Tuesday Tips: Book Swag by Aileen Stewart

My Top Four Favorite Pieces of Kidlit Swag


Book Swag by: Aileen Stewart

Reading through posts this past weekend, I found one that I thought was appropriate for marketing.


We all like to get it, but what works? I know I don’t want my give aways to be throw aways. I would like for the receiver to like it enough to hang on to it… and lead to more sales.

Aileen Stewart wrote a great article on what she has found useful for her…

“When my first book released, I must admit I went a bit swag crazy. If I could put my book cover on something, I did.  I had canvas bags, mugs, pens, notebooks, business cards, banners, yard signs, magnets, posters, book marks, buttons, mouse pads, post cards, and t-shirts. But after the initial overwhelming excitement wore off, I realized that swag can be expensive…”

Read the rest of Aileen’s article…



Let me know what you think of book swag!
Do you like it? Do you hate it? A little of both?
What have you received that you liked?
What have been some of your best give aways?


Summer SparksSUMMER SPARKS will be starting this month on June 21st! READ THIS POST and let me know if you will be taking the challenge. Let’s get those ideas sparking!

Until next time…

Happy Writing!

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Monday Marketing: Facebook




Facebook is one of the biggest social media outlets out there. If you are not marketing, you are missing a valuable opportunity.

Two types of Pages:

There are two types of pages on Facebook: Personal and Business. No, you don’t have to have both. I do though. And here is why…

On my business page I post events I will be attending, festivals where I will be selling my books, author visits to schools, new releases, book trailers, some of my writing journey. I don’t bombard people with all my private life here, unless it overlaps my writing life.
On my personal page you are going to get everything.  Pictures of my children and fur-babies. *yes, my dogs are my furry children*, what is going on in my life, community, how much I miss NY, heart awareness (deal with it),  and anything else I can think of without getting too personal.   🙂

I do promote my books on my personal site too though. Cross-posting can be beneficial, especially if you don’t have some people on your ‘fan’ page, but they are friends with you on Facebook. AND if they are like me, they have a lot of friends. So any posts I do include on my personal page won’t clog up their news feed.

Host an Event

If you want to get special attention for something, try hosting an event. I’ve seen people do give-aways, book launches, raffles, family reunions, all sorts of things.


Are you using Facebook as a promotional tool? Let me know what you are doing and how it is going!

Happy writing!

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