#TipTuesday – Staying on Track!

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Staying on Track!

calendar

Many people get overwhelmed when they are marketing their business. Good grief! I know I do!!! One thing I’ve learned to do is “calendaring” or “bullet journaling”. I know several people who do this successfully. To be honest, if I didn’t do this, I wouldn’t get everything done. It’s impossible to keep up with everything.

I absolutely love my calendar and open it up every time I begin to write a blog post, schedule a tweet or Facebook post, or even update a website. Everything is on my calendar.

I use an excel spreadsheet *you’re surprised, right* to layout my monthly calendars. I break them down into different days and have a “TO DO” column. The TO DO list is great for the things I do daily or regularly. Then I list things on the individual days. Like I blog regularly, but then I will post on which days for that week. Once I have completed that task, I’ll highlight that cell in green. LOTS of green boxes makes me happy.   🙂

I wanted to give you all some help and have a FREE DOWNLOAD of my calendar setup.

Now you can go in and plug in the correct month and days. Then start penciling in the things you want to accomplish every day.

I also have a “TIME” column below my calendar for the times I want to schedule certain posts. Like at 8:00 am I have KidLit TV posts. At 5:30 pm I’ll have another KidLit TV post. I have certain posts for my own marketing that go out at 9:00 am, 1 pm, and 6:30 pm. Then I have posts for South Georgia Writers Guild and others that I market for. If I didn’t have my time column and my daily reminder, I would easily get things mixed up or miss them entirely.

I hope this helps some of you keep track of your marketing. Let me know if you try this! Or do you have a different way of keeping things on track? I love to see how others do things too.

Until next time…
Happy writing!
~t


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#MarketingMonday – Sticking Your Neck Out

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Sticking Your Neck Out There!

Marketing can be an overwhelming thing. It doesn’t matter if you are traditionally published or an indie. You need to market.

As someone who has been published by small houses, I found I market my books (and myself) like many of my friends who have gone the indie route. Here is some things to consider when you begin to market yourself:

  1. What are you good at?
    Sit down and be honest with yourself. What are you good at? What are your strengths? Play to them. Toot that horn. One thing that people want is someone who can discuss things as a professional. Someone who knows what they are talking about. Once you figure this out, you can begin to work on your platform and build a base that is solid.
  2. What do you want to be know for?
    Again, look at those strengths. BUT also what do you want to accomplish! Yes, this can change over time. Yes, it does mean re-branding (or expand-branding). When you start talking to others, but open and honest.
  3. How can you approach your topic from different angles?
    Taking things head on is great! People expect that.  😀  BUT when you come from a different angle, you will make others pause, perhaps consider, and think about what you are talking about. How can you expand beyond your boundaries and bring others in? Look outside your field and work with others.
  4. How can you stand out among the competition?
    What can you offer that no one else does? What do you do differently? ***see #3!*** How can you make you YOU-nique?

All this is the beginning steps of sticking you neck out there, beginning to be recognized. Marketing does take time, but once you lay the ground work, others will begin to see you as someone knowledgeable in the field.

Let me know how you plan to lay your ground work.
What are you good at?
What is something you’d like to learn?

 

Until next time…
Happy writing!
~t


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#MarketingMonday – Reciprocity

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#MarketingMonday – Reciprocity

Marketing can be daunting to say the least. I mean who wants to sit there and feel like they are bashing others over the head saying things like: “Buy my (insert product)!” “Watch this video!” “Have you seen this?” and yadda yadda on and on. No one, that’s who! It’s the down side of putting your products and yourself out there.

People ain’t got time for all that stuff!

aintnobodygottime

So what can you do? One thing I have found more beneficial than anything else is RECIPROCITY! Or promoting others.

Reciprocity:   a social norm of responding to a positive action with another positive action, rewarding kind action

Yes, talk about other people in your field. Let them know what they say matters. Let them know that you find their post intriguing. Let them know that you think they are important in your field.

HOW can you do this?

  • LIKE what they say.
  • COMMENT on their posts. Ya know, be interactive on social media. ***cough, cough. SOCIAL-IZE! cough, cough***
  • REBLOG, RETWEET, SHARE what they have to say. Spread the word! Give them some link-y love!!!

love-link

As you do this you will accomplish several things:

  • Getting great content out into the world.
  • Getting your name noticed by the poster. They notice who does this… trust me!
  • Having your followers trust you for great content.
  • Building your brand.

