#TipTuesday – Staying on Track!

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Staying on Track!

calendar

Many people get overwhelmed when they are marketing their business. Good grief! I know I do!!! One thing I’ve learned to do is “calendaring” or “bullet journaling”. I know several people who do this successfully. To be honest, if I didn’t do this, I wouldn’t get everything done. It’s impossible to keep up with everything.

I absolutely love my calendar and open it up every time I begin to write a blog post, schedule a tweet or Facebook post, or even update a website. Everything is on my calendar.

I use an excel spreadsheet *you’re surprised, right* to layout my monthly calendars. I break them down into different days and have a “TO DO” column. The TO DO list is great for the things I do daily or regularly. Then I list things on the individual days. Like I blog regularly, but then I will post on which days for that week. Once I have completed that task, I’ll highlight that cell in green. LOTS of green boxes makes me happy.   🙂

I wanted to give you all some help and have a FREE DOWNLOAD of my calendar setup.

Now you can go in and plug in the correct month and days. Then start penciling in the things you want to accomplish every day.

I also have a “TIME” column below my calendar for the times I want to schedule certain posts. Like at 8:00 am I have KidLit TV posts. At 5:30 pm I’ll have another KidLit TV post. I have certain posts for my own marketing that go out at 9:00 am, 1 pm, and 6:30 pm. Then I have posts for South Georgia Writers Guild and others that I market for. If I didn’t have my time column and my daily reminder, I would easily get things mixed up or miss them entirely.

I hope this helps some of you keep track of your marketing. Let me know if you try this! Or do you have a different way of keeping things on track? I love to see how others do things too.

Until next time…
Happy writing!
~t


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Marketing Monday – 4 Ways to Build “Word of Mouth”

4 Ways to Build Word of Mouth

4 Ways to Build ‘Word of Mouth’

On my 12 Ways to Marketing Yourself with Little to No Money, I mentioned “Word of Mouth” as one way to market yourself. This is and isn’t the cheapest form of marketing. I’m confusing, aren’t I.   😉   It’s totally free, because you are not paying someone to talk about you. Or begging them. Or demanding either. It’s NOT free, because of the time you’ve invested to develop yourself into someone who people trust and look to for advice.  *The Ah-Ha moment!*

So HOW can you become someone who is trust worthy?

1. Be consistent  – If you are blogging, have certain days/times you blog.
– Content stays the same. Don’t say or do one thing and not back it up.

2. Do your research – Make sure what you are saying can be backed up.
– Go through and practice what you are talking about to make sure it works.

3. Share generously – Let people know what you have found out. Blog or post or tweet about things.
– You don’t have to charge for everything. Give people tidbits, something to build on.
– You can create loyalty and respect by helping others.

4. Offer services – Once you have built up enough knowledge and trust with your community, you can offer more indepth help.
– Don’t push your offers though. Let it come through naturally.

By building up what you have to offer, it will create trust, because people will notice that you do what you say and it is working. They will begin to talk about you and share what you are saying. And you won’t have to tell them to do it. They will do it because you have proven yourself over time.

:::LEAVE ME A COMMENT:::
What do you do to build up Word of Mouth?
What are some people in our industry that you talk about?
What services have you used because of Word of Mouth?

***As a side note: I do offer services.   🙂   Picture Book Critiques & Platform Building Consultations. Just if you are interested.***

Until next time…

Happy Writing!
~t

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** Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
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www.Wednesday… Your Appearance Matters

Your Appearance Matters

 

I know several people have asked about setting up for video and what they should do. I thought, being the picture book writer that I am, I could SHOW better than TELL. *wink, wink. You see what I did there, right?!?*

So here is a video of how you don’t want to come across:

 

Yes, I went out on a limb. Nooooo, I don’t like everyone seeing me frizzy do.   😉    But I did it so you can see some big ol’ no-nos.

NOW, onto better things. What do you need to do and how do you want to come across? Let’s see if this is any better?

Better? I hope so.  🙂

Well you heard the video…

:::LEAVE ME A COMMENT:::
Let me know what you think of the videos. Did I do a good job???
What else do you do with your videos?
Questions and comments are welcomed!

