#MarketingMonday – Reciprocity

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#MarketingMonday – Reciprocity

Marketing can be daunting to say the least. I mean who wants to sit there and feel like they are bashing others over the head saying things like: “Buy my (insert product)!” “Watch this video!” “Have you seen this?” and yadda yadda on and on. No one, that’s who! It’s the down side of putting your products and yourself out there.

People ain’t got time for all that stuff!

aintnobodygottime

So what can you do? One thing I have found more beneficial than anything else is RECIPROCITY! Or promoting others.

Reciprocity:   a social norm of responding to a positive action with another positive action, rewarding kind action

Yes, talk about other people in your field. Let them know what they say matters. Let them know that you find their post intriguing. Let them know that you think they are important in your field.

HOW can you do this?

  • LIKE what they say.
  • COMMENT on their posts. Ya know, be interactive on social media. ***cough, cough. SOCIAL-IZE! cough, cough***
  • REBLOG, RETWEET, SHARE what they have to say. Spread the word! Give them some link-y love!!!

love-link

As you do this you will accomplish several things:

  • Getting great content out into the world.
  • Getting your name noticed by the poster. They notice who does this… trust me!
  • Having your followers trust you for great content.
  • Building your brand.

And guess what happens when you do this regularly??? People will start LIKING your posts. They will start COMMENTING on your posts. They will start SHARING, REBLOGGING, and RETWEETING what you have to say. You will see it come full-circle. Ya know, the whole “what goes around, comes around” kind of thing.  😉   Will it happen over night? No. Building trust and loyalty takes time. You will have to work at it. But it will happen!

There are several ways to find great content too…

  1. READ. Do a search and see what you can find.
  2. FOLLOW others on the interweebs. See what they have to say!
  3. SIGN UP for blog post notifications. This way you will be able to read posts and easily share what you will.
  4. LOOK at what is trending. See what is popular in your area.

I hope this gives you some ideas on how to begin to market yourself (and others).

Until next time…
Have fun writing!
~t


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#MarketingMonday – Get started!

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#MarketingMonday – Get Started!

Welcome to my Freebie Marketing Tips! As a marketer, I know the importance of having a presence

Are you just getting started with your career? Or needing to reboot your current one? Don’t worry. It’s never too late to begin or start over. So how do you get started? I will take you step-by-step with some simple steps to help you along your way.

Here’s a video of what I strongly believe should be your first step to creating your brand:

I hope this helps you begin your journey of creating a brand that you love and can be trusted. Remember to make you YOU-nique!  😀

Until next time…
Happy Writing!
~t

  • Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT on this post.
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  • Don’t miss one post! Email sign ups are over here —>
  •  Sign up for my N E W S L E T T E R ! I will be sharing writing challenges and other tidbits related to the kidlit industry. Click ~HERE~ to be directed to my Newsletter sign up page.

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Marketing Monday – Social Media Time Suck

SocialMediaSocial Media – Time Suck

I know I’ve gone in depth on the different social media outlets on this board. After all, this is something I use almost daily and part of my business. It is something I believe everyone who owns their own business should use.

The main question is how much time can you devote to it? Social media can be a time suck. There. I said it. HA! But it really can. You go online to do a little research and before you know it, it is a few *cough, cough* hours later and you’re looking a funny cat videos. *I know, I know. They ARE cute.  😉  * That black hole can be tough to pull yourself out of. Then all the ‘extra’ time you’ve had to research, get some new writing done, revise, etc is g-o-n-e!  *head meets desk*  So how can we get better results?

  • Focus
    Decide what you want to accomplish. It can be to separate yourself from another writer. Or separating your name, like I had to, from someone else who is well known. Or you want to build your online presence more. Any number of things. Decide what YOU want to accomplish.
  • Schedule
    Use a calendar and pencil in your agenda. Take it in chunks. 15 min / 30 minute / 1 hour segments are great.
    I began setting a long term goal (what I wanted to accomplish over a year). Then I sat down with my calendar that I made and scheduled what I wanted to accomplish each month. (ex: learn a different social media outlet, use that outlet, become comfortable with that outlet, and decide if I wanted to continue with it.) Then  every Sunday I would pencil in what I was going to do each day that week. I would work on writing/revising a manuscript, blog posts, making videos, updating website, etc. Whatever I needed.
  • Timer
    Make it count and keep yourself accountable. Not only do I schedule the days, I give myself a time limit. Use an egg times, or your microwave, or your phone to keep with the time. Even when you are doing something on your calendar, it can be more in depth than you thought to learn, and before you know it, it will creep into your next appointment on your calendar for the day. I will also highlight things when I’ve completed them. It gives me a sense of accomplishment when I see everything for the week in green. This I found EXTREMELY helpful when working on my platform, because I knew I was doing something. Platform building takes time to build and those green highlights let me know I was trudging along.

Thanks for reading along today!

:::LEAVE ME A COMMENT:::
Let me know what you do to avoid the Social Media Time Suck.
Do you use a calendar or other method to keep you on track?

DON’T FORGET…

Summer SparksSUMMER SPARKS will be starting this month on June 21st! READ THIS POST and let me know if you will be taking the challenge. Let’s get those ideas sparking!

Until next time…

Happy Writing!
~t

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www. Wednesday – KatieDavis.com

http://www.Wednesday —> www.KatieDavis.com

If you’ve been following me long, then I know you’ve heard me talk about this ^^^ lady!

