want to carry your book and would like to see/hold them to get a feel for them.

So having your books handy and talking about your books is a good thing. It may be a hard hurdle to get over, but you’ve earned it. So toot that horn!

 

:::LEAVE ME A COMMENT:::
Let me know what you think about using your books for marketing?
What other ways have you found beneficial?
Do you have a marketing tool that is working for you? Let me know what it is!
Do you have some questions about marketing? Leave me a comment. I’ll answer if I can. OR it might wind up being a feature of my Marketing Monday post.

 

Don’t forget…

I still have spots for WORLD READ ALOUD DAY. Check out my post ~ HERE ~ for more information.

 

Until next time…

Happy Writing!
~t

* Don’t miss one post! Email sign-ups are over here —>
** Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
Easy, peasy buttons found  below.
*** Sign up for my  N E W S L E T T E R ! I will be sharing writing challenges and other
tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my
Newsletter sign-up page.
Shaping Up The Year book       RibbertsWayHome8x300[1]       LGHL-small       justthethingtobe8x300       ADT-8x150       Arachnabet

 

Advertisements

Thinking Thursday… Getting Established

caterpillar.svg.med

Getting Established

Getting established (or re-established) can feel overwhelming. There are so many things we need to do or can do.

  1. Website
  2. Blog
  3. Social Media
  4. Word of Mouth

First thing first though!

Google yourself to see what (or who) is out there.  Check out websites, social media outlets, and blogs to see what is available. You want to become consistent with your name throughout your visual presence if possible. I was very fortunate, I have:

  1. Website
    www.traceymcox.com
  2. Blog
    www.traceymcox.wordpress.com
  3. FaceBook
    (personal) www.facebook.com/traceymcox.1
    (prefessional) www.facebook.com/traceymcox.author
  4. Twitter
    www.twitter.com/traceymcox     or
    @traceymcox
  5. Pinterest
    www.pinterest.com/traceymcox
  6. YouTube
    www.youtube.com/user/traceymcox
  7. Skype
    traceymcox.author

Just to name a few.  As you can see, I was able to keep my name “Tracey M. Cox” in the search.

What if my name isn’t available?

You can do a variation. [Your Name] writes or [Your Name] author/illustrator. Or do the reverse. Maybe you have a pen name or a quirky name you want people to remember you by. Use that.

Be Consistent! Be, Be Consistent!

Not everyone will be coming from your website. You do have all your links on your website, right? Some people will be searching for you from a search engine. Some can be coming from another link, perhaps from someone else’s blog or website. You want them to recognize you!

Not only should you have your listing match, try matching or similar pictures too. This will help visual recognition! I’m more visual than anything. I can remember a face. Names??? Can be sketchy.   😉   That doesn’t mean you can’t change your pictures. Just remember to do it with all of them. Or have a few grouped together and a few others grouped together. You want people to know it is you when they are searching.

Putting your best foot forward

Your website is your face on the internet. You want to be presentable and allow people to get to know you.

Blogging is a great sound board. It allows you to talk about what you are passionate about, what you stand for, what you want in life. It is a great building block of your platform and branding. Remember to bring your message forward. We all have bad days and you can sound off about it too… just try to do it in a constructive way. Remember people will be reading your posts. Hopefully, some will be agents and/or editors that you will want to present a good image to.

Social Media is a handful! (Zoinks! There goes that constructive whining!!!   😉   ) It can be time consuming and overwhelming. I took it a little at a time. I researched each outlet and gave it a whole-hearted try for at least a week solid before I decided on it. Do I like them all??? NO! Do I use them all? NO! There are a few I’m on, barely. There are some I’m learning to like too. Then there are the ones I wish would be better, because I really like using them.

Word of Mouth is probably one of the best! Really. I think it is, because that means someone else thinks enough about you to pass your name on. To me, it’s one of the best compliments one person can give another. “Oh, so-and-so is really good at (blah). You should check them out!” Or there is “Such-and-such has a new book out called (TITLE). Go read it!” When you say good things about people, they notice.   🙂
While on Social Media, I try to keep it a 1:5 ratio, if not more. Which means for every one promotional post, I will post at least five other posts about somebody else or something else.

Be Friendly

One thing I will say is this…

Don’t constantly talk about yourself!

