Starting Off On The Right Foot

Starting Off On The Right Foot

It’s a new year!!!!

I like to start off the new year reevaluating what I’m doing. What are there things I like? What don’t I do anymore? Have I added anything over the past year? Do I need to revise my media cards? Does my website need to be revamped? Is everything up to date?

On and on the questions could go.

So my marketing tip for today is to see where you are with what you are already doing? What do you need to do? If you are starting out, see what you need to do. Look around and see how others share their projects and services.

One thing I have learned is there isn’t ONE certain thing everyone needs to do to be successful. Everyone has their own “thing” to offer. See what that can be and talk about your strengths.

Let me know what are some of the things you would like to do in 2020 to bring your work into focus.

Until next time…

Happy marketing!


Marketing – Try It! You Might Like It! :)

Try It! You Might Like It! 🙂

So I guess I’ll show my age here. Who remembers this fella?

This little guy was Mickey and he hated EVERYTHING. Until he tried Life cereal. Then his friends wants some too.

But aren’t we like that? Not sure if we will like something. It’s new. It’s different. Do we really, really, REALLY want to do something else? Then we try it. We find others who are doing the same thing. And then we find more people we know. People we have something in common with. And you know what? It ain’t so bad.

Social media is like that. There seems to be something new coming out all the time. Not to mention the fact that what we already have changes and updates at random. It’s quite easy to become over whelmed and just shy away from it all.

Let’s take a peek at the different social media outlets out there:


Blogs are a great way to convey your thoughts to other people. There are so many blogs out there, that you can easily spend all your time reading and researching. So, how do you make yours… yours? Think of what you want to say and how you want to say it. You have your own story to tell. And who else would be better to tell it than you?


Facebook is where you can network with friends and family. You can also create pro pages to promote your business. They do offer the ability to run ads. A lot of people are on Facebook. So that’s a plus. I’ve found friends from New York, other writers and illustrators, other fiber artists, and more. There are also group pages, which is a great way to create a community and share information with other people with like minds.


Twitter posts are 280 characters or less. This give a short blast of information to your newsfeed. They have incorporated it now to have a thread. Your thread builds on the previous post, creating an elongated post of several smaller posts connected. There are also Twitter chats and parties. These allow groups of people to come together and post under a hashtag to keep the flow of content together.


Reddit is filled with subreddits for just about anything you can think of. There should be a warning of severe rabbit holes ahead. *LOL* You can post under a subreddit. Most will allow you to post a picture too. Then there are up and down votes, where you can help mini-promote or demote posts.


Instagram is photo/video driven. When you upload a picture there are various filter you can use to enhance your photo. Hashtags are heavily used on this social media. Hashtags are a great way to be included in a community or to create your own community.


Skype is a great outlet to speak to others via video. Nothing beats a face to face convo. It’s also great for office meetings, especially if you have business clear across the country.


LinkedIn is a great site for professionals. It is one place where most know to go look at resumes. There are businesses and professionals in all areas. There are forums for Q&As, and you can post blog posts too.


Tumblr is a microblog where you can find various subjects. Posts can become threads as others comment.


Snapchat can be personal or world wide. Posts are picture driven. You can also create videos, swipes to add links, and more.


Pinterest is visual boards that you create and build upon with your own choices. Many people also sell from Pinterest. Boards vary from crafts to books to cooking to adventures to… the sky is the limit.


YouTube is it’s own web browser filled with videos. Movies, tutorials, reviews, singing, anything you can dream of.


Like I said, a lot of different social media outlets out there. Look around and see what you like. Try them out. See what fits. I definitely am not on all of these. I have tried them all though. HA! I would suggest to take one on at a time. Give it a real shot too. I talking about a week or two.

Don’t forget to learn small things… are there groups to join? Chats to jump in on? Hashtags to post? I have a feeling you’ll be a pro before you know it!

Until next time…

Happy Marketing!


Marketing… A Home for Your Name

Marketing… A Home for Your Name

Now that you are beginning to get your game plan down, you will need to have a home to house all your information. The best thing to do? Have a website!

  • But I’m not published!
  • But I don’t have a storefront!
  • But I don’t have any clients!
  • But I don’t have a lot of merchandise!

It doesn’t matter! You NEED a place to call home. You NEED a place to where everyone and anyone can find you. You NEED a place where YOU control the information that is being put out.

Trust me, people will look you up. Everyone, and I mean EVERYONE!, Googles everything this day and age. Do you want them to look you up and see ‘the other you’ that you found in your initial Google search? NO, you want them to find you and all the amazing things you have to offer. So give yourself a placed to call home.

It doesn’t have to be fancy either. A landing page works miracles until you are ready to expand. A simple… Hi! You’ve found my page and this is what I’m up to. With a great profile picture and maybe a few social media links is all you need to get started.


