Thinking Thursday… Getting Established

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Getting Established

Getting established (or re-established) can feel overwhelming. There are so many things we need to do or can do.

  1. Website
  2. Blog
  3. Social Media
  4. Word of Mouth

First thing first though!

Google yourself to see what (or who) is out there.  Check out websites, social media outlets, and blogs to see what is available. You want to become consistent with your name throughout your visual presence if possible. I was very fortunate, I have:

  1. Website
    www.traceymcox.com
  2. Blog
    www.traceymcox.wordpress.com
  3. FaceBook
    (personal) www.facebook.com/traceymcox.1
    (prefessional) www.facebook.com/traceymcox.author
  4. Twitter
    www.twitter.com/traceymcox     or
    @traceymcox
  5. Pinterest
    www.pinterest.com/traceymcox
  6. YouTube
    www.youtube.com/user/traceymcox
  7. Skype
    traceymcox.author

Just to name a few.  As you can see, I was able to keep my name “Tracey M. Cox” in the search.

What if my name isn’t available?

You can do a variation. [Your Name] writes or [Your Name] author/illustrator. Or do the reverse. Maybe you have a pen name or a quirky name you want people to remember you by. Use that.

Be Consistent! Be, Be Consistent!

Not everyone will be coming from your website. You do have all your links on your website, right? Some people will be searching for you from a search engine. Some can be coming from another link, perhaps from someone else’s blog or website. You want them to recognize you!

Not only should you have your listing match, try matching or similar pictures too. This will help visual recognition! I’m more visual than anything. I can remember a face. Names??? Can be sketchy.   😉   That doesn’t mean you can’t change your pictures. Just remember to do it with all of them. Or have a few grouped together and a few others grouped together. You want people to know it is you when they are searching.

Putting your best foot forward

Your website is your face on the internet. You want to be presentable and allow people to get to know you.

Blogging is a great sound board. It allows you to talk about what you are passionate about, what you stand for, what you want in life. It is a great building block of your platform and branding. Remember to bring your message forward. We all have bad days and you can sound off about it too… just try to do it in a constructive way. Remember people will be reading your posts. Hopefully, some will be agents and/or editors that you will want to present a good image to.

Social Media is a handful! (Zoinks! There goes that constructive whining!!!   😉   ) It can be time consuming and overwhelming. I took it a little at a time. I researched each outlet and gave it a whole-hearted try for at least a week solid before I decided on it. Do I like them all??? NO! Do I use them all? NO! There are a few I’m on, barely. There are some I’m learning to like too. Then there are the ones I wish would be better, because I really like using them.

Word of Mouth is probably one of the best! Really. I think it is, because that means someone else thinks enough about you to pass your name on. To me, it’s one of the best compliments one person can give another. “Oh, so-and-so is really good at (blah). You should check them out!” Or there is “Such-and-such has a new book out called (TITLE). Go read it!” When you say good things about people, they notice.   🙂
While on Social Media, I try to keep it a 1:5 ratio, if not more. Which means for every one promotional post, I will post at least five other posts about somebody else or something else.

Be Friendly

One thing I will say is this…

Don’t constantly talk about yourself!

Talk about others… in a good way!!! Lift each other up. Promote someone who does something really well. Reciprocity RoCkS!

So get out there and let people know you, know what you are about, and who else you like.

:::LEAVE ME A COMMENT:::
Let me know what you think about this post.
What are some of the steps you’ve taken to get establish?
What are some ways you would like to learn about?

Until next time…

Happy Writing!
~t

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Marketing Monday: 12 Tips to Marketing Yourself With Little to No Money by Tracey M. Cox

 12 Marketing tips-tag-md to Marketing Yourself with Little to No Money

Welcome to the new year! What better way to get going in the right direction than to get a marketing plan going? While some of these tips will be directed to those who are published, pre-published can incorporate them into their marketing and get a jump on making their name known.

I’ve created a video for you to watch. It goes over each of the 12 tips briefly…


Over the next several weeks, I will be going into each of these marketing strategies with a little more depth:

check_mark.svg.med  Website
check_mark.svg.med  Blog
check_mark.svg.med  Books
check_mark.svg.med  Business Cards
check_mark.svg.med  Press Kit
check_mark.svg.med  Talk – Word of Mouth
check_mark.svg.med  Social Media
check_mark.svg.med  Librarians
check_mark.svg.med  Flyers
check_mark.svg.med  Volunteer
check_mark.svg.med  Freebies  n
check_mark.svg.medNewsletter

:::LEAVE ME A COMMENT:::
Let me know what you think of my thoughts and suggestions.
Do you have a different marketing tip?
Is there something you would like to see more information on that I haven’t already mentioned?
Let me know by commenting below. I want to be able to help you!

