Getting established (or re-established) can feel overwhelming. There are so many things we need to do or can do.
- Social Media
- Word of Mouth
First thing first though!
Google yourself to see what (or who) is out there. Check out websites, social media outlets, and blogs to see what is available. You want to become consistent with your name throughout your visual presence if possible. I was very fortunate, I have:
Just to name a few. As you can see, I was able to keep my name “Tracey M. Cox” in the search.
What if my name isn’t available?
You can do a variation. [Your Name] writes or [Your Name] author/illustrator. Or do the reverse. Maybe you have a pen name or a quirky name you want people to remember you by. Use that.
Be Consistent! Be, Be Consistent!
Not everyone will be coming from your website. You do have all your links on your website, right? Some people will be searching for you from a search engine. Some can be coming from another link, perhaps from someone else’s blog or website. You want them to recognize you!
Not only should you have your listing match, try matching or similar pictures too. This will help visual recognition! I’m more visual than anything. I can remember a face. Names??? Can be sketchy. 😉 That doesn’t mean you can’t change your pictures. Just remember to do it with all of them. Or have a few grouped together and a few others grouped together. You want people to know it is you when they are searching.
Putting your best foot forward
Your website is your face on the internet. You want to be presentable and allow people to get to know you.
Blogging is a great sound board. It allows you to talk about what you are passionate about, what you stand for, what you want in life. It is a great building block of your platform and branding. Remember to bring your message forward. We all have bad days and you can sound off about it too… just try to do it in a constructive way. Remember people will be reading your posts. Hopefully, some will be agents and/or editors that you will want to present a good image to.
Social Media is a handful! (Zoinks! There goes that constructive whining!!! 😉 ) It can be time consuming and overwhelming. I took it a little at a time. I researched each outlet and gave it a whole-hearted try for at least a week solid before I decided on it. Do I like them all??? NO! Do I use them all? NO! There are a few I’m on, barely. There are some I’m learning to like too. Then there are the ones I wish would be better, because I really like using them.
Word of Mouth is probably one of the best! Really. I think it is, because that means someone else thinks enough about you to pass your name on. To me, it’s one of the best compliments one person can give another. “Oh, so-and-so is really good at (blah). You should check them out!” Or there is “Such-and-such has a new book out called (TITLE). Go read it!” When you say good things about people, they notice. 🙂
While on Social Media, I try to keep it a 1:5 ratio, if not more. Which means for every one promotional post, I will post at least five other posts about somebody else or something else.
One thing I will say is this…
Don’t constantly talk about yourself!
Talk about others… in a good way!!! Lift each other up. Promote someone who does something really well. Reciprocity RoCkS!
So get out there and let people know you, know what you are about, and who else you like.
:::LEAVE ME A COMMENT:::
Let me know what you think about this post.
What are some of the steps you’ve taken to get establish?
What are some ways you would like to learn about?
Until next time…
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