Talk about others… in a good way!!! Lift each other up. Promote someone who does something really well. Reciprocity RoCkS!

So get out there and let people know you, know what you are about, and who else you like.

:::LEAVE ME A COMMENT:::
Let me know what you think about this post.
What are some of the steps you’ve taken to get establish?
What are some ways you would like to learn about?

Until next time…

Happy Writing!
~t

* Don’t miss one post! Email sign-ups are over here —>
** Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
Easy, peasy buttons found  below.
*** Sign up for my  N E W S L E T T E R ! I will be sharing writing challenges and other
tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my
Newsletter sign-up page.
Shaping Up The Year book       RibbertsWayHome8x300[1]       LGHL-small       justthethingtobe8x300       ADT-8x150       Arachnabet

Marketing Monday: 12 Tips to Marketing Yourself With Little to No Money by Tracey M. Cox

 12 Marketing tips-tag-md to Marketing Yourself with Little to No Money

Welcome to the new year! What better way to get going in the right direction than to get a marketing plan going? While some of these tips will be directed to those who are published, pre-published can incorporate them into their marketing and get a jump on making their name known.

I’ve created a video for you to watch. It goes over each of the 12 tips briefly…


Over the next several weeks, I will be going into each of these marketing strategies with a little more depth:

check_mark.svg.med  Website
check_mark.svg.med  Blog
check_mark.svg.med  Books
check_mark.svg.med  Business Cards
check_mark.svg.med  Press Kit
check_mark.svg.med  Talk – Word of Mouth
check_mark.svg.med  Social Media
check_mark.svg.med  Librarians
check_mark.svg.med  Flyers
check_mark.svg.med  Volunteer
check_mark.svg.med  Freebies  n
check_mark.svg.medNewsletter

:::LEAVE ME A COMMENT:::
Let me know what you think of my thoughts and suggestions.
Do you have a different marketing tip?
Is there something you would like to see more information on that I haven’t already mentioned?
Let me know by commenting below. I want to be able to help you!

Until next time…

Happy Writing!
~t

*Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
Easy, peasy buttons found  below.
**Don’t miss one post! Email sign-ups are over here —>
***Sign up for my  N E W S L E T T E R ! I will be sharing writing challenges and other tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my Newsletter sign-up page.

~ HAPPY NEW YEAR ~ from Tracey M. Cox

confetti-md   confetti-mdconfetti-md

 

confetti-md            disco-ball-mdconfetti-md

*******************
*** 2   0   1   5   ***
*******************

~Happy New Year~

Welcome to 2015!

I know many of you are focusing on your New Year’s Resolutions, and I do have a few of my own, but today I like to reflect back on the past year and see where I have grown and what I have accomplished.

  • Platform Building
    My goal for 2014 was to establish myself on the internet and become comfortable with what I stand for. Pre-2014 when you did a search on “Tracey M. Cox” you would find a different author. Now I have at least 2 pages full of articles, videos, social media contact, etc where you can find me. My platform? How to market with little to no money is still in its infancy, but I know the direction it is heading in and I feel confident in where it is going.
  • Better Content
    I’ve done research and feel my output is so much better this year. I hope others learn from me and can pass it forward too. Better content also builds on platform. I hope to be known as a trusted source and someone who loves to bounce ideas off with.
  • Marketing
    THIS was a biggie for me. I’ve learned to toot my own horn. Carry business cards and books with me. Not to be shy about telling others I write AND love it!  🙂  I also am learning the fine line of marketing and being pushy. Nobody wants to be battered over the head and I don’t want to be the person you see and want to run from.  😉
  • Writing
    My writing has improved so much this year. Researching again and again. Critique groups!!!!!!!!! Taking classes. All this, and an open mind, has contributed to my writing this year.
  • Friendships
    I’ve lost some this year. Some by death, others by their choice. I don’t know which is harder. Still, you have to learn to let go.
    I’ve gained some this year. There are some wonderful people I can’t wait to get to know better.
    Then there are the ones who have remained a constant in my life. I’m thankful for all they have given me. I only hope they feel the same about me.

So what is up with this year?