It doesn’t have to be expensive either! WordPress, Weebly, and Wix are a few websites out there that are FREE. Yes, FREE!!! And who doesn’t like freebies? No one, that’s who. They all have a learning curve, but with a bit of time… and maybe some YouTube help… you can get a website up and running.

Don’t forget your name!!! Remember looking around seeing if “you” are available? Try to find something consistent across all platforms and then secure them all. I have done this on everything I knew was out there, whether I use it or not. Then when a new social media comes available, I secure that as well. Do I use them all? No, BUT I do not promote the ones I’m not active on.

Once you have a website secured, you are on your way to building a platform with a solid foundation!

Until next time…

Happy Marketing!


Marketing… In the Beginning

Marketing… In the Beginning

Before you begin marketing, you have to know what you are up against. Or who you are up against.


Google is your friend, folks. Not only did I google myself when I started marketing, I continue to google myself from time to time. This allows me to see progress and also lets me know if anything else unrelated to me is encroaching on my name.

So what should you Google? Whatever it is you want to be known by. As an author / illustrator is wanted to be known by my name. There are others out there who go by a business name. As I have been marketing, and expanding, I decided to do just that and go under an umbrella name that covers all that I do collectively. Google. Google. Google!

Once you have done your search, you will see what and who you are up against. You can also see their strengths and how you can differentiate yourself from them.


Now that you know what you want to go by, check the internet and see what is taken. Search high and low…

  • website
  • facebook
  • twitter
  • tumbler
  • instagram
  • snapchat
  • any other outlet you want to be known on

Is your name available across everything that you want to do? If it is AWESOME. I am virtually high-fiving you!!! If not, can you alter your name, even a little, to be consistent?


Consistency matters!

Being consistent will get people to recognize you and your content quicker. You need not only to be consistent with your name, but your identifying picture needs to be the same or similar across everything. This can be a profile picture, an icon, or your logo.

But consistency doesn’t stop there. Decide when, where, and what time you will be posting. People will not only recognize you from your name and pictures, but they will also begin to look for your content at certain times.

Now the fun begins!

Now that you’ve done some research, you’ve gotten a game plan, and laid down some foundation… You are ready to begin your marketing journey.

One thing I have stress and will continue to stress is this is not an overnight thing. If you don’t have any major competition, give it at least 3 months to see results. If you are like me and had not only someone else with a lot of content, but is also a well-known author, give yourself a minimum of 6 to 9 months. Remember on either accounts you are moving a mountain of information, whether it’s by dump truck load or at a teaspoon at a time.

The main thing to remember is to give yourself time and don’t give up.

Until next time…

Happy Marketing!


Marketing – What Is In A Name?

Marketing –
What Is In A Name?

Marketing is a necessity in today’s ear. Everyone seems to have something they want to talk about. So, how do you make stand out? You have to make you and your products YOUnique! No one else can offer what you offer how you offer it.

First thing first…

The first thing you need to consider what you will call yourself/your business. To begin with I went soley under my name, Tracey M. Cox, which is fine. Except there is another Tracey Cox… who happens to be an author… a NY Times Best Selling Author to boot. *sigh* If you have the fortunate circumstance as I did, let me assure you that you can become you in tangled mess of the world wide web. It will take a little longer, but you can do it.

Second thing…

Once you decide how you want to become known, do a google search. SERIOUSLY! If I had done this to begin with, I probably would not have gone with my name. I might have used my maiden name, or a pseudonym, or I might have gone ahead and go under what I go now – TMC Productions. With a google search, you will see who else is out there, what they are known for. *You might have some surprises!* Then you can decide if you want to pursue what you’ve settled on or rethink.

Third thing…

Search social media and see which ones you want to focus on. I won’t lie to you, social media can be a serious time suck. You get on to post some thing on Twitter & you notice something interesting trending. Or you check Facebook and you scroll and scroll and scroll. Or you click over to YouTube and before you know it you are watching skateboarding dogs. *sigh* Put a timer on, pencil it into your calendar. Stick to the program.

Fourth thing…

Be transparent.
Allow your audience to feel like they are getting to know you. And yes, that includes the ups and the downs. Let them celebrate with you. Let them groan with you. Let them cheer you on. You are building a team.

Fifth thing…

This whole platform building / marketing yourself and your business takes time. I know we live in a day and age where we expect instant gratification. Sadly, marketing does not happen over night. Think of commercials… How long has Nike had their whoosh? How long has Flo been with Progressive? The King and BK?

Getting the drift???

Yes, it is part of the job. Unless you are a front-liner in whatever is your field, the company you represent (or is representing your work) is not going to tweet or post about you or your products. So let’s get ready to toot our own horns in 2019!