Until next time…

Happy Writing!
~t

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#summersparks Thursday Thinking: 9 Ways to Tighten Your Story

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9 Ways to Tighten Your Story

 

Donna Earnhardt wrote a terrific post, Burning Down the House, that covered how reading out loud helps to revise. Then, saputnam had a great comment about how she color-codes her submissions, and that reminded me of another way to revise. Then that got me to thinking of other ways to revise. That lead me to thinking, just how !any ways are there to revise. Here’s my list:

  • Read out loud (thanks Donna)
    This not only gets your brain working, but your ears as well. You will stutter and stumble over words and phrases that are out of place and don’t belong.
  • Read backwards (thanks again Donna)
    This will help see gaps in your plot, where you need to rearrange or add to build the right sequence.
  • Read to an audience (Donna is the bomb)
    This is where you can see how people react. Did they laugh? Was there an Ah-ha! moment.
  • Observe a reading.
    Here’s where you combine watching you audience reactions with listening to the story to see of things are off, Make notes. Don’t have a reader? Record yourself and play it back.
  • Highlight your text.
    Use different colors for dialog, action, passive texts. This will give you a color-coded visual of your story.
  • Cut up text and place in a storyboard.
    This will show pacing. you can see where there are holes and where text !at be too heavy.
  • Draw it out. (thanks Alison)
    You can also use doodles of your text to make sure your story is moving forward and hasn’t stalled out. In picture books, every word counts!
  • Draw a story arc. (thanks Alayne)
    This is also called ‘The W Factor’ or ‘The Heartbeat of the Story’ and shows pacing well too. Here you go up and down determined by the conflicts and resolutions -aka Cause and Effect– of your story.
  • Read, read, read.
    Yes read your story, parts of your story, and then read it some more. Make it flow effortlessly!
  • Set it aside.
    How is this revision?Think of wine, if you taste it right away, sure it will be good, but if you put it away. Don’t open it. The body develops. When you taste it again, there will be notes that highlight the flavor. The body will be fuller. It will be like tasting it for the first time. The same can happen with your story. You will have separated yourself from the text and can see it with fresh eyes. Mistakes will pop out. Things will make you smile. You will get the goosies when you read THE LINE.

So what are some of the ways you revise? Do you have a routine that is different from those listed?

:::Leave a comment:::
Let me know how you tighten a story.

 DON’T FORGET:

You have one more day to finish qualifying for the raffle prizes!!! All entries must be done by Friday, July 11th, at 11:59 pm, est. THAT’S A WRAP post will explain the steps to qualify!

 

Missed a SUMMER SPARK? Don’t worry, you can find them here:

Day 1: In Celebration of Summer Magic  by Kelly Milner Halls
Day 2:  The Power of Doodling  by Alison K. Hertz
Day 3: Cause & Effect  by Alayne Kay Christian
Day 4: How to be a Marketing Ninja  by Corey Rosen Schwartz
Day 5: A Visual Writing Prompt: Begin at the End  by Julie Gribble
Day 6: The Final Word  by Jodi Moore
Day 7: Inspiration Station  by Susanna Hill
Day 8: Voice and Word Choice in Picture Books by Tara Lazar
Day 9: Platform Building Can You Build It? Yes, You Can!  by Tracey M. Cox
Day 10: 5 Ways to Hook Your Reader with Your Very First Line  by Kirsti Call
Day 11: Burning Down the House aka Revision by Donna Earnhardt
Day 12: Persistence  by Donna M. McDine
Day 13: Writing Your Way to a Spark  by Kris Dinnison
Day 14: Hope In Your Heart  by Carol Gordon Ekster
BONUS: What Songs Rock Your World?  by Claire Rudolf Murphy
THAT’S A WRAP!
Follow-up #1: TIPS
Follow-up #2: 9 Ways to Tighten Your Story
Prize Announcement: Winner! Winner! Chicken Dinner!