Katie Davis is an author entrepreneur, video making, marketing guru kind of gal! Her website is full of information. It will encourage you to write, to market, to get your video cameras rolling, to putting yourself out there and have a platform to stand on.

Take some time to fully explore her website and listen to a podcast or two. You won’t regret the time spent.

:::LEAVE ME A COMMENT:::
Let me know what you think about Katie’s website.
Have you used any of her services?
Are there any other website you would like to see featured here?
Let me know!

Until next time…

Happy Writing!
~t

* Don’t miss one post! Email sign-ups are over here —>
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tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my
Newsletter Sign-Up page.
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Marketing Monday – 4 Ways to Build “Word of Mouth”

4 Ways to Build Word of Mouth

4 Ways to Build ‘Word of Mouth’

On my 12 Ways to Marketing Yourself with Little to No Money, I mentioned “Word of Mouth” as one way to market yourself. This is and isn’t the cheapest form of marketing. I’m confusing, aren’t I.   😉   It’s totally free, because you are not paying someone to talk about you. Or begging them. Or demanding either. It’s NOT free, because of the time you’ve invested to develop yourself into someone who people trust and look to for advice.  *The Ah-Ha moment!*

So HOW can you become someone who is trust worthy?

1. Be consistent  – If you are blogging, have certain days/times you blog.
– Content stays the same. Don’t say or do one thing and not back it up.

2. Do your research – Make sure what you are saying can be backed up.
– Go through and practice what you are talking about to make sure it works.

3. Share generously – Let people know what you have found out. Blog or post or tweet about things.
– You don’t have to charge for everything. Give people tidbits, something to build on.
– You can create loyalty and respect by helping others.

4. Offer services – Once you have built up enough knowledge and trust with your community, you can offer more indepth help.
– Don’t push your offers though. Let it come through naturally.

By building up what you have to offer, it will create trust, because people will notice that you do what you say and it is working. They will begin to talk about you and share what you are saying. And you won’t have to tell them to do it. They will do it because you have proven yourself over time.

:::LEAVE ME A COMMENT:::
What do you do to build up Word of Mouth?
What are some people in our industry that you talk about?
What services have you used because of Word of Mouth?

***As a side note: I do offer services.   🙂   Picture Book Critiques & Platform Building Consultations. Just if you are interested.***

Until next time…

Happy Writing!
~t

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9 Ways to Establish Yourself (Pre-Published)

nine9 Ways for Pre-Published to become Established

A lot of people ask:

“Should I worry about being established before I get published?”

I answer:

“YES!”

WHY? Because you can build an audience and a name for yourself. THEN when you have a book, you will be recognized as someone in the community, and as someone to be trusted and followed.

There are several ways to get yourself established…

  1. Follow blogs and comment
    Find a few blogs that you like (other writers/illustrators/informative/etc). Follow them to keep up what they are sharing. COMMENT on their posts. Let them know what you think about it, give some advice, interact. When you do this, people will start to recognize your name.
  2. Share content of blogs across social media
    When you find a great post, SHARE IT! Bloggers love to know that you appreciate what they are saying. Spreading the word helps recognize you as someone who is willing to share information that you find valuable.
  3. Blog
    Start a blog. Yes, there are tons of blogs out there. You can offer your view on things. While visiting different blogs, you will see what is out there, what is missing, and what niche you may be able to fill.
  4. Join groups and socialize
    There are email groups and groups on facebook, there are forums too, that you can join. There you can ‘meet’ people and become familiarized with the community. Ask questions, give advice, and share in the ups and downs of the industry.
  5. Talk to people on social media
    Mingle with people. Before you know it, you will have friends. I know a few people for over 15 years that I consider friends, but we have never met.
  6. Book review
    During your career, you are bound to read books. You don’t have to have a book review blog. Post a review on Amazon, Barnes & Noble, Books-A-Million, Goodreads, Facebook, Twitter, etc. You will accomplish two things. 1) You are giving the book (and the author/illustrator) praise. 2) You are getting your name out there.
  7. Website
    You KNEW that was coming didn’t you!???! It’s okay to have a webpage (or two pages) when you start out. This give you a ‘store front’ where people can find out about you. Trust me, people look… acquaintances, editors, agents, etc. With your own website, you’ll have control of the information that is out there on you.
  8. Videos
    Videos are watched A LOT! By creating videos you are creating another avenue for people to find you. You don’t have to be in front of the camera. You can do a slide show, animation, interviews, or other things to create content using videos.
  9. Social media
    Explore social media to its fullest. I started out on Facebook, but now I’m comfortable on Twitter, Pinterest, and others. By using them I build up content that is searchable.

As you can see, there are a lot of ways to become established and get your name out there. To begin with, take on one or two. As you get more comfortable with them, add others in. Before you know it, you will be recognized as a member of the community and someone who is established as a writer/illustrator.

One of the benefits of doing the above, is you will begin to fit into the community and find your own niche. This will help build your platform and become a person people recognize and trust.

 

:::LEAVE ME A COMMENT:::
Let me know what you think.
Are there other things you do pre-published?
What do you think is important?

Until next time…

Happy Writing!
~t

* Don’t miss one post! Email sign-ups are over here —>
** Did you enjoy this post? Feel free to LIKE, SHARE, and COMMENT ON THIS POST.
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*** Sign up for my  N E W S L E T T E R ! I will be sharing writing challenges and other
tidbits related to the kidlit industry. Click  ~HERE~  to be directed to my
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