Until next time…

Happy marketing,


Happy 2019!

Happy 2019!

It’s the new year! That means a new chapter, a blank canvas, a new project, and so many adventures await! I always look forward to this day. I’ve been planning on how to redirect my blog to be more beneficial to my targeted audiences.

What does that mean for you? Hopefully, it will help you become more aware of the products I offer, as well as give you some insight on how to become better at what you do and also become more interactive with what I do.

Here is a peek at what I will be offering this year:

  • MONDAY: MARKETING — I will be offering marketing tips and tricks that expand across any field. If you work for yourself, you need to be marketing.
  • TUESDAY: AVON — I am an independent AVON representative and will be showcasing different products, how-tos, reveals, and more. Let’s get to know AVON better!
  • WEDNESDAY: BEYOND THE BOOK — I will take a more in-depth look at my books and how you can expand learning and having fun with them.
  • THURSDAY: COLORING PAGES — Who doesn’t like to color? From inspiration from my own books and more, I will be offering free downloadable/printable coloring pages.
  • FRIDAY: LEFT HOOK CROCHET — Did you know I’m a fiber artist? I began my crochet journey in 2017 and now offer my products for sale. BUT I have a hook on what I do… I’m a lefty! My Left Hook Crochet posts will be dedicated to leftys with patterns, videos, and more.


So much to do for this year. I hope to be more interactive and can’t wait to see what you think of everything.

Until next time….

Happy writing/illustrating/crocheting!


Marketing 101 by: #TMCProductions



Class is in session!

I am in the process of creating an intensive course for how to market. In the process, I will be sharing tidbits to help those of you along your journey to be able to market yourself and your products (business) better.

Do you need to market?

Well, do you own your own business? If you answer yes, then you do! Even if you have big businesses backing you or your products, the marketing that is done in your favor has gone down in recent years.

What do you need to do?

How to get started?

Have you looked around the internet lately? I know I see ads all over the place. So how to compete with what’s already out there? Keep coming back to read my Marketing Monday posts. I will start with the basics and gradually help guide you through cross-posting, branding, and more.

And yes, I know I started talking about this earlier, but things change… constantly. I will be offering the most up to date information I have

Leave me a comment:

Are you interested in what I have to say?
Do you have something you would like to see me touch on?
What is your favorite social media outlet?

Until next time…
Have fun reading!


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#ThinkingThursday – How to Get Your Name Out There

4How To Get Your Name Out There

Marketing 101.1

The first thing I ask any client of mine is WHO are you? WHAT do you want to be known for? Some people know right off the bat. Others are still searching. Either way, it’s fine. Branding yourself or your products can evolve over time. But you need to have some direction.

Marketing 101.2

The second step is to google yourself or the name you want to be known as. A simple search will show you who your competition is with your name. You may be surprised as to what is out there. Sometimes it’s good, other times it can be something you definitely want to distance yourself from. Ultimately you need to see how you can create a unique image for you.

My third step is to search hashtags.

  • What can be unique to you?
    You’ll want something that is rarely used or hasn’t been used at all. Something that people will begin to associate with you. It can be your name. It can be a product you offer. Or, if you are like me, it can be a company you are under.
  • What can you incorporate that has a following?
    There are TONS of hashtags out there. Whatever industry you are in there are hashtags. By looking at others in your industry, you’ll see what they use. Really take notice of the hashtags that reappear over and over. THOSE are the ones you need to use. By using the repetitive ones, you’ll be included in a social media community circle.

Marketing 101.3

Once you know what you want to be known for and what you can use to be known as you can figure out HOW you want to begin marketing.

Social media outlets are great for this. You don’t have to buy ads to market. Although buying ads will ensure a broader range of people who see your post. The thing I don’t like about this is how many of those who see it really click through??? If you don’t know me from a hill of beans, WHY would you click on my ad? If you do buy ads, make sure to do some research and really know how to punch them up. You’ll need to stand apart from all the other ads out there.

I’ve chosen to go the ad-less route so far. Most of the people who see my posts know me, they know what I’m going through, what I’m doing, what I’m trying to accomplish. Most root me on. 😀 I try to be organic (even with my schedule posts) and be transparent. You can post on social media for free. Which is a big check mark for me. The problem with freebies is you will have to build your audience. Do not expect a tick up on your website or people buying your products left and right overnight. It takes time to build an audience. You have to show them you know your stuff. You have to let them know you. If you come across as an arrogant, crappy person, you won’t have very many people who are loyal. BUT if you are nice, try to help, pay it forward when you can, and be honest with people, people will want to associate themselves with you.

And trust me, you cannot fake that last line!
Over time, people will see you for what you truly are!

