#ThinkingThursday – How to Get Your Name Out There

4How To Get Your Name Out There

Marketing 101.1

The first thing I ask any client of mine is WHO are you? WHAT do you want to be known for? Some people know right off the bat. Others are still searching. Either way, it’s fine. Branding yourself or your products can evolve over time. But you need to have some direction.

Marketing 101.2

The second step is to google yourself or the name you want to be known as. A simple search will show you who your competition is with your name. You may be surprised as to what is out there. Sometimes it’s good, other times it can be something you definitely want to distance yourself from. Ultimately you need to see how you can create a unique image for you.

My third step is to search hashtags.

  • What can be unique to you?
    You’ll want something that is rarely used or hasn’t been used at all. Something that people will begin to associate with you. It can be your name. It can be a product you offer. Or, if you are like me, it can be a company you are under.
  • What can you incorporate that has a following?
    There are TONS of hashtags out there. Whatever industry you are in there are hashtags. By looking at others in your industry, you’ll see what they use. Really take notice of the hashtags that reappear over and over. THOSE are the ones you need to use. By using the repetitive ones, you’ll be included in a social media community circle.

Marketing 101.3

Once you know what you want to be known for and what you can use to be known as you can figure out HOW you want to begin marketing.

Social media outlets are great for this. You don’t have to buy ads to market. Although buying ads will ensure a broader range of people who see your post. The thing I don’t like about this is how many of those who see it really click through??? If you don’t know me from a hill of beans, WHY would you click on my ad? If you do buy ads, make sure to do some research and really know how to punch them up. You’ll need to stand apart from all the other ads out there.

I’ve chosen to go the ad-less route so far. Most of the people who see my posts know me, they know what I’m going through, what I’m doing, what I’m trying to accomplish. Most root me on. 😀 I try to be organic (even with my schedule posts) and be transparent. You can post on social media for free. Which is a big check mark for me. The problem with freebies is you will have to build your audience. Do not expect a tick up on your website or people buying your products left and right overnight. It takes time to build an audience. You have to show them you know your stuff. You have to let them know you. If you come across as an arrogant, crappy person, you won’t have very many people who are loyal. BUT if you are nice, try to help, pay it forward when you can, and be honest with people, people will want to associate themselves with you.

And trust me, you cannot fake that last line!
Over time, people will see you for what you truly are!

You will have to decide for yourself which social media outlets work for you. Not everyone likes Twitter or Facebook or Pinterest or LinkedIn or whatever else you look into. I would suggest, however, to try them. TRULY try them. Give yourself a time limit and an honest try on the outlet to see if you like it. To be honest, I hated Twitter when I first started out on it. But after using it, and participating in chats and contests, I actually like it now. Go figure! *HA!*

Marketing 101.4

Make sure you post regularly. Transparency is great, but people need to hear from you often. Also, the more you post, the higher your SEO (search engine optimization) will be when people look for you on the interweebs. The search engines LOVE new content. They also love meta tags. If you blog and your server offers categories and/or tags, USE THEM!!! If you upload videos to YouTube… USE THE TAGS!!! Pinterest… ADD DESCRIPTION WITH COMMAS!!! Each of these creates Meta Tags which run in the background. The public doesn’t see them, but the search engines do!

By posting regularly, people will begin to notice your posts. They will also notice when you don’t post. Trust me on this. Posting regularly gives you accountability on whatever you are trying to be known for.

You’re busy, right. Posting throughout the day is too demanding. I get that. I get that a lot! I schedule my posts. There are plenty of companies out there who you can use to schedule. Some are free and some charge. Then you can take one afternoon and create enough posts to look busy on your chosen outlets for the week or two weeks or longer.

The main thing I want to stress about getting your name out there is to do it, do it as honest as you can, and do it consistently.

How do you get your name out there?
What are your favorite social media outlets to post on?

Until next time…
Happy writing!
~t


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#MarketingMonday – Sticking Your Neck Out

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Sticking Your Neck Out There!

Marketing can be an overwhelming thing. It doesn’t matter if you are traditionally published or an indie. You need to market.