And guess what happens when you do this regularly??? People will start LIKING your posts. They will start COMMENTING on your posts. They will start SHARING, REBLOGGING, and RETWEETING what you have to say. You will see it come full-circle. Ya know, the whole “what goes around, comes around” kind of thing.  😉   Will it happen over night? No. Building trust and loyalty takes time. You will have to work at it. But it will happen!

There are several ways to find great content too…

  1. READ. Do a search and see what you can find.
  2. FOLLOW others on the interweebs. See what they have to say!
  3. SIGN UP for blog post notifications. This way you will be able to read posts and easily share what you will.
  4. LOOK at what is trending. See what is popular in your area.

I hope this gives you some ideas on how to begin to market yourself (and others).

Until next time…
Have fun writing!
~t


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Wednesday – www.traceymcox.com

traceymcox.com

Wednesday – http://www.traceymcox.com

This year I’ve decided to challenge myself more. I will be marketing for myself and my business harder. And for my clients also. Needless to say, the first website for me to promote is…   *shameless plug alert!*   my own:

www.traceymcox.com

As many of you know, I’m a small business. I write, illustrate, market, and crochet. On my website you’ll find information about my:

  • books
  • illustrations
  • social media set up
  • critique services
  • marketing
  • website design
  • crochet products

I really do appreciate those of you who are already a client of mine.   *I really, really do!*   You all make my life an adventure. I can’t tell you how much fun I had crocheting this year. And seeing everyone’s response at the things I made.

Please visit my website and have a look around. Let me know what you think about it in the comments!

Until next time…
~t


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New Year – Motivation

New Year Motivation

New Year – Motivation!

Welcome to 2018, y’all!

It’s the time of the year of new-ness. I like to think of it as a turning of the page, a new chapter, a new book. The possibilities before you are endless. There are things out there you want to make better, want to try for the first time. I’m here to tell you to GO FOR IT!

Time is our worst enemy. We don’t know how much is left. If you want to write. WRITE! If you want to draw. DRAW! If you want to go back to school. REGISTER! Reach for the stars.

As many of you know, I detest making resolutions. I always feel as if I’m setting myself up for failure. And ain’t nobody got time for that. So instead of listing things I want to accomplish. I choose a word to inspire me throughout the entire year. Once chosen, I print it out where I can see it every day. Or re-look at when I get discourage. This year my word is…

CHIPS

No, not potato chips. Or wood chips. Or even poker chips. Although poker chips would fit perfectly in my field. As every thing seems to be a gamble!   *laughing*   But the chips of every day life, what you are doing, exposing yourself, and getting things done. This is the quote where I found my word:

JFK quote

So, my challenge to you is how will you stretch yourself this year? Do you like to make a New Year’s Resolution?   *it’s okay if you do*   Do you like to find an inspirational word? Or do you do something different? Let me know in the comments.

~ HaPpY NeW YeAr’S EvErYoNe ~

Until next time…
~t


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#MarketingMonday – Get started!

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#MarketingMonday – Get Started!

Welcome to my Freebie Marketing Tips! As a marketer, I know the importance of having a presence

Are you just getting started with your career? Or needing to reboot your current one? Don’t worry. It’s never too late to begin or start over. So how do you get started? I will take you step-by-step with some simple steps to help you along your way.

Here’s a video of what I strongly believe should be your first step to creating your brand:

I hope this helps you begin your journey of creating a brand that you love and can be trusted. Remember to make you YOU-nique!  😀

Until next time…
Happy Writing!
~t

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REBLOG: 5 Common Mistakes That Even Longtime Bloggers Make

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5 Common Mistakes That Even Longtime Bloggers Make

“Several times per month, I consult with authors looking for an evaluation of their online presence and often that includes their blog content. Sometimes they’re wondering why they don’t have more traffic, or they ask if they should continue the effort at all.

Given the time and energy that’s involved in meaningful blogging, it’s an important question. Here are five things that I often discover when I evaluate authors’ blogging efforts.”

READ MORE ON…   Jane Friedman’s blog!