Marketing… In the Beginning

Before you begin marketing, you have to know what you are up against. Or who you are up against.

STEP 1: GOOGLE

Google is your friend, folks. Not only did I google myself when I started marketing, I continue to google myself from time to time. This allows me to see progress and also lets me know if anything else unrelated to me is encroaching on my name.

So what should you Google? Whatever it is you want to be known by. As an author / illustrator is wanted to be known by my name. There are others out there who go by a business name. As I have been marketing, and expanding, I decided to do just that and go under an umbrella name that covers all that I do collectively. Google. Google. Google!

Once you have done your search, you will see what and who you are up against. You can also see their strengths and how you can differentiate yourself from them.

STEP 2: CHECK SOCIAL MEDIA OUTLETS

Now that you know what you want to go by, check the internet and see what is taken. Search high and low…

• website
• facebook
• twitter
• tumbler
• instagram
• snapchat
• any other outlet you want to be known on

Is your name available across everything that you want to do? If it is AWESOME. I am virtually high-fiving you!!! If not, can you alter your name, even a little, to be consistent?

STEP 3: BE CONSISTENT!

Consistency matters!

Being consistent will get people to recognize you and your content quicker. You need not only to be consistent with your name, but your identifying picture needs to be the same or similar across everything. This can be a profile picture, an icon, or your logo.

But consistency doesn’t stop there. Decide when, where, and what time you will be posting. People will not only recognize you from your name and pictures, but they will also begin to look for your content at certain times.

Now the fun begins!

Now that you’ve done some research, you’ve gotten a game plan, and laid down some foundation… You are ready to begin your marketing journey.

One thing I have stress and will continue to stress is this is not an overnight thing. If you don’t have any major competition, give it at least 3 months to see results. If you are like me and had not only someone else with a lot of content, but is also a well-known author, give yourself a minimum of 6 to 9 months. Remember on either accounts you are moving a mountain of information, whether it’s by dump truck load or at a teaspoon at a time.

The main thing to remember is to give yourself time and don’t give up.

Until next time…

Happy Marketing!
~t

FIND ME: 
www.traceymcox.com
www.lefthookcrochet.com
www.youravon.com/traceymcox

*Ding Dong* AVON Calling

I sold AVON many moons ago, I decided to start selling again about six months ago.

WHY?

I know AVON is an established company. I know they are constantly redeveloping the products they have and bringing in new products to keep what they sell updated and fresh.

I also know that you can make good money with AVON if you work it. BUT if you don’t want to work it like a job, you can earn a great discount on your own personal products by being a representative.

HOW?

How did I get back into becoming a rep? I signed up online. I would have signed back under someone local, but didn’t know anyone who was into leadership. Good thing is, AVON rebranded themselves with leadership. You no longer have to be in the same vicinity to sign someone up. My mentor lives four states away from me!

WHAT?

What do I plan on doing with my AVON business?

I am going to enjoy my representative discounts. 🙂
I am trying to build my business primarily through online sales. You can buy from me even if you live on the opposite side of the states! Which I think is awesome.
I’m also going to build locally. I plan on keeping this small though. Something I can do in one day or less.

Lastly, I plan on talking about AVON and the products you can buy right here. Blog posts, videos, reviews, and more. I would really like to know what you would like to know about here. So, let me know!!!

Until next time…

Happy sales,
~t

FIND ME: 
www.traceymcox.com
www.lefthookcrochet.com
www.youravon.com/traceymcox

Marketing – What Is In A Name?

Marketing is a necessity in today’s ear. Everyone seems to have something they want to talk about. So, how do you make stand out? You have to make you and your products YOUnique! No one else can offer what you offer how you offer it.

First thing first…

The first thing you need to consider what you will call yourself/your business. To begin with I went soley under my name, Tracey M. Cox, which is fine. Except there is another Tracey Cox… who happens to be an author… a NY Times Best Selling Author to boot. *sigh* If you have the fortunate circumstance as I did, let me assure you that you can become you in tangled mess of the world wide web. It will take a little longer, but you can do it.

Second thing…

Once you decide how you want to become known, do a google search. SERIOUSLY! If I had done this to begin with, I probably would not have gone with my name. I might have used my maiden name, or a pseudonym, or I might have gone ahead and go under what I go now – TMC Productions. With a google search, you will see who else is out there, what they are known for. *You might have some surprises!* Then you can decide if you want to pursue what you’ve settled on or rethink.

Third thing…

Search social media and see which ones you want to focus on. I won’t lie to you, social media can be a serious time suck. You get on to post some thing on Twitter & you notice something interesting trending. Or you check Facebook and you scroll and scroll and scroll. Or you click over to YouTube and before you know it you are watching skateboarding dogs. *sigh* Put a timer on, pencil it into your calendar. Stick to the program.

Fourth thing…

Be transparent.
Allow your audience to feel like they are getting to know you. And yes, that includes the ups and the downs. Let them celebrate with you. Let them groan with you. Let them cheer you on. You are building a team.

Fifth thing…

This whole platform building / marketing yourself and your business takes time. I know we live in a day and age where we expect instant gratification. Sadly, marketing does not happen over night. Think of commercials… How long has Nike had their whoosh? How long has Flo been with Progressive? The King and BK?

Getting the drift???

Yes, it is part of the job. Unless you are a front-liner in whatever is your field, the company you represent (or is representing your work) is not going to tweet or post about you or your products. So let’s get ready to toot our own horns in 2019!

Until next time…

Happy marketing,
~t

FIND ME: 
www.traceymcox.com
www.lefthookcrochet.com
www.youravon.com/traceymcox

Marketing 101 by: #TMCProductions

MARKETING 101

Class is in session!

I am in the process of creating an intensive course for how to market. In the process, I will be sharing tidbits to help those of you along your journey to be able to market yourself and your products (business) better.

Do you need to market?

Well, do you own your own business? If you answer yes, then you do! Even if you have big businesses backing you or your products, the marketing that is done in your favor has gone down in recent years.

What do you need to do?

How to get started?

Have you looked around the internet lately? I know I see ads all over the place. So how to compete with what’s already out there? Keep coming back to read my Marketing Monday posts. I will start with the basics and gradually help guide you through cross-posting, branding, and more.

And yes, I know I started talking about this earlier, but things change… constantly. I will be offering the most up to date information I have

Leave me a comment:

Are you interested in what I have to say?
Do you have something you would like to see me touch on?
What is your favorite social media outlet?

Until next time…
Have fun reading!

~t

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