#summersparks Day 3: Cause and Effect by Alayne Kay Christian

 

Summer Sparks

CAUSE AND EFFECT

by Alayne Kay Christian

*** Win a free picture book critique. Details at the end of this post. ***

WHAT IS CAUSE AND EFFECT?

Cause and effect is the thread that holds a story together. If that thread is weaved straight through the story with some tension, the reader will be engaged from the beginning of the story all the way to the end. If done right, it will leave the reader feeling like the reading journey was well worth his or her time.

A series of events that are linked by an unbroken chain of cause and effect is often called “plot.” I liken it to weaving a thread through a piece of fabric and then pulling the thread, causing enough tension to create a ruffle. Pulling that fabric toward the end of the thread is the perfection of the finished product. If the thread breaks, the ruffle will go flat. The same thing can happen if the thread of your story doesn’t stay on track with a continuous ramp of increasing intensity via cause and effect.

If you’ve never made a ruffle or seen one made, here is a link to a short video. http://www.youtube.com/watch?v=IUwCYYpLyGk

To get a perfectly aligned ruffle, gather B must follow gather A and gather C must follow gather B, and on and on it goes. In a cause and effect story, event B must be caused by a character’s reaction to event A, and event C must be caused a character’s reaction to event B, and on and on it goes. If event B has absolutely nothing to do with event A, then you are not plotting a story; you are creating a patchwork of unrelated or standalone episodes. This is sometimes called an episodic story.

AGAIN, WHAT IS CAUSE AND EFFECT?

  • Cause is the event that “causes” things to happen
  • Effect is the result of the cause/event.

The most important thing to remember is this type of story has a continual chain of cause and effect where the previous effect becomes the cause. An event causes an action, reaction, or result that leads to another event that causes another action, reaction or result, which in itself is the cause for the next cause and event cycle.

 

 

Cause and Effect Cycle

 

^click image above for better view^

EXAMPLE

Mother’s flowers break when Ella kicks her ball into the garden. (Ella kicks her ball into the garden “causing” Mother’s flowers to break.)

Ella kicks her ball into the garden is the “cause.” The flowers breaking is the “effect.”

What might that effect cause to happen next? Mother’s flowers break when Ella kicks her ball, so Mother scolds Ella, “I’ve told you ten times, not to play ball near the flowers.”

She takes the ball away and goes in the house, leaving Ella alone. I take the story further below.

A: Cause/First Event: Ella kicks ball

B: Effect/Result of A – Mother’s flowers break

C: New event caused by B – Mother scolds Ella and takes ball

D: Effect/Reaction to C – Ella is upset with Mother and breaks the rules by going to play in the dangerous creek

E: New event caused by Ella’s choice to break the rules in D – Ella jumps in water to play, but water is rushing due to recent rains. It washes her away

F: Effect/Result of E – Mother can’t find Ella

And on and on it goes until a satisfying ending.

 

Following is a cause and effect cycle diagram of the beginning of the familiar classic JACK AND THE BEANSTALK.

 

CAUSE AND EFFECT CYCLE JACK

 

 ^click image above for better view^

ANOTHER WAY TO LOOK AT CAUSE AND EFFECT

1. Normally, conflict (or an obstacle, problem or desire) is the motivation/CAUSE that puts a series of events in motion. NOTE: SMALL PROBLEMS NEED TO SOMEHOW RELATE TO BIG PROBLEM

2. The EFFECT that the conflict has on the main character occurs when the character reacts (actions driven by the CAUSE) to those events.

3. Each time the character responds to conflict (an obstacle or problem) his response becomes the CAUSE of the next action and then EFFECT follows.

 

Unfortunately, I don’t have space to go into the topic of story arc in great detail, but I want to touch on it briefly. Although story arc is a different subject, it is loosely related to cause and effect, and it is important to a story. Each new event should be more powerful than the last. This is what some people call “tension.” A protagonist who wants something enough to take action against all obstacles creates “the story” – especially when the reader feels emotion related to the character’s failures or successes in overcoming those obstacles. There is usually a darkest moment before the main character takes his most important action (he has a turning point). That tension, those successes, the emotion, and the turning point can all be built into the cause and effect pattern.