As someone who has been published by small houses, I found I market my books (and myself) like many of my friends who have gone the indie route. Here is some things to consider when you begin to market yourself:

  1. What are you good at?
    Sit down and be honest with yourself. What are you good at? What are your strengths? Play to them. Toot that horn. One thing that people want is someone who can discuss things as a professional. Someone who knows what they are talking about. Once you figure this out, you can begin to work on your platform and build a base that is solid.
  2. What do you want to be know for?
    Again, look at those strengths. BUT also what do you want to accomplish! Yes, this can change over time. Yes, it does mean re-branding (or expand-branding). When you start talking to others, but open and honest.
  3. How can you approach your topic from different angles?
    Taking things head on is great! People expect that.  😀  BUT when you come from a different angle, you will make others pause, perhaps consider, and think about what you are talking about. How can you expand beyond your boundaries and bring others in? Look outside your field and work with others.
  4. How can you stand out among the competition?
    What can you offer that no one else does? What do you do differently? ***see #3!*** How can you make you YOU-nique?

All this is the beginning steps of sticking you neck out there, beginning to be recognized. Marketing does take time, but once you lay the ground work, others will begin to see you as someone knowledgeable in the field.

Let me know how you plan to lay your ground work.
What are you good at?
What is something you’d like to learn?

 

Until next time…
Happy writing!
~t


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#MarketingMonday – Reciprocity

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#MarketingMonday – Reciprocity

Marketing can be daunting to say the least. I mean who wants to sit there and feel like they are bashing others over the head saying things like: “Buy my (insert product)!” “Watch this video!” “Have you seen this?” and yadda yadda on and on. No one, that’s who! It’s the down side of putting your products and yourself out there.

People ain’t got time for all that stuff!

aintnobodygottime

So what can you do? One thing I have found more beneficial than anything else is RECIPROCITY! Or promoting others.

Reciprocity:   a social norm of responding to a positive action with another positive action, rewarding kind action

Yes, talk about other people in your field. Let them know what they say matters. Let them know that you find their post intriguing. Let them know that you think they are important in your field.

HOW can you do this?

  • LIKE what they say.
  • COMMENT on their posts. Ya know, be interactive on social media. ***cough, cough. SOCIAL-IZE! cough, cough***
  • REBLOG, RETWEET, SHARE what they have to say. Spread the word! Give them some link-y love!!!

love-link

As you do this you will accomplish several things:

  • Getting great content out into the world.
  • Getting your name noticed by the poster. They notice who does this… trust me!
  • Having your followers trust you for great content.
  • Building your brand.

And guess what happens when you do this regularly??? People will start LIKING your posts. They will start COMMENTING on your posts. They will start SHARING, REBLOGGING, and RETWEETING what you have to say. You will see it come full-circle. Ya know, the whole “what goes around, comes around” kind of thing.  😉   Will it happen over night? No. Building trust and loyalty takes time. You will have to work at it. But it will happen!

There are several ways to find great content too…

  1. READ. Do a search and see what you can find.
  2. FOLLOW others on the interweebs. See what they have to say!
  3. SIGN UP for blog post notifications. This way you will be able to read posts and easily share what you will.
  4. LOOK at what is trending. See what is popular in your area.

I hope this gives you some ideas on how to begin to market yourself (and others).

Until next time…
Have fun writing!
~t


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New Year – Motivation

New Year Motivation

New Year – Motivation!

Welcome to 2018, y’all!

It’s the time of the year of new-ness. I like to think of it as a turning of the page, a new chapter, a new book. The possibilities before you are endless. There are things out there you want to make better, want to try for the first time. I’m here to tell you to GO FOR IT!

Time is our worst enemy. We don’t know how much is left. If you want to write. WRITE! If you want to draw. DRAW! If you want to go back to school. REGISTER! Reach for the stars.