Until next time…

Happy Writing!
~t

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~ HAPPY NEW YEAR ~ from Tracey M. Cox

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~Happy New Year~

Welcome to 2015!

I know many of you are focusing on your New Year’s Resolutions, and I do have a few of my own, but today I like to reflect back on the past year and see where I have grown and what I have accomplished.

  • Platform Building
    My goal for 2014 was to establish myself on the internet and become comfortable with what I stand for. Pre-2014 when you did a search on “Tracey M. Cox” you would find a different author. Now I have at least 2 pages full of articles, videos, social media contact, etc where you can find me. My platform? How to market with little to no money is still in its infancy, but I know the direction it is heading in and I feel confident in where it is going.
  • Better Content
    I’ve done research and feel my output is so much better this year. I hope others learn from me and can pass it forward too. Better content also builds on platform. I hope to be known as a trusted source and someone who loves to bounce ideas off with.
  • Marketing
    THIS was a biggie for me. I’ve learned to toot my own horn. Carry business cards and books with me. Not to be shy about telling others I write AND love it!  🙂  I also am learning the fine line of marketing and being pushy. Nobody wants to be battered over the head and I don’t want to be the person you see and want to run from.  😉
  • Writing
    My writing has improved so much this year. Researching again and again. Critique groups!!!!!!!!! Taking classes. All this, and an open mind, has contributed to my writing this year.
  • Friendships
    I’ve lost some this year. Some by death, others by their choice. I don’t know which is harder. Still, you have to learn to let go.
    I’ve gained some this year. There are some wonderful people I can’t wait to get to know better.
    Then there are the ones who have remained a constant in my life. I’m thankful for all they have given me. I only hope they feel the same about me.

So what is up with this year?

I’ll be keeping up with the same schedule:
Monday – Marketing
Tuesday – Tips
Wednesday – www.
Thursday – Thinking
Friday – Features (when I have some volunteers)
So two to three posts a week.  🙂  I plan on going into better depth and expanding my knowledge on marketing and kidlit. I hope to have a few surprises this year too. *fingers crossed*

What I hope to accomplish past this blog?

  • Learn to use social media more effectively.
  • Get an agent
  • Book contract
  • Work on writing
  • Work on illustrating
  • Books Love & Taters Book Festival (4th annual) to be bigger and better this year

I hope to see you into the year too!

:::LEAVE ME A COMMENT:::
Let me know what you would love to achieve this year.
What are some things you accomplished in 2014?
How do you plan to build on last year?

Until next time…

Happy Writing!
~t

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Marketing Monday… Showing Support

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Show Support – Market Yourself by Supporting Others

I know I’ve said this thousands of times, but NO ONE likes to be bonked over the head with a “Buy Me!” attitude. So how can you get your name out there? Show support of others. Yes, talk about them. What have they produced as far as content? Do they give great advice on their blog? What about classes or community awareness?

But you would like to be known better locally too, right? So go to those mom & pop stores, get to know what they carry, and how they come across to their customers and community. What about finding something for your town/city to rally behind? Find a common cause and gather some people together. Make videos, common posts, create hashtags to go with it, and use social media to your benefit.

Chances are, if you start talking and supporting others, they will want to do the same for your. Let’s face it, reciprocity rocks! Another plus is that you will be building a part of your platform. Think of it as a support group. The more people involved the more they can share and communicate with. This will help get your name out there into the public’s eye and social media.

:::LEAVE ME A COMMENT:::
What suggestions do you have to support others?
I am planning on offering a free mini-commercial for the local businesses in my town. What better way to say Happy Holidays?!?
Are you proactive in your own marketing?
This will help others see that you are not afraid to post and have a good following.

Until next time…

Happy Writing!
~t

 OH, A HEADS UP!

I have decided to take the last two weeks off this year. I want to take some time for myself, focus on family, and the true meaning of the season. My last bloggy post will be next Thursday, December 18th.  🙂

 

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***I will be starting a NEWSLETTER in the New Year! Click  ~HERE~  to be directed to my Newsletter sign-up page.

www.Wednesday… Your Appearance Matters

Your Appearance Matters

 

I know several people have asked about setting up for video and what they should do. I thought, being the picture book writer that I am, I could SHOW better than TELL. *wink, wink. You see what I did there, right?!?*

So here is a video of how you don’t want to come across:

 

Yes, I went out on a limb. Nooooo, I don’t like everyone seeing me frizzy do.   😉    But I did it so you can see some big ol’ no-nos.