You will have to decide for yourself which social media outlets work for you. Not everyone likes Twitter or Facebook or Pinterest or LinkedIn or whatever else you look into. I would suggest, however, to try them. TRULY try them. Give yourself a time limit and an honest try on the outlet to see if you like it. To be honest, I hated Twitter when I first started out on it. But after using it, and participating in chats and contests, I actually like it now. Go figure! *HA!*

Marketing 101.4

Make sure you post regularly. Transparency is great, but people need to hear from you often. Also, the more you post, the higher your SEO (search engine optimization) will be when people look for you on the interweebs. The search engines LOVE new content. They also love meta tags. If you blog and your server offers categories and/or tags, USE THEM!!! If you upload videos to YouTube… USE THE TAGS!!! Pinterest… ADD DESCRIPTION WITH COMMAS!!! Each of these creates Meta Tags which run in the background. The public doesn’t see them, but the search engines do!

By posting regularly, people will begin to notice your posts. They will also notice when you don’t post. Trust me on this. Posting regularly gives you accountability on whatever you are trying to be known for.

You’re busy, right. Posting throughout the day is too demanding. I get that. I get that a lot! I schedule my posts. There are plenty of companies out there who you can use to schedule. Some are free and some charge. Then you can take one afternoon and create enough posts to look busy on your chosen outlets for the week or two weeks or longer.

The main thing I want to stress about getting your name out there is to do it, do it as honest as you can, and do it consistently.

How do you get your name out there?
What are your favorite social media outlets to post on?

Until next time…
Happy writing!

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#TipTuesday – Staying on Track!


Staying on Track!


Many people get overwhelmed when they are marketing their business. Good grief! I know I do!!! One thing I’ve learned to do is “calendaring” or “bullet journaling”. I know several people who do this successfully. To be honest, if I didn’t do this, I wouldn’t get everything done. It’s impossible to keep up with everything.

I absolutely love my calendar and open it up every time I begin to write a blog post, schedule a tweet or Facebook post, or even update a website. Everything is on my calendar.

I use an excel spreadsheet *you’re surprised, right* to layout my monthly calendars. I break them down into different days and have a “TO DO” column. The TO DO list is great for the things I do daily or regularly. Then I list things on the individual days. Like I blog regularly, but then I will post on which days for that week. Once I have completed that task, I’ll highlight that cell in green. LOTS of green boxes makes me happy.   🙂

I wanted to give you all some help and have a FREE DOWNLOAD of my calendar setup.

Now you can go in and plug in the correct month and days. Then start penciling in the things you want to accomplish every day.

I also have a “TIME” column below my calendar for the times I want to schedule certain posts. Like at 8:00 am I have KidLit TV posts. At 5:30 pm I’ll have another KidLit TV post. I have certain posts for my own marketing that go out at 9:00 am, 1 pm, and 6:30 pm. Then I have posts for South Georgia Writers Guild and others that I market for. If I didn’t have my time column and my daily reminder, I would easily get things mixed up or miss them entirely.

I hope this helps some of you keep track of your marketing. Let me know if you try this! Or do you have a different way of keeping things on track? I love to see how others do things too.

Until next time…
Happy writing!

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#MarketingMonday – Sticking Your Neck Out


Sticking Your Neck Out There!

Marketing can be an overwhelming thing. It doesn’t matter if you are traditionally published or an indie. You need to market.

As someone who has been published by small houses, I found I market my books (and myself) like many of my friends who have gone the indie route. Here is some things to consider when you begin to market yourself:

  1. What are you good at?
    Sit down and be honest with yourself. What are you good at? What are your strengths? Play to them. Toot that horn. One thing that people want is someone who can discuss things as a professional. Someone who knows what they are talking about. Once you figure this out, you can begin to work on your platform and build a base that is solid.
  2. What do you want to be know for?
    Again, look at those strengths. BUT also what do you want to accomplish! Yes, this can change over time. Yes, it does mean re-branding (or expand-branding). When you start talking to others, but open and honest.
  3. How can you approach your topic from different angles?
    Taking things head on is great! People expect that.  😀  BUT when you come from a different angle, you will make others pause, perhaps consider, and think about what you are talking about. How can you expand beyond your boundaries and bring others in? Look outside your field and work with others.
  4. How can you stand out among the competition?
    What can you offer that no one else does? What do you do differently? ***see #3!*** How can you make you YOU-nique?

All this is the beginning steps of sticking you neck out there, beginning to be recognized. Marketing does take time, but once you lay the ground work, others will begin to see you as someone knowledgeable in the field.

Let me know how you plan to lay your ground work.
What are you good at?
What is something you’d like to learn?


Until next time…
Happy writing!

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