AVON – Bug Guard

AVON – Bug Guard

Summer is on its way! That means the pest are coming out to play. UGH!

So what can you do? Stock up on Bug Guard! Why AVON’s Bug Guard? Let’s take a closer look:

Bug Guard line

Skin So Soft Bug Guard Plus IR3535® Expedition™ SPF 30 Family Size Pump Spray

A DEET-free insect repellent and sunscreen product. 8 fl. oz.

IR3535 – ingredient that provides repellency against a broad range of biting insects, including mosquitoes, deer ticks, black flies, gnats, no-seeums and biting midges.

TO USE 
• Apply evenly before sun and insect exposure. An adult must apply this product to children under 10. 
• Ask a doctor before using on children under 6 months of age
• For continued protection from mosquitoes, gnats, no-seeums, sand flies and biting midges, reapply after 8 hours
• For continued protection from deer ticks, reapply after 6 hours and from black flies, reapply after 3 hours
• For sunscreen protection, reapply as needed or after towel drying, swimming or sweating
• Do not exceed 4 applications per day

BENEFITS 
• Provides effective protection against gnats, mosquitoes, deer ticks, no-seeums, sand flies, and biting midges
• Repels mosquitoes that may transmit West Nile Virus
• Repels deer ticks that may transmit Lyme Disease
• DEET-free
• Hypoallergenic 
• Dermatologist tested

Skin So Soft Bug Guard Plus Picaridin Pump Spray

Strong and dependable repellency against mosquitoes, deer ticks, gnats, no-seeums, sand flies and biting midges. 4 fl. oz. 

Picaridin – insect repellent (alternative to DEET). It has a low odor, with a light, clean feel. 


BENEFITS 
• Repels a broad spectrum of biting insects (mosquitoes, deer ticks, gnats, no-seeums, sand flies and biting midges) 
• Repels mosquitoes that may transmit West Nile Virus
• Repels deer ticks that may transmit Lyme Disease 
• Needs to be washed off when coming in from the outdoors
• DEET-free
• Oil-free 
• Dermatologist tested 

TO USE 
• Hold container 6 to 8 inches from skin and spray with a slow sweeping motion, liberally and evenly. Do not spray in enclosed areas. Do not apply under clothing, on cuts, wounds, freshly shaved, excessively sunburned, or irritated skin
• Ask a doctor before using on children under 6 months of age
• For protection from gnats, no-seeums, sand flies and biting midges, reapply after 6 hours. For mosquitoes reapply after 8 hours
• For black flies reapply after 3 hours 
• Do not exceed 2 applications per day

The great thing is our products are great from dawn to dusk.

Make sure to visit my online store and place your order for Bug Guard today!

Until next time…

Happy AVONing!
~t

FIND ME: 
www.traceymcox.com
www.lefthookcrochet.com
www.youravon.com/traceymcox


Marketing – What Is In A Name?

Marketing –
What Is In A Name?

Marketing is a necessity in today’s ear. Everyone seems to have something they want to talk about. So, how do you make stand out? You have to make you and your products YOUnique! No one else can offer what you offer how you offer it.

First thing first…

The first thing you need to consider what you will call yourself/your business. To begin with I went soley under my name, Tracey M. Cox, which is fine. Except there is another Tracey Cox… who happens to be an author… a NY Times Best Selling Author to boot. *sigh* If you have the fortunate circumstance as I did, let me assure you that you can become you in tangled mess of the world wide web. It will take a little longer, but you can do it.

Second thing…

Once you decide how you want to become known, do a google search. SERIOUSLY! If I had done this to begin with, I probably would not have gone with my name. I might have used my maiden name, or a pseudonym, or I might have gone ahead and go under what I go now – TMC Productions. With a google search, you will see who else is out there, what they are known for. *You might have some surprises!* Then you can decide if you want to pursue what you’ve settled on or rethink.

Third thing…

Search social media and see which ones you want to focus on. I won’t lie to you, social media can be a serious time suck. You get on to post some thing on Twitter & you notice something interesting trending. Or you check Facebook and you scroll and scroll and scroll. Or you click over to YouTube and before you know it you are watching skateboarding dogs. *sigh* Put a timer on, pencil it into your calendar. Stick to the program.

Fourth thing…

Be transparent.
Allow your audience to feel like they are getting to know you. And yes, that includes the ups and the downs. Let them celebrate with you. Let them groan with you. Let them cheer you on. You are building a team.

Fifth thing…

This whole platform building / marketing yourself and your business takes time. I know we live in a day and age where we expect instant gratification. Sadly, marketing does not happen over night. Think of commercials… How long has Nike had their whoosh? How long has Flo been with Progressive? The King and BK?

Getting the drift???

Yes, it is part of the job. Unless you are a front-liner in whatever is your field, the company you represent (or is representing your work) is not going to tweet or post about you or your products. So let’s get ready to toot our own horns in 2019!

