Marketing… A Home for Your Name

Marketing… A Home for Your Name

Now that you are beginning to get your game plan down, you will need to have a home to house all your information. The best thing to do? Have a website!

  • But I’m not published!
  • But I don’t have a storefront!
  • But I don’t have any clients!
  • But I don’t have a lot of merchandise!

It doesn’t matter! You NEED a place to call home. You NEED a place to where everyone and anyone can find you. You NEED a place where YOU control the information that is being put out.

Trust me, people will look you up. Everyone, and I mean EVERYONE!, Googles everything this day and age. Do you want them to look you up and see ‘the other you’ that you found in your initial Google search? NO, you want them to find you and all the amazing things you have to offer. So give yourself a placed to call home.

It doesn’t have to be fancy either. A landing page works miracles until you are ready to expand. A simple… Hi! You’ve found my page and this is what I’m up to. With a great profile picture and maybe a few social media links is all you need to get started.

REALLY!

It doesn’t have to be expensive either! WordPress, Weebly, and Wix are a few websites out there that are FREE. Yes, FREE!!! And who doesn’t like freebies? No one, that’s who. They all have a learning curve, but with a bit of time… and maybe some YouTube help… you can get a website up and running.

Don’t forget your name!!! Remember looking around seeing if “you” are available? Try to find something consistent across all platforms and then secure them all. I have done this on everything I knew was out there, whether I use it or not. Then when a new social media comes available, I secure that as well. Do I use them all? No, BUT I do not promote the ones I’m not active on.

Once you have a website secured, you are on your way to building a platform with a solid foundation!

Until next time…

Happy Marketing!
~t

FIND ME: 
www.traceymcox.com
www.lefthookcrochet.com
www.youravon.com/traceymcox

Marketing… In the Beginning

Marketing… In the Beginning

Before you begin marketing, you have to know what you are up against. Or who you are up against.

STEP 1: GOOGLE

Google is your friend, folks. Not only did I google myself when I started marketing, I continue to google myself from time to time. This allows me to see progress and also lets me know if anything else unrelated to me is encroaching on my name.

So what should you Google? Whatever it is you want to be known by. As an author / illustrator is wanted to be known by my name. There are others out there who go by a business name. As I have been marketing, and expanding, I decided to do just that and go under an umbrella name that covers all that I do collectively. Google. Google. Google!

Once you have done your search, you will see what and who you are up against. You can also see their strengths and how you can differentiate yourself from them.

STEP 2: CHECK SOCIAL MEDIA OUTLETS

Now that you know what you want to go by, check the internet and see what is taken. Search high and low…

  • website
  • facebook
  • twitter
  • tumbler
  • instagram
  • snapchat
  • any other outlet you want to be known on

Is your name available across everything that you want to do? If it is AWESOME. I am virtually high-fiving you!!! If not, can you alter your name, even a little, to be consistent?

STEP 3: BE CONSISTENT!

Consistency matters!

Being consistent will get people to recognize you and your content quicker. You need not only to be consistent with your name, but your identifying picture needs to be the same or similar across everything. This can be a profile picture, an icon, or your logo.

But consistency doesn’t stop there. Decide when, where, and what time you will be posting. People will not only recognize you from your name and pictures, but they will also begin to look for your content at certain times.

Now the fun begins!

Now that you’ve done some research, you’ve gotten a game plan, and laid down some foundation… You are ready to begin your marketing journey.

One thing I have stress and will continue to stress is this is not an overnight thing. If you don’t have any major competition, give it at least 3 months to see results. If you are like me and had not only someone else with a lot of content, but is also a well-known author, give yourself a minimum of 6 to 9 months. Remember on either accounts you are moving a mountain of information, whether it’s by dump truck load or at a teaspoon at a time.

The main thing to remember is to give yourself time and don’t give up.

Until next time…

Happy Marketing!
~t

FIND ME: 
www.traceymcox.com
www.lefthookcrochet.com
www.youravon.com/traceymcox

Marketing 101 by: #TMCProductions

BLOG POSTS

MARKETING 101

Class is in session!

I am in the process of creating an intensive course for how to market. In the process, I will be sharing tidbits to help those of you along your journey to be able to market yourself and your products (business) better.

Do you need to market?

Well, do you own your own business? If you answer yes, then you do! Even if you have big businesses backing you or your products, the marketing that is done in your favor has gone down in recent years.

What do you need to do?

How to get started?

Have you looked around the internet lately? I know I see ads all over the place. So how to compete with what’s already out there? Keep coming back to read my Marketing Monday posts. I will start with the basics and gradually help guide you through cross-posting, branding, and more.

And yes, I know I started talking about this earlier, but things change… constantly. I will be offering the most up to date information I have

Leave me a comment:

Are you interested in what I have to say?
Do you have something you would like to see me touch on?
What is your favorite social media outlet?

Until next time…
Have fun reading!

~t


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