NOW, onto better things. What do you need to do and how do you want to come across? Let’s see if this is any better?

Better? I hope so.  🙂

Well you heard the video…

:::LEAVE ME A COMMENT:::
Let me know what you think of the videos. Did I do a good job???
What else do you do with your videos?
Questions and comments are welcomed!

Until next time…

Happy Writing!
~t

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Platform Building… What Is It and Why Is It Important by Tracey M. Cox

 PLATFORM BUILDING… What Is It and Why Is It Important

 

Now that I have wrapped up my blog posts on Author Visits, I would like to go back to my regular schedule of post. 🙂

So Platform Building is still a hot topic. Below I have a video where I talk about Platform Building and Branding in general. As the weeks go on, I will go more into the different social media outlets and how to use them more effectively. Hopefully, with video! 🙂

So bear with me and I hope you get something out of it.

 


:::LEAVE ME A COMMENT:::
Let me know what you thought of my ideas and video.
Do you have a certain Social Media Outlet you would like to see?
Have questions about a Social Media Outlet that you would like to see addressed?
Let me know.

Until later…

Happy Writing!
~t

www.Wednesday… Website Ready for AUTHOR VISITS

Welcome to my:

SCHOOL TIME + AUTHOR TIME = LEARNING STUDENTS

block of blog posts. Today I’m covering the author side.

WHY should you have a website???

ComputerI know you’ve heard it time and again…

HAVE A WEBSITE!

Here is a very good reason to have one, even if it is just one page. A (principal, media specialist,  pta member, etc) will definitely search for you on the internet.

By having a website, you ensure the information out there on you is accurate. You can also control what they see and what you promote.

WHAT SHOULD YOU INCLUDE ON YOUR WEBSITE?

Honestly, any and all information you  need to encourage people to buy your books, invite you to their school, use your services, etc.

While you might not have all those categories, and might have others, be straight forward with your information. Be honest and up front. People like to have their information where they can processes it easily. They also like to feel as if they know you. Make it easy and simple.

Here is my website link:

Tracey M. Cox, author

When you click over you will go directly to my landing page. On my landing page I’ve included several things:

  1. Welcome Video – This allows people to see and hear you. Body language is wonderful. You don’t have to guess if I’m joking or being sarcastic. You can see it. It also lets your personality begin to shine through. That builds on people getting to know you.
  2. Latest Book Release – Let you newest baby have the spotlight for a while.
  3. What I’m Available for – Here I already begin marketing and promoting my author visits, books signings, and guest speaker invites.
  4. Social Media Links – Contact is key! I include links to my Social Media on EVERY PAGE. The more they see you, the more they get to know you, the more they trust you as an expert in the field.

Pages I included and why are:

  • about me – Here I let people get to know me a little more. I share a some background information, as well as how I began to write professionally.
  • books – I have the cover art for each book that has been authored and/or illustrated by me. When they click on the cover art, it will take them to a paged dedicated to that book.
  • for teachers/parents – I have pdf downloads here. Everyone loves freebies. I have included coloring pages and activities that coincide with my books. I’ll be adding Teacher Guides (ever so important with Common Core) and word searches too.
  • author visits – On this page I have a few pdfs and information about what author visits I offers. I also include my fees here. Not everyone does, but I don’t mind people knowing what I charge. I live in a rural community and charge accordingly. I also have links that include fund-raising opportunities (Title I Monies can go towards AUTHOR VISITS, did you know that?) and my CALENDAR OF EVENTS so they can see my schedule.
  • contact –  I include how to get in touch with me. Which is AWESOME when you get fan mail. 🙂  I also have links for my newsletter and book launch teams here too.
  • services – On this page I’m advertising for myself. I offer platform building consultant services as well as a pb critique service.
  • blog –  Well, you are here.   😉  I have a link on my website too.
  • reviews – I also have a pb review blog, which is under a major renovation right now. The link up there will take you to the older one, for now.

Your website may or may not have all those elements, but that is why you are unique and what you offer is a one-of-a-kind deal!

The key is getting your name out there where you can be found and have your information correct. Build that trust and help promote literacy.

 

:::LEAVE ME A COMMENT:::

Let me know what you think about my website. What do you include in yours? What information do you think is most important to include on a website?

Til next time…

Happy Writing!
~t

 

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