Until next time…

Happy marketing,
~t

FIND ME: 
www.traceymcox.com
www.lefthookcrochet.com
www.youravon.com/traceymcox

Writing – Just Do It! by: #TMCProductions

BLOG POSTS

Writing – Just Do It!

I think every published author has heard the question:

How do you write a book?

I think my favorite quote is:

Image result for open a vein and bleed writing quotes

Honestly, sometimes it feels like this. It can exhaust you. You pour your heart and soul into each letter, each word, each sentence, each paragraph, each story. When you hold a book, you are literally holding onto someone’s dream.

Writing is an amazing thing.

So… How does one write?

Quite simply, BIC.

Butt
In
Chair

Sit down and write. It doesn’t have to be perfect. First drafts are called sloppy copies in school for a reason! *laughing* The main thing is to get your idea down onto paper or the computer screen. Breathe life into the sparks of your thoughts. Watch as the oxygen gives energy and becomes more vivid. Before you know it, you will have your story, or at least the gist of it, down.

Take a break.

Take a deep breath.

Take a good look at your manuscript.

Be proud. You have accomplished something magical. Something extraordinary.

Then roll up your sleeves and get ready to do the HARD work. Yes, I wrote “HARD”. “But that WAS hard,” you say? I know. I struggle even after writing professionally for over 18 years! BUT getting that first draft ready for publication… that’s where you add pressure to every word, every scene. You squeeze. You shift your visions. You hold onto the parts that matter and move the story forward. You learn to toss the parts that stall your story.

Continue moving forward. Constantly! Before you know it, you will have a story that sparkles like a diamond.

Keep checking in on Wednesdays, as I will be sharing writing tips and tricks I have learned over the years. Somethings I had to learn the hard way and some things I was lucky enough to have someone else pass onto me.

 

Leave me a comment:

 

Where are you in your writing career?
Do you have a hard time with ideas?
What is your downfall?

Until next time…
Happy Writing!

~t


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Marketing 101 by: #TMCProductions

BLOG POSTS

MARKETING 101

Class is in session!

I am in the process of creating an intensive course for how to market. In the process, I will be sharing tidbits to help those of you along your journey to be able to market yourself and your products (business) better.

Do you need to market?

Well, do you own your own business? If you answer yes, then you do! Even if you have big businesses backing you or your products, the marketing that is done in your favor has gone down in recent years.

What do you need to do?

How to get started?

Have you looked around the internet lately? I know I see ads all over the place. So how to compete with what’s already out there? Keep coming back to read my Marketing Monday posts. I will start with the basics and gradually help guide you through cross-posting, branding, and more.

And yes, I know I started talking about this earlier, but things change… constantly. I will be offering the most up to date information I have

Leave me a comment:

Are you interested in what I have to say?
Do you have something you would like to see me touch on?
What is your favorite social media outlet?

Until next time…
Have fun reading!

~t


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#ThinkingThursday – How to Get Your Name Out There

4How To Get Your Name Out There

Marketing 101.1

The first thing I ask any client of mine is WHO are you? WHAT do you want to be known for? Some people know right off the bat. Others are still searching. Either way, it’s fine. Branding yourself or your products can evolve over time. But you need to have some direction.

Marketing 101.2

The second step is to google yourself or the name you want to be known as. A simple search will show you who your competition is with your name. You may be surprised as to what is out there. Sometimes it’s good, other times it can be something you definitely want to distance yourself from. Ultimately you need to see how you can create a unique image for you.

My third step is to search hashtags.

  • What can be unique to you?
    You’ll want something that is rarely used or hasn’t been used at all. Something that people will begin to associate with you. It can be your name. It can be a product you offer. Or, if you are like me, it can be a company you are under.
  • What can you incorporate that has a following?
    There are TONS of hashtags out there. Whatever industry you are in there are hashtags. By looking at others in your industry, you’ll see what they use. Really take notice of the hashtags that reappear over and over. THOSE are the ones you need to use. By using the repetitive ones, you’ll be included in a social media community circle.

Marketing 101.3

Once you know what you want to be known for and what you can use to be known as you can figure out HOW you want to begin marketing.

Social media outlets are great for this. You don’t have to buy ads to market. Although buying ads will ensure a broader range of people who see your post. The thing I don’t like about this is how many of those who see it really click through??? If you don’t know me from a hill of beans, WHY would you click on my ad? If you do buy ads, make sure to do some research and really know how to punch them up. You’ll need to stand apart from all the other ads out there.

I’ve chosen to go the ad-less route so far. Most of the people who see my posts know me, they know what I’m going through, what I’m doing, what I’m trying to accomplish. Most root me on. 😀 I try to be organic (even with my schedule posts) and be transparent. You can post on social media for free. Which is a big check mark for me. The problem with freebies is you will have to build your audience. Do not expect a tick up on your website or people buying your products left and right overnight. It takes time to build an audience. You have to show them you know your stuff. You have to let them know you. If you come across as an arrogant, crappy person, you won’t have very many people who are loyal. BUT if you are nice, try to help, pay it forward when you can, and be honest with people, people will want to associate themselves with you.