 

Cause and Effect Big Picture  v2

 

 ^click image above for better view^

TIPS

  • If you struggle with cause and effect, try analyzing your story backwards. Look for the final “effect” (the final result, reaction, or action). And ask, what “caused” it. Look for the next effect and ask yourself, what caused it? Continue until you get to the beginning of the story. Is your thread running through nice and straight with a tension?
  • Test out “cause” by putting the word “because” or “since” in front of it.
    • (cause) “Since” Mother was angry and went inside with Ella’s ball, (effect) Ella was angry and went to the creek to play.
    • (cause) “Because” Ella broke Mother’s flowers, (effect) Mother scolded her and took her ball away.
    • (effect) Ella broke the rules and went to the creek, (cause) “because” she was angry at Mother for taking her ball.
  • Test out “effect” by placing the word “so” in front of it.
  • (cause) Mother left Ella outside alone with nothing to do, (effect) “so” Ella broke the rules and went down to the creek to play.
  • (cause) Jack was too tired and hungry to keep going, (effect) “so” even though he might be eaten by the giant, he begged Cook to let him in.

 

The following PDF gives a cause and effect analysis of JACK AND THE BEANSTALK. This is an example for the writing exercise below. Please note that in this example, I went into the small details of JACK’S story. I did this to show how everything in a story is related/linked from sentence to sentence, paragraph to paragraph, scene to scene. In the writing exercise, you may choose to look at the story from a broad perspective (scenes, or three acts) or you may choose to look at it in detail. It is all up to you and what you want to get out of it.

CAUSE AND EFFECT WORKSHEET JACK AND THE BEANSTALK PDF

 

WRITING EXERCISE

 

Tracey asked me to provide a writing prompt. But I have decided to provide an exercise instead because I believe it can lead to writing in the form of edits. It can also be helpful in developing new stories.

  1. Use the following worksheet to analyze cause and effect in your favorite books. Not all books are written using cause and effect, but many successful ones are, so you shouldn’t have any trouble finding some to analyze.
  2. Use the following worksheet to analyze cause and effect in your own stories.
  3. If struggling with cause and effect, use the following worksheet to try analyzing your work backwards, starting with effect and working into the cause for each effect.

CAUSE AND EFFECT WORKSHEET BLANK PDF

 

©Alayne Kay Christian 2014

 

ABOUT ALAYNE

Alayne Christian

Represented by Erzsi Deak, Hen&ink Literary Studio, Alayne Kay Christian is an award-winning children’s book author, a certified life coach, and a blogger. Her independently published picture book

butterfly kisses coverButterfly Kisses for Grandma and Grandpa
(Blue Whale Press, LLC)

received the Mom’s Choice Awards gold medal and an IPPY Awards silver medal. The anthology Jingle Bells: Tales of Holiday Spirit from Around the World (Melusine Muse Press) includes two short stories by Alayne, Christmas Spirit and Christmas in June.

Alayne is a graduate of the Institute of Children’s Literature and numerous children’s book writing courses. Her full resume may be found on her website . Alayne is a member of the Society of Children’s Book Writers and Illustrators. She is the founder and administrator of Sub Six, a Facebook group intended for supporting and motivating picture book writers with their submission goals. In 2014, she launched the blog series ALL ABOUT SUBMISSIONS  for which a team of experienced writers answers other writers’ questions regarding submissions. She is a contributor to KIDLIT411.com, which is a fantastic website designed for making kid lit writers’ and illustrators’ lives easier by taking the best information about writing and illustrating from the Internet and putting it all in one handy spot. She is also a member of Marcie Flinchum Atkins’ WE’RE ALL IN THIS TOGETHER blogging team who answers monthly questions about writing.

Alayne has been highly praised for her in-depth picture book critiques. Click here to learn more about her critique service.

After twelve years of helping women move toward their desired lives, Alayne recently hung up her life coaching hat to focus 100% on her writing career. Alayne often combines her coaching skills with her writing knowledge when giving critiques and writing blog posts.