I’ll be keeping up with the same schedule:
Monday – Marketing
Tuesday – Tips
Wednesday – www.
Thursday – Thinking
Friday – Features (when I have some volunteers)
So two to three posts a week.  🙂  I plan on going into better depth and expanding my knowledge on marketing and kidlit. I hope to have a few surprises this year too. *fingers crossed*

What I hope to accomplish past this blog?

  • Learn to use social media more effectively.
  • Get an agent
  • Book contract
  • Work on writing
  • Work on illustrating
  • Books Love & Taters Book Festival (4th annual) to be bigger and better this year

I hope to see you into the year too!

:::LEAVE ME A COMMENT:::
Let me know what you would love to achieve this year.
What are some things you accomplished in 2014?
How do you plan to build on last year?

Until next time…

Happy Writing!
~t

*Don’t miss one post! Email sign-ups are over here —>
**Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.  Easy, peasy buttons found  below.
***Sign up for my  N E W S L E T T E R ! I will be sharing writing challenges and other tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my Newsletter sign-up page.

Marketing Monday… Showing Support

Market_Basket.svg.med

Show Support – Market Yourself by Supporting Others

I know I’ve said this thousands of times, but NO ONE likes to be bonked over the head with a “Buy Me!” attitude. So how can you get your name out there? Show support of others. Yes, talk about them. What have they produced as far as content? Do they give great advice on their blog? What about classes or community awareness?

But you would like to be known better locally too, right? So go to those mom & pop stores, get to know what they carry, and how they come across to their customers and community. What about finding something for your town/city to rally behind? Find a common cause and gather some people together. Make videos, common posts, create hashtags to go with it, and use social media to your benefit.

Chances are, if you start talking and supporting others, they will want to do the same for your. Let’s face it, reciprocity rocks! Another plus is that you will be building a part of your platform. Think of it as a support group. The more people involved the more they can share and communicate with. This will help get your name out there into the public’s eye and social media.

:::LEAVE ME A COMMENT:::
What suggestions do you have to support others?
I am planning on offering a free mini-commercial for the local businesses in my town. What better way to say Happy Holidays?!?
Are you proactive in your own marketing?
This will help others see that you are not afraid to post and have a good following.

Until next time…

Happy Writing!
~t

 OH, A HEADS UP!

I have decided to take the last two weeks off this year. I want to take some time for myself, focus on family, and the true meaning of the season. My last bloggy post will be next Thursday, December 18th.  🙂

 

*Don’t miss one post! Email sign-ups are over here —>
**Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.  Easy, peasy buttons found  below.
***I will be starting a NEWSLETTER in the New Year! Click  ~HERE~  to be directed to my Newsletter sign-up page.

www.Wednesday… Your Appearance Matters

Your Appearance Matters

 

I know several people have asked about setting up for video and what they should do. I thought, being the picture book writer that I am, I could SHOW better than TELL. *wink, wink. You see what I did there, right?!?*

So here is a video of how you don’t want to come across:

 

Yes, I went out on a limb. Nooooo, I don’t like everyone seeing me frizzy do.   😉    But I did it so you can see some big ol’ no-nos.

NOW, onto better things. What do you need to do and how do you want to come across? Let’s see if this is any better?

Better? I hope so.  🙂

Well you heard the video…

:::LEAVE ME A COMMENT:::
Let me know what you think of the videos. Did I do a good job???
What else do you do with your videos?
Questions and comments are welcomed!

Until next time…

Happy Writing!
~t

*Don’t forget to sign-up for email updates! Enter your email over here —>
**Feel free to LIKE, SHARE and COMMENT on this post! Easy, peasy buttons below.

Platform Building… What Is It and Why Is It Important by Tracey M. Cox

 PLATFORM BUILDING… What Is It and Why Is It Important

 

Now that I have wrapped up my blog posts on Author Visits, I would like to go back to my regular schedule of post. 🙂

So Platform Building is still a hot topic. Below I have a video where I talk about Platform Building and Branding in general. As the weeks go on, I will go more into the different social media outlets and how to use them more effectively. Hopefully, with video! 🙂

So bear with me and I hope you get something out of it.

 


:::LEAVE ME A COMMENT:::
Let me know what you thought of my ideas and video.
Do you have a certain Social Media Outlet you would like to see?
Have questions about a Social Media Outlet that you would like to see addressed?
Let me know.

Until later…

Happy Writing!
~t