And trust me, you cannot fake that last line!
Over time, people will see you for what you truly are!

You will have to decide for yourself which social media outlets work for you. Not everyone likes Twitter or Facebook or Pinterest or LinkedIn or whatever else you look into. I would suggest, however, to try them. TRULY try them. Give yourself a time limit and an honest try on the outlet to see if you like it. To be honest, I hated Twitter when I first started out on it. But after using it, and participating in chats and contests, I actually like it now. Go figure! *HA!*

Marketing 101.4

Make sure you post regularly. Transparency is great, but people need to hear from you often. Also, the more you post, the higher your SEO (search engine optimization) will be when people look for you on the interweebs. The search engines LOVE new content. They also love meta tags. If you blog and your server offers categories and/or tags, USE THEM!!! If you upload videos to YouTube… USE THE TAGS!!! Pinterest… ADD DESCRIPTION WITH COMMAS!!! Each of these creates Meta Tags which run in the background. The public doesn’t see them, but the search engines do!

By posting regularly, people will begin to notice your posts. They will also notice when you don’t post. Trust me on this. Posting regularly gives you accountability on whatever you are trying to be known for.

You’re busy, right. Posting throughout the day is too demanding. I get that. I get that a lot! I schedule my posts. There are plenty of companies out there who you can use to schedule. Some are free and some charge. Then you can take one afternoon and create enough posts to look busy on your chosen outlets for the week or two weeks or longer.

The main thing I want to stress about getting your name out there is to do it, do it as honest as you can, and do it consistently.

How do you get your name out there?
What are your favorite social media outlets to post on?

Until next time…
Happy writing!
~t


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#TipTuesday – Staying on Track!

2

Staying on Track!

calendar

Many people get overwhelmed when they are marketing their business. Good grief! I know I do!!! One thing I’ve learned to do is “calendaring” or “bullet journaling”. I know several people who do this successfully. To be honest, if I didn’t do this, I wouldn’t get everything done. It’s impossible to keep up with everything.

I absolutely love my calendar and open it up every time I begin to write a blog post, schedule a tweet or Facebook post, or even update a website. Everything is on my calendar.

I use an excel spreadsheet *you’re surprised, right* to layout my monthly calendars. I break them down into different days and have a “TO DO” column. The TO DO list is great for the things I do daily or regularly. Then I list things on the individual days. Like I blog regularly, but then I will post on which days for that week. Once I have completed that task, I’ll highlight that cell in green. LOTS of green boxes makes me happy.   🙂

I wanted to give you all some help and have a FREE DOWNLOAD of my calendar setup.

Now you can go in and plug in the correct month and days. Then start penciling in the things you want to accomplish every day.

I also have a “TIME” column below my calendar for the times I want to schedule certain posts. Like at 8:00 am I have KidLit TV posts. At 5:30 pm I’ll have another KidLit TV post. I have certain posts for my own marketing that go out at 9:00 am, 1 pm, and 6:30 pm. Then I have posts for South Georgia Writers Guild and others that I market for. If I didn’t have my time column and my daily reminder, I would easily get things mixed up or miss them entirely.

I hope this helps some of you keep track of your marketing. Let me know if you try this! Or do you have a different way of keeping things on track? I love to see how others do things too.

Until next time…
Happy writing!
~t


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#MarketingMonday – Sticking Your Neck Out

1

Sticking Your Neck Out There!

Marketing can be an overwhelming thing. It doesn’t matter if you are traditionally published or an indie. You need to market.

As someone who has been published by small houses, I found I market my books (and myself) like many of my friends who have gone the indie route. Here is some things to consider when you begin to market yourself:

  1. What are you good at?
    Sit down and be honest with yourself. What are you good at? What are your strengths? Play to them. Toot that horn. One thing that people want is someone who can discuss things as a professional. Someone who knows what they are talking about. Once you figure this out, you can begin to work on your platform and build a base that is solid.
  2. What do you want to be know for?
    Again, look at those strengths. BUT also what do you want to accomplish! Yes, this can change over time. Yes, it does mean re-branding (or expand-branding). When you start talking to others, but open and honest.
  3. How can you approach your topic from different angles?
    Taking things head on is great! People expect that.  😀  BUT when you come from a different angle, you will make others pause, perhaps consider, and think about what you are talking about. How can you expand beyond your boundaries and bring others in? Look outside your field and work with others.
  4. How can you stand out among the competition?
    What can you offer that no one else does? What do you do differently? ***see #3!*** How can you make you YOU-nique?

All this is the beginning steps of sticking you neck out there, beginning to be recognized. Marketing does take time, but once you lay the ground work, others will begin to see you as someone knowledgeable in the field.

Let me know how you plan to lay your ground work.
What are you good at?
What is something you’d like to learn?

 

Until next time…
Happy writing!
~t


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