To learn more about Alayne visit her website  and her blog. You can also find Alayne Kay Christian on Facebook, LinkedInTwitter, and Google+.

 

PRIZE! For those of you who PRE-REGISTERED, COMMENT on this post, and COMPLETE the challenge. Alayne is offering a chance to win a highly detailed, prose-only picture book critique

click HERE to be entered into the prize raffle for Alayne’s post.

 

 

 

 

LAST REMINDER: DON’T FORGET TO JOIN THE SUMMER SPARKS FB GROUP!

 

Missed a SUMMER SPARK? Don’t worry, you can find them here:

Day 1: In Celebration of Summer Magic  by Kelly Milner Halls
Day 2:  The Power of Doodling  by Alison K. Hertz
Day 3: Cause & Effect  by Alayne Kay Christian
Day 4: How to be a Marketing Ninja  by Corey Rosen Schwartz
Day 5: A Visual Writing Prompt: Begin at the End  by Julie Gribble
Day 6: The Final Word  by Jodi Moore
Day 7: Inspiration Station  by Susanna Hill
Day 8: Voice and Word Choice in Picture Books by Tara Lazar
Day 9: Platform Building Can You Build It? Yes, You Can!  by Tracey M. Cox
Day 10: 5 Ways to Hook Your Reader with Your Very First Line  by Kirsti Call
Day 11: Burning Down the House aka Revision by Donna Earnhardt
Day 12: Persistence  by Donna M. McDine
Day 13: Writing Your Way to a Spark  by Kris Dinnison
Day 14: Hope In Your Heart  by Carol Gordon Ekster
BONUS: What Songs Rock Your World?  by Claire Rudolf Murphy
THAT’S A WRAP!
Follow-up #1: TIPS
Follow-up #2: 9 Ways to Tighten Your Story
Prize Announcement: Winner! Winner! Chicken Dinner!

Monday Marketing: Marketing with your posts

pencils

Marketing Your Posts

Now that I’ve gone through several social media outlets, I thought I would post about how to gather all your information and make them count the most. By using keywords over and over you will get picked up by search engines quicker. Let’s take this post for example:

BLOG: Monday Marketing: Marketing with your posts
Facebook: Share a link with the keywords “Marketing Your Posts”
Twitter: Tweet link with the keywords “Marketing Your Posts”
Google+: Post link with different circles that like marketing ideas, use keywords “Marketing Your Posts”
Pinterest: USE A PICTURE WITH YOUR POSTS and you can pin your blog posts on a Pinterest board. You do have a marketing board on Pinterest, right. Use your keywords “Marketing Your Posts” in your description and make sure you put a call to action for others to pin too.

By using the same keywords or phrases over and over you are building your search engine optimization. Everyone likes more hits. So create them.

  • You can also include Youtube by making a video or tutorial about your topic.
  • Make a mini-video and upload it to Vine.
  • Take a picture and post to Instagram.

Another thing you can do is add tags to your posts and hashtags too.

  • TAGS =are words and phrases many blogs will let you attach to your posts. People do not see these, but when they search for things on Google or Bing or whatever search engine it will help pull your posts up to the top of the search. You can also use tags on YouTube for your videos.
  • HASHTAGS = Twitter use to be the master of the hashtags. NOT ANYMORE! Twitter, Facebook, Pinterest, Instagram, Vine, YouTube… getting the picture. By typing in the hashtag with a word (#word), you will be able to search other things that have been tagged with that same hashtag.

The possibilities are unlimited. Take time and think about how you can create a marketing strategy for a post or a new book coming out. How about a new product that you are releasing? By marketing you will get the word out and hopefully others will begin LIKING, SHARING, and TALKING ABOUT what you offer.

Good luck!

 

DON’T FORGET…

Only five more days to sign-up for

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There’s a line up full of great advice, story sparks, and some prizes scattered throughout.

So go to this JUNE 1st POST to SIGN-UP!

***Sign-up is June 1st through June 14th.  You MUST comment on the June 1st post, complete the challenge, and comment on the last post to be eligible for prizes.***