As many of you know, I detest making resolutions. I always feel as if I’m setting myself up for failure. And ain’t nobody got time for that. So instead of listing things I want to accomplish. I choose a word to inspire me throughout the entire year. Once chosen, I print it out where I can see it every day. Or re-look at when I get discourage. This year my word is…

CHIPS

No, not potato chips. Or wood chips. Or even poker chips. Although poker chips would fit perfectly in my field. As every thing seems to be a gamble!   *laughing*   But the chips of every day life, what you are doing, exposing yourself, and getting things done. This is the quote where I found my word:

JFK quote

So, my challenge to you is how will you stretch yourself this year? Do you like to make a New Year’s Resolution?   *it’s okay if you do*   Do you like to find an inspirational word? Or do you do something different? Let me know in the comments.

~ HaPpY NeW YeAr’S EvErYoNe ~

Until next time…
~t


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REBLOG: 5 Common Mistakes That Even Longtime Bloggers Make

REBLOG.01

5 Common Mistakes That Even Longtime Bloggers Make

“Several times per month, I consult with authors looking for an evaluation of their online presence and often that includes their blog content. Sometimes they’re wondering why they don’t have more traffic, or they ask if they should continue the effort at all.

Given the time and energy that’s involved in meaningful blogging, it’s an important question. Here are five things that I often discover when I evaluate authors’ blogging efforts.”

READ MORE ON…   Jane Friedman’s blog!

#PubDay for Bubble Gum, Bubble Gum in a Dish

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#PubDay for
Bubble Gum, Bubble Gum
in a Dish!

It’s here! It’s here!

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Bring in the balloons! Throw the confetti!
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Bubble Gum, Bubble Gum in a Dish is now available on my publisher’s website!

BLURB:

A dish of bubble gum and learning to count has never been so much fun! Match colors and watch the bubble get bigger and bigger as you count higher and higher. Chomp, chomp, chew, chew. Look at the bubble you blew! Suggested age range for readers: 1-6

I’m just a little excited. *you couldn’t tell could you?* I am hitting TWO milestones with this book:
1) This is my debut as an illustrator. Some of you didn’t even know that I drew. But I do.  😀  Over the last few years, I’ve been honing my craft and studying others work. I’ve been learning my own voice for my illustrations too. I post tidbits and sneak peaks over on instagram.
2) This is my 10th picture book! *wow-oh-wow* I’m humbled. Truly, I am. I’ve been published by two small houses. (I will be adding a third soon!) They are so supportive and believe in my work and in me. Small publishing houses have some mighty big ❤ s!

I tried something new with this book. I put a call out for people who were interested in being on my LAUNCH TEAM. I had an amazing response… about 20 people.  *wow, again!* I sent them an ARC (Advance Reader’s Copy) pdf and my cover art. What they will do in return is give an honest review *I don’t expect 5 stars and bon-bons 😉 *, and a shout out on social media. Will this help? I dunno! So we shall see together, okay? I plan on writing a follow-up blog post on the results I see.

Thank you everyone for following me on my journey here. Here’s to more posts and books!

CHEERS!

:::LEAVE ME A COMMENT:::
What do you think about my book?
What about a launch team? Do you think they are a good idea?

Until next time…

Happy Writing!
~t

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#CoverReveal: Bubble Gum, Bubble Gum in a Dish by: Tracey M. Cox

#CoverReveal - BGBGIAD

Cover Reveal:
Bubble Gum, Bubble Gum in a Dish

Hello everyone.

I’m sorry for my absence lately. I have started a “normal” job.  😀  Time seems to slip quickly these days. I will try to update more. I’m thinking of reblogging interesting articles that I come across to help those of you who might now have seen it.

BUT…. back to today.

Today I’m super-dee-duper excited to be sharing this with you all. I have a new picture book coming out. *YAY!  :D* This one is different though. This one I’m not only the author, but the illustrator too!!!

So without further ado, I present to you…

If you would like to find out more about Bubble Gum, Bubble Gum in a Dish, visit my website. There you’ll find the cover art, a blurb about the book, my book trailer, and a FREE activity page download. Bubble Gum, Bubble Gum in a Dish will be available from Guardian Angel Publishing on June 30, 2016. Look for the post Friday!!! I will post reviews as they come in.

:::LEAVE ME A COMMENT:::
What do you think about my cover reveal?
Are YOU planning to use the activity page?

Until next time…

Happy Writing!
~t

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